Central Valley Habitat for Humanity — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:18 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
CVH // Traffic - 3/3/26 - Golf Tournament	PAUSED	$35.76	2,951	6,433	428	6.65%	$0.08
CVH // Traffic - 2/23/25 - Habitat as a Solution	PAUSED	$8.97	1,085	1,821	154	8.46%	$0.06
CVH // Traffic - 1/14/25 - 2026 Vision Announcement	PAUSED	$0.69	140	161	24	14.91%	$0.03
CVH // Traffic - 10/23/25 - Sentara Partnership	PAUSED	$0.00	0	0	0	0.00%	$0.00
CVH // Traffic - 9/26/25 - Applications Open Now	PAUSED	$0.00	0	0	0	0.00%	$0.00
CVH // Traffic - 9/16/25 - Alda's Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
CVH // Awareness - 08/26/25 - Shannon Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
CVH // Awareness - 07/14/25 - Annual Banquet Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
CVH // Traffic - 06/20/25 - Thank You Trade Parters Campaign	PAUSED	$0.00	0	0	0	0.00%	$0.00
CVH // Traffic - 05/21/25 - CHR Applications	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$45.42	4,176	8,415	606	7.20%	$0.07

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (147 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 147 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

3 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

3 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:39-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Campaign Stop	Period Start
140	161	24	19	0.6900	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	120239872795340392	LINK_CLICKS	PAUSED	AUCTION	0.1491	0.0288	4.29	6	Link clicks	6	4	89	90		1	1.15	4.93	0.1357	0.0363	78	18	12	10	7	5	1	2026-01-14	2026-03-14	2026-01-12
1,085	1,821	154	105	8.97	CVH // Traffic - 2/23/25 - Habitat as a Solution	120241559310640392	LINK_CLICKS	PAUSED	AUCTION	0.0846	0.0582	4.93	49	Link clicks	49	10	535	536		1	1.68	8.27	0.0968	0.0854	476	228	107	82	61	32	1	2026-02-23		2026-01-12
2,951	6,433	428	285	35.76	CVH // Traffic - 3/3/26 - Golf Tournament	120241947904770392	LINK_CLICKS	PAUSED	AUCTION	0.0665	0.0836	5.56	199	Link clicks	199	14	1,892	1,892	1		2.18	12.12	0.0966	0.1255	1,675	150	74	45	25	154	1	2026-03-03		2026-01-12
0	0	0	0	0	CVH // Traffic - 10/23/25 - Sentara Partnership	120235513908980392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						1	2025-10-23		2026-01-12
0	0	0	0	0	CVH // Traffic - 9/26/25 - Applications Open Now	120233900863990392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						5	2025-09-26		2026-01-12
0	0	0	0	0	CVH // Traffic - 9/16/25 - Alda's Story	120233347740980392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						6	2025-09-16		2026-01-12
0	0	0	0	0	CVH // Awareness - 08/26/25 - Shannon Story	120232438624660392	OUTCOME_AWARENESS	PAUSED	AUCTION																						1.5	2025-08-26		2026-01-12
0	0	0	0	0	CVH // Awareness - 07/14/25 - Annual Banquet Story	120229845466730392	OUTCOME_AWARENESS	PAUSED	AUCTION																						1	2025-07-14		2026-01-12
0	0	0	0	0	CVH // Traffic - 06/20/25 - Thank You Trade Parters Campaign	120228263918240392	LINK_CLICKS	PAUSED	AUCTION																							2025-06-20		2026-01-12
0	0	0	0	0	CVH // Traffic - 05/21/25 - CHR Applications	120226089710170392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-05-21		2026-01-12
0	0	0	0	0	CVH - Traffic - 05/15/25 - 2025 Golf Tournament	120225707363960392	LINK_CLICKS	PAUSED	AUCTION																							2025-05-15		2026-01-12

Daily

2026-01-14 to 2026-04-08. Fetched 2026-04-12 06:02:39-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	CVH // Traffic - 3/3/26 - Golf Tournament	8	1,215	1,151	56	48	7.22	31
2026-03	CVH // Traffic - 3/3/26 - Golf Tournament	27	5,218	4,807	372	295	28.54	168
2026-03	CVH // Traffic - 2/23/25 - Habitat as a Solution	4	728	667	57	46	3.71	18
2026-02	CVH // Traffic - 2/23/25 - Habitat as a Solution	6	1,093	982	97	76	5.26	31
2026-01	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	2	161	147	24	21	0.6900	6
Last 90 Days		47	8,415	7,754	606	486	45.42	254

