Central Valley Habitat for Humanity — Mailchimp

← All Brands | Updated 4/12/2026, 8:34:18 AM EST

Key Summary Tables

Mailchimp — Email Campaigns (Last 90 Days)

Campaign	Send Date	Recipients	Delivered	Open Rate	Click Rate
Home Dedication 04/12	2026-04-09	2,118	2,104	13.83%	0.62%
GCG Early Giving Reminder	2026-04-07	2,123	2,111	11.37%	0.47%
Golf Tournament Announcement Email 3/13	2026-03-18	2,130	2,117	15.87%	1.28%
January 2025 Newsletter	2026-01-28	2,142	2,129	20.10%	2.77%

DATA ON THIS PAGE: Mailchimp (87 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Universal Email Rules (All Platforms)

Campaign rows are individual events, not time-series data. Each row represents a single campaign send. Never average, blend, or aggregate campaigns from the same week or month into a summary row. When asked about a specific campaign, find that exact row and report its metrics individually.
Flows/Automations vs Campaigns — always report separately. Campaigns = one-time sends (newsletters, promotions, announcements). Flows/Automations = automated sequences (welcome series, abandoned cart, post-purchase). Never combine campaign and flow metrics into a single total.
Reliable metrics across all platforms (no adjustment needed): Emails Sent / Delivered, Unsubscribes, Bounces (Hard + Soft), Spam Complaints / Abuse Reports, Revenue / Orders / Conversion Value.
Each platform's metrics match what that platform's own dashboard displays. Report them as-is with no caveats. Do not estimate, adjust, or calculate alternative values for any metric.
Do not compare open rates or click rates across platforms. Mailchimp and Klaviyo use different measurement methods. When comparing email performance across brands on different platforms, use only reliable metrics (delivered, unsubscribes, bounces, revenue).

Mailchimp — Interpretation Rules

Monthly Summary tables: Use all columns as labeled — Emails Sent, Total Opens, Unique Opens, Total Clicks, Unique Clicks, Unsubscribes, etc. These are the correct values to report.
Individual Campaign detail rows (if present): Prefer "Clean Open Rate" and "Clean Click Rate" columns over raw "Open Rate" / "Click Rate" columns. Clean columns exclude Apple Mail Privacy Protection (MPP) auto-fetches and bot clicks.
MPP Opens Filtered / Bot Clicks Filtered: Internal QA columns. Do not include in reports.
CTOR: Click-to-Open Rate = Click Rate ÷ Open Rate.
Reliable metrics (no adjustment needed): Emails Sent, Delivered, Unique Opens, Unique Clicks, Unsubscribes, Hard/Soft Bounces, Abuse Reports, Revenue, Forwards.

