Central Valley Habitat for Humanity — Google Analytics 4

← All Brands | Updated 4/12/2026, 8:34:18 AM EST

DATA ON THIS PAGE: Google Analytics 4 (136 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Google Analytics 4 — Interpretation Rules

Engagement Time vs Session Duration: This data contains two time metrics. "Engagement Duration" (userEngagementDuration) is the correct metric for reporting website engagement time. It measures only active, foregrounded time. "Avg Session Duration" (averageSessionDuration) includes idle/background tab time and will be 2–3× higher — do NOT use it for engagement reporting. When asked about "time on site" or "engagement time," always use Engagement Duration.
Which report to use: For site-level totals (sessions, engagement time, bounce rate), use GA4 Traffic — filter to aggregate rows where Source and Medium are blank. For traffic by source/channel, use GA4 Sources Daily — every row is safe to sum. For page-level analysis, use GA4 Landing Pages or GA4 Pages. Do NOT use GA4 Demographics or GA4 Technology for session-level totals — their session counts differ due to dimension granularity.
Engagement Rate: Percentage of sessions that were "engaged" (lasted >10 seconds, had a conversion, or had 2+ page views). This is reliable and matches the GA4 dashboard.
Two row types per day in Traffic reports: Rows where Source and Medium are blank are daily aggregate totals. Rows where Source and Medium are populated are per-source subtotals. Never sum all rows — you will double-count. To get total sessions for a date range, sum only the aggregate (blank source/medium) rows, OR use the Sources Daily report where every row is a unique source-day combination and summing is safe.
Bounce Rate: In GA4, Bounce Rate = 1 − Engagement Rate. A "bounce" is a non-engaged session (<10s, no conversion, single page view).

Google Analytics 4

— 9 reports, 136 records | Data: 2026-01-12 → 2026-04-12

Ga4 Conversions

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

📊 Monthly Summary

Month	Days	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026-04	12	0	25	36	0	0	0	0
2026-03	14	0	17	24	0	0	0	0
2026-02	3	0	3	6	0	0	0	0

Showing 10 most recent rows. Full 29 rows available in JSON warehouse.

Date	Event Name	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026/04/09	session_start	0	3	3	0	0	0	0
2026/04/09	user_engagement	0	2	4	0	0	0	0
2026/04/08	first_visit	0	1	1	0	0	0	0
2026/04/08	page_view	0	1	3	0	0	0	0
2026/04/08	session_start	0	1	2	0	0	0	0
2026/04/08	user_engagement	0	1	1	0	0	0	0
2026/04/07	first_visit	0	3	3	0	0	0	0
2026/04/07	page_view	0	3	5	0	0	0	0
2026/04/07	session_start	0	3	3	0	0	0	0
2026/04/07	user_engagement	0	3	3	0	0	0	0

Ga4 Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

Last 30 days: 9 daily rows. 30-90 days: 2 weekly summaries (3 rows condensed).

Date	Country	City	Active Users	Sessions	New Users	Engagement Rate	Page Views	Avg Session Duration	Engagement Duration
Week of 2026/02/23	United States	2 values	2	3	1	2	3	315	62
Week of 2026/03/09	United States	Harrisonburg	1	1	0	1	3	72.35	56
2026/03/19	United States	Harrisonburg	1	1	1	1	2	22.5	21
2026/03/18	United States	Ashburn	2	3	2	0	3	0	0
2026/04/09	United States	Harrisonburg	2	2	0	1	3	1,324	23

Ga4 Events

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

📊 Monthly Summary

Month	Days	Event Count	Users	Events/User	Event Value
2026-04	12	36	25	18	0
2026-03	14	24	17	20	0
2026-02	3	6	3	6	0

Showing 10 most recent rows. Full 29 rows available in JSON warehouse.

Date	Event Name	Event Count	Users	Events/User	Event Value
2026/04/09	session_start	3	3	1	0
2026/04/09	first_visit	1	1	1	0
2026/04/08	page_view	3	1	3	0
2026/04/08	session_start	2	1	2	0
2026/04/08	first_visit	1	1	1	0
2026/04/08	user_engagement	1	1	1	0
2026/04/07	page_view	5	3	1.67	0
2026/04/07	first_visit	3	3	1	0
2026/04/07	session_start	3	3	1	0
2026/04/07	user_engagement	3	3	1	0

Ga4 Landing Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

Last 30 days: 9 daily rows. 30-90 days: 2 weekly summaries (3 rows condensed).