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-14	78	83	10	9	0.3200	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| 2026-01-14	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	0.1205	0.0320	3.86	1	2026-01-14	2026-01-14	2026-04-12T10:02:39.047Z
2026-01-15	69	78	14	12	0.3700	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| 2026-01-15	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	0.1795	0.0264	4.74	5	2026-01-15	2026-01-15	2026-04-12T10:02:39.047Z
2026-02-23	104	112	13	9	0.4000	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-02-23	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.1161	0.0308	3.57	5	2026-02-23	2026-02-23	2026-04-12T10:02:39.047Z
2026-02-24	184	207	15	12	0.8900	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-02-24	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.0725	0.0593	4.3	3	2026-02-24	2026-02-24	2026-04-12T10:02:39.047Z
2026-02-25	155	172	20	17	0.7900	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-02-25	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.1163	0.0395	4.59	6	2026-02-25	2026-02-25	2026-04-12T10:02:39.047Z
2026-02-26	140	159	18	14	0.8000	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-02-26	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.1132	0.0444	5.03	6	2026-02-26	2026-02-26	2026-04-12T10:02:39.047Z
2026-02-27	208	234	19	14	1.26	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-02-27	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.0812	0.0663	5.38	5	2026-02-27	2026-02-27	2026-04-12T10:02:39.047Z
2026-02-28	191	209	12	10	1.12	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-02-28	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.0574	0.0933	5.36	6	2026-02-28	2026-02-28	2026-04-12T10:02:39.047Z
2026-03-01	211	240	15	10	1.11	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-03-01	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.0625	0.0740	4.63	5	2026-03-01	2026-03-01	2026-04-12T10:02:39.047Z
2026-03-02	217	233	23	19	1.18	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-03-02	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.0987	0.0513	5.06	4	2026-03-02	2026-03-02	2026-04-12T10:02:39.047Z
2026-03-03	176	190	13	11	1.04	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-03-03	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.0684	0.0800	5.47	6	2026-03-03	2026-03-03	2026-04-12T10:02:39.047Z
2026-03-04	63	65	6	6	0.3800	CVH // Traffic - 2/23/25 - Habitat as a Solution \| 2026-03-04	CVH // Traffic - 2/23/25 - Habitat as a Solution	0.0923	0.0633	5.85	3	2026-03-04	2026-03-04	2026-04-12T10:02:39.047Z
2026-03-05	214	251	26	20	1.34	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-05	CVH // Traffic - 3/3/26 - Golf Tournament	0.1036	0.0515	5.34	13	2026-03-05	2026-03-05	2026-04-12T10:02:39.047Z
2026-03-06	238	278	22	15	1.47	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-06	CVH // Traffic - 3/3/26 - Golf Tournament	0.0791	0.0668	5.29	8	2026-03-06	2026-03-06	2026-04-12T10:02:39.047Z
2026-03-07	230	266	25	20	1.4	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-07	CVH // Traffic - 3/3/26 - Golf Tournament	0.0940	0.0560	5.26	11	2026-03-07	2026-03-07	2026-04-12T10:02:39.047Z
2026-03-08	223	242	23	17	1.17	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-08	CVH // Traffic - 3/3/26 - Golf Tournament	0.0950	0.0509	4.83	8	2026-03-08	2026-03-08	2026-04-12T10:02:39.047Z
2026-03-09	221	239	16	13	1.12	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-09	CVH // Traffic - 3/3/26 - Golf Tournament	0.0669	0.0700	4.69	8	2026-03-09	2026-03-09	2026-04-12T10:02:39.047Z
2026-03-10	199	215	8	8	1.05	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-10	CVH // Traffic - 3/3/26 - Golf Tournament	0.0372	0.1313	4.88	2	2026-03-10	2026-03-10	2026-04-12T10:02:39.047Z
2026-03-11	166	177	15	13	0.9600	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-11	CVH // Traffic - 3/3/26 - Golf Tournament	0.0847	0.0640	5.42	3	2026-03-11	2026-03-11	2026-04-12T10:02:39.047Z
2026-03-12	184	197	18	14	0.9400	CVH // Traffic - 3/3/26 - Golf Tournament \| 2026-03-12	CVH // Traffic - 3/3/26 - Golf Tournament	0.0914	0.0522	4.77	9	2026-03-12	2026-03-12	2026-04-12T10:02:39.047Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:39-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
2	2	1	0.0100	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| 18-24 female	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	18-24	female	0.5000	0.0100	5	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
1	1	0	0	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| 18-24 male	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	18-24	male	0		0	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
14	19	10	0.0800	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| 25-34 female	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	25-34	female	0.5263	0.0080	4.21	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
7	7	2	0.0400	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| 25-34 male	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	25-34	male	0.2857	0.0200	5.71	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
15	18	0	0.1000	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| 35-44 female	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	35-44	female	0		5.56	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:39-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
72	80	6	0.3700	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| android_smartphone	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	android_smartphone	0.0750	0.0617	4.63	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
3	3	0	0.0200	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| android_tablet	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	android_tablet	0		6.67	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
5	6	0	0.0100	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| ipad	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	ipad	0		1.67	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
60	71	18	0.2900	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| iphone	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	iphone	0.2535	0.0161	4.08	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
1	1	0	0	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| other	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	other	0		0	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:39-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
140	161	24	0.6900	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| US	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	US	0.1491	0.0288	4.29	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
1,085	1,821	154	8.97	CVH // Traffic - 2/23/25 - Habitat as a Solution \| US	CVH // Traffic - 2/23/25 - Habitat as a Solution	US	0.0846	0.0582	4.93	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
2,951	6,433	428	35.76	CVH // Traffic - 3/3/26 - Golf Tournament \| US	CVH // Traffic - 3/3/26 - Golf Tournament	US	0.0665	0.0836	5.56	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:39-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
36	41	7	0.2600	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| facebook facebook_reels	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	facebook	facebook_reels	0.1707	0.0371	6.34	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
16	18	0	0.0200	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| facebook facebook_reels_overlay	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	facebook	facebook_reels_overlay	0		1.11	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
88	101	17	0.4000	CVH // Traffic - 1/14/25 - 2026 Vision Announcement \| facebook feed	CVH // Traffic - 1/14/25 - 2026 Vision Announcement	facebook	feed	0.1683	0.0235	3.96	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
122	148	10	1.05	CVH // Traffic - 2/23/25 - Habitat as a Solution \| facebook facebook_reels	CVH // Traffic - 2/23/25 - Habitat as a Solution	facebook	facebook_reels	0.0676	0.1050	7.09	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z
38	73	0	0.1200	CVH // Traffic - 2/23/25 - Habitat as a Solution \| facebook facebook_reels_overlay	CVH // Traffic - 2/23/25 - Habitat as a Solution	facebook	facebook_reels_overlay	0		1.64	2026-01-12	2026-04-12	2026-04-12T10:02:39.048Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:18 AM EST. Updated every 2 hours.