Mailchimp

— 2 reports, 87 records | Data: 2022-04-13 → 2026-04-12

Campaigns

2022-04-13 to 2026-04-09. Fetched 2026-04-12 06:01:35-04:00

📊 Monthly Summary

Month	Days	Emails Sent	Unsubscribes	Abuse Reports	Clean Unique Opens	Clean Unique Clicks
2026-04	2	4,241	8	0	531	23
2026-03	1	2,130	4	0	336	27
2026-01	1	2,142	8	0	428	59
2025-12	1	2,157	14	0	612	28
2025-11	1	2,172	14	0	408	82
2025-10	1	2,183	6	0	371	28
2025-09	5	2,803	17	0	572	104
2025-08	1	2,145	11	0	364	52
2025-07	1	2,160	13	0	657	19
2025-06	2	4,340	14	1	890	74
2025-05	2	3,016	4	0	444	29
2025-04	7	13,217	32	3	2,160	138
2025-03	2	4,418	9	2	786	96
2025-02	2	179	0	0	38	25
2025-01	1	2,135	4	0	449	90
2024-12	1	606	4	0	275	32
2024-11	1	2,156	13	0	402	69
2024-10	1	2,165	6	0	441	103
2024-07	1	2,175	9	0	648	111
2024-06	1	2,182	6	0	562	72
2024-05	2	4,232	15	0	1,842	195
2024-04	5	8,613	22	0	2,969	199
2024-03	1	2,074	5	0	805	46
2024-02	1	2,060	6	0	799	74
2024-01	1	2,053	10	0	760	39
2023-12	6	10,218	35	2	3,792	143
2023-11	3	6,081	15	1	2,210	87
2023-10	3	4,539	16	0	2,060	152
2023-08	3	4,317	22	2	1,810	87
2023-07	1	1,898	9	0	747	47
2023-05	1	1,808	13	0	749	5
2023-04	8	14,257	43	3	5,190	130
2023-02	2	3,422	8	2	1,519	80
2023-01	2	1,986	12	1	833	34
2022-12	2	1,699	4	0	713	33
2022-11	1	1,687	3	1	643	33
2022-09	1	32	0	0	22	0
2022-07	3	4,584	17	1	1,760	50
2022-05	1	1,482	5	0	570	39
2022-04	4	2,961	6	1	977	17
Last 90 Days	4	8,513	20	0	1,295	109

📊 Monthly Email Performance (with computed rates)

Month	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026-04	2	4,241	531	12.60%	23	0.55%	4.33%	8	0.1898%
2026-03	1	2,130	336	15.87%	27	1.28%	8.04%	4	0.1889%
2026-01	1	2,142	428	20.10%	59	2.77%	13.79%	8	0.3758%
2025-12	1	2,157	612	28.57%	28	1.31%	4.58%	14	0.6536%
2025-11	1	2,172	408	18.90%	82	3.80%	20.10%	14	0.6484%
2025-10	1	2,183	371	17.10%	28	1.29%	7.55%	6	0.2765%
2025-09	5	2,803	572	20.54%	104	3.73%	18.18%	17	0.6104%
2025-08	1	2,145	364	17.07%	52	2.44%	14.29%	11	0.5159%
2025-07	1	2,160	657	30.69%	19	0.89%	2.89%	13	0.6072%
2025-06	2	4,340	890	20.65%	74	1.72%	8.31%	14	0.3249%
2025-05	2	3,016	444	14.77%	29	0.96%	6.53%	4	0.1331%
2025-04	7	13,217	2,160	16.44%	138	1.05%	6.39%	32	0.2436%
2025-03	2	4,418	786	17.98%	96	2.20%	12.21%	9	0.2059%
2025-02	2	179	38	21.47%	25	14.12%	65.79%	0	0.0000%
2025-01	1	2,135	449	21.24%	90	4.26%	20.04%	4	0.1892%
2024-12	1	606	275	45.76%	32	5.32%	11.64%	4	0.6656%
2024-11	1	2,156	402	18.81%	69	3.23%	17.16%	13	0.6083%
2024-10	1	2,165	441	20.52%	103	4.79%	23.36%	6	0.2792%
2024-07	1	2,175	648	30.04%	111	5.15%	17.13%	9	0.4172%
2024-06	1	2,182	562	25.85%	72	3.31%	12.81%	6	0.2760%
2024-05	2	4,232	1,842	43.83%	195	4.64%	10.59%	15	0.3569%
2024-04	5	8,613	2,969	35.07%	199	2.35%	6.70%	22	0.2598%
2024-03	1	2,074	805	39.62%	46	2.26%	5.71%	5	0.2461%
2024-02	1	2,060	799	39.50%	74	3.66%	9.26%	6	0.2966%
2024-01	1	2,053	760	37.75%	39	1.94%	5.13%	10	0.4968%
2023-12	6	10,218	3,792	37.32%	143	1.41%	3.77%	35	0.3445%
2023-11	3	6,081	2,210	36.68%	87	1.44%	3.94%	15	0.2490%
2023-10	3	4,539	2,060	46.12%	152	3.40%	7.38%	16	0.3582%
2023-08	3	4,317	1,810	42.34%	87	2.04%	4.81%	22	0.5146%
2023-07	1	1,898	747	39.65%	47	2.49%	6.29%	9	0.4777%
2023-05	1	1,808	749	41.47%	5	0.28%	0.67%	13	0.7198%
2023-04	8	14,257	5,190	36.56%	130	0.92%	2.50%	43	0.3029%
2023-02	2	3,422	1,519	44.77%	80	2.36%	5.27%	8	0.2358%
2023-01	2	1,986	833	42.39%	34	1.73%	4.08%	12	0.6107%
2022-12	2	1,699	713	42.42%	33	1.96%	4.63%	4	0.2380%
2022-11	1	1,687	643	38.99%	33	2.00%	5.13%	3	0.1819%
2022-09	1	32	22	68.75%	0	0.00%	0.00%	0	0.0000%
2022-07	3	4,584	1,760	38.77%	50	1.10%	2.84%	17	0.3744%
2022-05	1	1,482	570	38.75%	39	2.65%	6.84%	5	0.3399%
2022-04	4	2,961	977	33.33%	17	0.58%	1.74%	6	0.2047%