Date	Landing Page	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Avg Session Duration	Page Views	Conversions	Engagement Duration
Week of 2026/02/23	2 values	3	2	1	0	2	315	3	0	62
Week of 2026/03/09	/b43be40387c5/join-us-a-golf-tournament-lakeview-golf-club	1	1	0	0	1	72.35	3	0	56
2026/03/19	/unsubscribe	1	1	1	0	1	22.5	2	0	21
2026/03/18	/unsubscribe	3	2	2	1	0	0	3	0	0
2026/04/09	/centralvalleyhabitat/early-giving-starts-today-will-you-help-us-13884160	1	1	0	0	1	1,635	1	0	23

Ga4 Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

📊 Monthly Summary

Month	Days	Page Views	Active Users	Scrolled Users	Avg Engagement Rate	Avg Engagement Duration	Avg Bounce Rate
2026-04	11	15	12	0	0.9091	13.82	0.0909
2026-03	6	9	7	0	0.8333	19.17	0.1667
2026-02	1	2	1	0	1	24	0

Last 30 days: 14 daily rows. 30-90 days: 2 weekly summaries (4 rows condensed).

Date	Page Path	Page Title	Page Views	Active Users	Engagement Rate	Engagement Duration	Bounce Rate	Scrolled Users
Week of 2026/02/23	2 values	2 values	3	2	2	62	0	0
Week of 2026/03/09	2 values	2 values	3	2	2	56	0	0
2026/03/19	/unsubscribe	Central Valley Habitat for Humanity	1	1	1	3	0	0
2026/03/19	/unsubscribe/post	Central Valley Habitat for Humanity	1	1	1	18	0	0
2026/03/18	/unsubscribe	Central Valley Habitat for Humanity	3	2	0	0	1	0

Ga4 Sources

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

Last 30 days: 5 daily rows. 30-90 days: 2 weekly summaries (3 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Week of 2026/02/23	(direct)	(none)	Direct	3	2	1	0	2	3	315	0	62
Week of 2026/03/09	(direct)	(none)	Direct	1	1	0	0	1	3	72.35	0	56
2026/03/19	(direct)	(none)	Direct	1	1	1	0	1	2	22.5	0	21
2026/03/18	(direct)	(none)	Direct	3	2	2	1	0	3	0	0	0
2026/04/09	(direct)	(none)	Direct	3	3	1	0	1	7	925	0	107
2026/04/08	(direct)	(none)	Direct	2	1	1	0.5000	0.5000	3	26.89	0	4
2026/04/07	(direct)	(none)	Direct	3	3	3	0.3333	0.6667	5	30.07	0	41

Ga4 Sources Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

Last 30 days: 5 daily rows. 30-90 days: 2 weekly summaries (3 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Week of 2026/02/23	(direct)	(none)	Direct	3	2	1	0	2	3	315	0	62
Week of 2026/03/09	(direct)	(none)	Direct	1	1	0	0	1	3	72.35	0	56
2026/03/19	(direct)	(none)	Direct	1	1	1	0	1	2	22.5	0	21
2026/03/18	(direct)	(none)	Direct	3	2	2	1	0	3	0	0	0
2026/04/09	(direct)	(none)	Direct	3	3	1	0	1	7	925	0	107
2026/04/08	(direct)	(none)	Direct	2	1	1	0.5000	0.5000	3	26.89	0	4
2026/04/07	(direct)	(none)	Direct	3	3	3	0.3333	0.6667	5	30.07	0	41

Ga4 Technology

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

Last 30 days: 9 daily rows. 30-90 days: 2 weekly summaries (3 rows condensed).

Date	Device	Browser	OS	Active Users	Sessions	New Users	Bounce Rate	Engagement Rate	Page Views
Week of 2026/02/23	desktop	Chrome	2 values	2	3	1	0	2	3
Week of 2026/03/09	desktop	Chrome	Macintosh	1	1	0	0	1	3
2026/03/19	mobile	Chrome	Android	1	1	1	0	1	2
2026/03/18	mobile	Safari	iOS	2	3	2	1	0	3
2026/04/09	desktop	Chrome	Macintosh	1	1	0	0	1	1

Ga4 Traffic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:34-04:00

Last 30 days: 5 daily rows. 30-90 days: 2 weekly summaries (3 rows condensed).

Date	Source	Medium	Sessions	Users	New Users	Page Views	Views/Session	Bounce Rate	Engagement Rate	Engaged Sessions	Avg Session Duration	Engagement Duration
Week of 2026/02/23	(direct)	(none)	3	2	1	3	2	0	2	3	315	62
Week of 2026/03/09	(direct)	(none)	1	1	0	3	3	0	1	1	72.35	56
2026/03/19	(direct)	(none)	1	1	1	2	2	0	1	1	22.5	21
2026/03/18	(direct)	(none)	3	2	2	3	1	1	0	0	0	0
2026/04/09	(direct)	(none)	3	3	1	7	2.33	0	1	3	925	107
2026/04/08	(direct)	(none)	2	1	1	3	1.5	0.5000	0.5000	1	26.89	4
2026/04/07	(direct)	(none)	3	3	3	5	1.67	0.3333	0.6667	2	30.07	41

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:18 AM EST. Updated every 2 hours.