📈 Year-over-Year Comparison

Period	Metric	Prior Year	Current Year	Change	% Change
Dec (2024 → 2025)	Campaigns	1	1	0	0.0%
	Emails Sent	606	2,157	1,551	255.9%
	Unique Opens	275	612	337	122.5%
	Open Rate	45.76%	28.57%	-17.19pp	-37.6%
	Unique Clicks	32	28	-4	-12.5%
	Click Rate	5.32%	1.31%	-4.02pp	-75.4%
	CTOR	11.64%	4.58%	-7.06pp	-60.7%
	Unsubscribes	4	14	10	250.0%
	Unsub Rate	0.6656%	0.6536%	-0.01pp	-1.8%
Nov (2024 → 2025)	Campaigns	1	1	0	0.0%
	Emails Sent	2,156	2,172	16	0.7%
	Unique Opens	402	408	6	1.5%
	Open Rate	18.81%	18.90%	+0.09pp	0.5%
	Unique Clicks	69	82	13	18.8%
	Click Rate	3.23%	3.80%	+0.57pp	17.6%
	CTOR	17.16%	20.10%	+2.93pp	17.1%
	Unsubscribes	13	14	1	7.7%
	Unsub Rate	0.6083%	0.6484%	+0.04pp	6.6%
Oct (2024 → 2025)	Campaigns	1	1	0	0.0%
	Emails Sent	2,165	2,183	18	0.8%
	Unique Opens	441	371	-70	-15.9%
	Open Rate	20.52%	17.10%	-3.42pp	-16.7%
	Unique Clicks	103	28	-75	-72.8%
	Click Rate	4.79%	1.29%	-3.50pp	-73.1%
	CTOR	23.36%	7.55%	-15.81pp	-67.7%
	Unsubscribes	6	6	0	0.0%
	Unsub Rate	0.2792%	0.2765%	-0.00pp	-1.0%
Sep (2022 → 2025)	Campaigns	1	5	4	400.0%
	Emails Sent	32	2,803	2,771	8659.4%
	Unique Opens	22	572	550	2500.0%
	Open Rate	68.75%	20.54%	-48.21pp	-70.1%
	Unique Clicks	0	104	104	—
	Click Rate	0.00%	3.73%	+3.73pp	—
	CTOR	0.00%	18.18%	+18.18pp	—
	Unsubscribes	0	17	17	—
	Unsub Rate	0.0000%	0.6104%	+0.61pp	—
Aug (2023 → 2025)	Campaigns	3	1	-2	-66.7%
	Emails Sent	4,317	2,145	-2,172	-50.3%
	Unique Opens	1,810	364	-1,446	-79.9%
	Open Rate	42.34%	17.07%	-25.27pp	-59.7%
	Unique Clicks	87	52	-35	-40.2%
	Click Rate	2.04%	2.44%	+0.40pp	19.8%
	CTOR	4.81%	14.29%	+9.48pp	197.2%
	Unsubscribes	22	11	-11	-50.0%
	Unsub Rate	0.5146%	0.5159%	+0.00pp	0.3%
Jul (2024 → 2025)	Campaigns	1	1	0	0.0%
	Emails Sent	2,175	2,160	-15	-0.7%
	Unique Opens	648	657	9	1.4%
	Open Rate	30.04%	30.69%	+0.64pp	2.1%
	Unique Clicks	111	19	-92	-82.9%
	Click Rate	5.15%	0.89%	-4.26pp	-82.8%
	CTOR	17.13%	2.89%	-14.24pp	-83.1%
	Unsubscribes	9	13	4	44.4%
	Unsub Rate	0.4172%	0.6072%	+0.19pp	45.5%
Jun (2024 → 2025)	Campaigns	1	2	1	100.0%
	Emails Sent	2,182	4,340	2,158	98.9%
	Unique Opens	562	890	328	58.4%
	Open Rate	25.85%	20.65%	-5.20pp	-20.1%
	Unique Clicks	72	74	2	2.8%
	Click Rate	3.31%	1.72%	-1.59pp	-48.1%
	CTOR	12.81%	8.31%	-4.50pp	-35.1%
	Unsubscribes	6	14	8	133.3%
	Unsub Rate	0.2760%	0.3249%	+0.05pp	17.7%
May (2024 → 2025)	Campaigns	2	2	0	0.0%
	Emails Sent	4,232	3,016	-1,216	-28.7%
	Unique Opens	1,842	444	-1,398	-75.9%
	Open Rate	43.83%	14.77%	-29.06pp	-66.3%
	Unique Clicks	195	29	-166	-85.1%
	Click Rate	4.64%	0.96%	-3.67pp	-79.2%
	CTOR	10.59%	6.53%	-4.05pp	-38.3%
	Unsubscribes	15	4	-11	-73.3%
	Unsub Rate	0.3569%	0.1331%	-0.22pp	-62.7%
Apr (2025 → 2026)	Campaigns	7	2	-5	-71.4%
	Emails Sent	13,217	4,241	-8,976	-67.9%
	Unique Opens	2,160	531	-1,629	-75.4%
	Open Rate	16.44%	12.60%	-3.84pp	-23.4%
	Unique Clicks	138	23	-115	-83.3%
	Click Rate	1.05%	0.55%	-0.50pp	-48.1%
	CTOR	6.39%	4.33%	-2.06pp	-32.2%
	Unsubscribes	32	8	-24	-75.0%
	Unsub Rate	0.2436%	0.1898%	-0.05pp	-22.1%
Mar (2025 → 2026)	Campaigns	2	1	-1	-50.0%
	Emails Sent	4,418	2,130	-2,288	-51.8%
	Unique Opens	786	336	-450	-57.3%
	Open Rate	17.98%	15.87%	-2.11pp	-11.7%
	Unique Clicks	96	27	-69	-71.9%
	Click Rate	2.20%	1.28%	-0.92pp	-41.9%
	CTOR	12.21%	8.04%	-4.18pp	-34.2%
	Unsubscribes	9	4	-5	-55.6%
	Unsub Rate	0.2059%	0.1889%	-0.02pp	-8.2%
Feb (2024 → 2025)	Campaigns	1	2	1	100.0%
	Emails Sent	2,060	179	-1,881	-91.3%
	Unique Opens	799	38	-761	-95.2%
	Open Rate	39.50%	21.47%	-18.03pp	-45.6%
	Unique Clicks	74	25	-49	-66.2%
	Click Rate	3.66%	14.12%	+10.47pp	286.1%
	CTOR	9.26%	65.79%	+56.53pp	610.3%
	Unsubscribes	6	0	-6	-100.0%
	Unsub Rate	0.2966%	0.0000%	-0.30pp	-100.0%
Jan (2025 → 2026)	Campaigns	1	1	0	0.0%
	Emails Sent	2,135	2,142	7	0.3%
	Unique Opens	449	428	-21	-4.7%
	Open Rate	21.24%	20.10%	-1.14pp	-5.3%
	Unique Clicks	90	59	-31	-34.4%
	Click Rate	4.26%	2.77%	-1.49pp	-34.9%
	CTOR	20.04%	13.79%	-6.26pp	-31.2%
	Unsubscribes	4	8	4	100.0%
	Unsub Rate	0.1892%	0.3758%	+0.19pp	98.6%

📅 Quarterly Roll-up

Quarter	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026 Q2	2	4,241	531	12.60%	23	0.55%	4.33%	8	0.1898%
2026 Q1	2	4,272	764	17.99%	86	2.03%	11.26%	12	0.2826%
2025 Q4	3	6,512	1,391	21.50%	138	2.13%	9.92%	34	0.5254%
2025 Q3	7	7,108	1,593	22.57%	175	2.48%	10.99%	41	0.5809%
2025 Q2	11	20,573	3,494	17.08%	241	1.18%	6.90%	50	0.2445%
2025 Q1	5	6,732	1,273	19.11%	211	3.17%	16.58%	13	0.1951%
2024 Q4	3	4,927	1,118	22.88%	204	4.17%	18.25%	23	0.4706%
2024 Q3	1	2,175	648	30.04%	111	5.15%	17.13%	9	0.4172%
2024 Q2	8	15,027	5,373	36.20%	466	3.14%	8.67%	43	0.2897%
2024 Q1	3	6,187	2,364	38.96%	159	2.62%	6.73%	21	0.3461%
2023 Q4	12	20,838	8,062	39.04%	382	1.85%	4.74%	66	0.3196%
2023 Q3	4	6,215	2,557	41.52%	134	2.18%	5.24%	31	0.5033%
2023 Q2	9	16,065	5,939	37.12%	135	0.84%	2.27%	56	0.3500%
2023 Q1	4	5,408	2,352	43.90%	114	2.13%	4.85%	20	0.3733%
2022 Q4	3	3,386	1,356	40.72%	66	1.98%	4.87%	7	0.2102%
2022 Q3	4	4,616	1,782	38.98%	50	1.09%	2.81%	17	0.3718%
2022 Q2	5	4,443	1,547	35.14%	56	1.27%	3.62%	11	0.2499%

👥 List Health Trend

Avg Recipients = average emails sent per campaign that month (proxy for list size). Cumulative unsubs from earliest month forward.

Month	Avg Recipients	Net Change	Monthly Unsubs	Cumulative Unsubs
2026-04	2,121	-9	8	462
2026-03	2,130	-12	4	454
2026-01	2,142	-15	8	450
2025-12	2,157	-15	14	442
2025-11	2,172	-11	14	428
2025-10	2,183	+1,622	6	414
2025-09	561	-1,584	17	408
2025-08	2,145	-15	11	391
2025-07	2,160	-10	13	380
2025-06	2,170	+662	14	367
2025-05	1,508	-380	4	353
2025-04	1,888	-321	32	349
2025-03	2,209	+2,119	9	317
2025-02	90	-2,045	0	308
2025-01	2,135	+1,529	4	308
2024-12	606	-1,550	4	304
2024-11	2,156	-9	13	300
2024-10	2,165	-10	6	287
2024-07	2,175	-7	9	281
2024-06	2,182	+66	6	272
2024-05	2,116	+393	15	266
2024-04	1,723	-351	22	251
2024-03	2,074	+14	5	229
2024-02	2,060	+7	6	224
2024-01	2,053	+350	10	218
2023-12	1,703	-324	35	208
2023-11	2,027	+514	15	173
2023-10	1,513	+74	16	158
2023-08	1,439	-459	22	142
2023-07	1,898	+90	9	120
2023-05	1,808	+26	13	111
2023-04	1,782	+71	43	98
2023-02	1,711	+718	8	55
2023-01	993	+143	12	47
2022-12	850	-837	4	35
2022-11	1,687	+1,655	3	31
2022-09	32	-1,496	0	28
2022-07	1,528	+46	17	28
2022-05	1,482	+742	5	11
2022-04	740	—	6	6

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Unique Clicks	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Unsub Rate	List Open Rate
2026-04-09T15:04:48+00:00	Home Dedication 04/12	You're Invited to a Home Dedication This Sunday	2,118	637	0.1383	75	0.0062	291	13	346	4	17e04b1fc7	Central Valley Habitat for Humanity	regular	1	13	838	185	0	2026-04-12T03:46:33+00:00	13	2026-04-09T15:25:38+00:00	31	8	34.64
2026-04-07T15:49:34+00:00	GCG Early Giving Reminder	Get Ahead by Giving Today — Early Giving is Now Open!	2,123	597	0.1137	25	0.0047	240	10	357	4	9abf3d24ba	Central Valley Habitat for Humanity	regular	1	11	783	49	0	2026-04-12T05:48:29+00:00	10	2026-04-07T20:22:08+00:00	31	8	34.64
2026-03-18T17:29:45+00:00	Golf Tournament Announcement Email 3/13	Driving Change at Our Annual Golf Tournament	2,130	702	0.1587	59	0.0128	336	27	366	4	088899dc95	Central Valley Habitat for Humanity	regular	2	11	1,038	98	0	2026-04-11T01:24:00+00:00	27	2026-03-20T20:04:24+00:00	31	8	34.64
2026-01-28T16:30:00+00:00	January 2025 Newsletter	From Suter Street to Reservoir Street	2,142	807	0.2010	91	0.0277	428	59	379	8	c68f520eb2	Central Valley Habitat for Humanity	regular	3	10	1,166	130	0	2026-04-11T18:05:18+00:00	59	2026-03-10T12:18:57+00:00	31	8	34.64
2025-12-31T22:12:48+00:00	December 2025 Newsletter	A Year of Impact	2,157	997	0.2857	69	0.0131	612	28	385	14	69931c4a79	Central Valley Habitat for Humanity	regular	3	12	1,481	85	0	2026-04-04T19:01:47+00:00	28	2026-01-25T01:02:00+00:00	31	8	34.64
2025-11-13T13:45:00+00:00	November 2025 Newsletter	A New Chapter on Suter Street	2,172	837	0.1890	163	0.0380	408	82	429	14	98d4a30780	Central Valley Habitat for Humanity	regular	1	12	1,325	187	0	2026-03-22T13:03:33+00:00	82	2025-11-22T22:14:57+00:00	31	8	34.64
2025-10-29T11:30:00+00:00	October 2025 Newsletter	Helping Local Seniors Stay Safe at Home	2,183	813	0.1710	65	0.0129	371	28	442	6	9458b39d3b	Central Valley Habitat for Humanity	regular	6	7	1,290	75	0	2026-04-09T15:17:47+00:00	28	2026-01-01T00:29:22+00:00	31	8	34.64
2025-09-30T11:00:00+00:00	Home Owner Application Reminder 9/30	Only 72 Hours Left to Apply for a Habitat Home	145	67	0.2552	11	0.0759	37	11	30	0	fbb0d6e144	Central Valley Habitat for Humanity	regular	0	0	122	14	0	2026-03-03T16:31:21+00:00	11	2025-11-01T15:11:05+00:00	31	8	34.64
2025-09-26T13:00:00+00:00	Home Owner Application Announcement 9/26	JUST IN: Now Accepting Home Owner Applications!	146	73	0.2945	26	0.1712	43	25	30	1	728d41acda	Central Valley Habitat for Humanity	regular	0	0	170	49	0	2026-03-21T00:19:03+00:00	25	2025-10-02T13:27:06+00:00	31	8	34.64
2025-09-25T20:57:27+00:00	September 2025 Newsletter Pt. 2	Take the First Step Toward Owning Your Home	2,201	871	0.1770	231	0.0242	387	53	484	14	130d7cbe55	Central Valley Habitat for Humanity	regular	2	13	1,479	280	0	2026-03-30T19:47:06+00:00	53	2025-10-05T06:13:13+00:00	31	8	34.64
2025-09-19T22:24:48+00:00	September 2025 Newsletter Pt. 1	Celebrating 37 Years of Partnerships	163	92	0.3558	18	0.0368	58	6	34	2	c8e36908ab	Central Valley Habitat for Humanity	regular	0	0	149	23	0	2026-03-13T14:37:40+00:00	6	2025-09-22T21:11:07+00:00	31	8	34.64
2025-09-08T20:43:26+00:00	Home Owner Application Announcement 9/5	Home Owner Applications Open Soon	148	77	0.3241	11	0.0621	47	9	30	0	c86fd4ad9d	Central Valley Habitat for Humanity	regular	2	1	198	16	0	2026-03-29T01:44:30+00:00	9	2025-09-28T23:46:41+00:00	31	8	34.64
2025-08-26T17:28:17+00:00	August 2025 Newsletter	Time is Running Out to Reserve Your Seat!	2,145	815	0.1707	135	0.0244	364	52	451	11	cf3d2633ea	Central Valley Habitat for Humanity	regular	3	10	1,230	179	0	2026-03-30T19:47:09+00:00	52	2025-09-29T14:48:39+00:00	31	8	34.64
2025-07-01T17:23:42+00:00	July 2025 Newsletter	Meet Our New Executive Director	2,160	1,015	0.3069	45	0.0089	657	19	358	13	26cd7c7409	Central Valley Habitat for Humanity	regular	0	19	1,843	47	0	2026-03-30T19:47:14+00:00	19	2025-07-14T23:26:25+00:00	31	8	34.64
2025-06-24T16:15:00+00:00	June 2025 Newsletter	Trade Partners of Suter Street Project Make a Difference	2,167	859	0.2348	88	0.0195	505	42	354	8	c515e23ad5	Central Valley Habitat for Humanity	regular	1	15	1,439	97	0	2025-10-31T11:14:35+00:00	42	2025-07-03T12:31:56+00:00	31	8	34.64
2025-06-17T17:00:00+00:00	CHR Application Announcement 06/18	Accepting Applications for Critical Home Repairs! 🏠	2,173	841	0.1784	63	0.0148	385	32	456	6	9e895dc586	Central Valley Habitat for Humanity	regular	2	13	1,305	70	1	2026-02-24T16:21:40+00:00	32	2025-06-25T16:44:18+00:00	31	8	34.64
2025-05-30T19:00:00+00:00	May 2025 Newsletter B	Celebrating Our 5th Annual Golf Tournament Success!	837	33	0.0360	14	0.0024	30	2	3	0	efbba6a43c	Central Valley Habitat for Humanity	regular	1	2	51	14	0	2026-02-01T13:24:18+00:00	2	2025-05-30T19:05:10+00:00	31	8	34.64
2025-05-28T19:00:00+00:00	May 2025 Newsletter A	Driving Change at Our Annual Golf Tournament	2,179	828	0.1906	58	0.0124	414	27	414	4	8268c3f0c0	Central Valley Habitat for Humanity	regular	0	7	1,449	74	0	2026-03-30T19:47:17+00:00	27	2025-06-01T17:33:02+00:00	31	8	34.64
2025-04-22T14:00:00+00:00	April 2025 Newsletter	Celebrating our Community and Change	2,192	729	0.1446	44	0.0087	316	19	413	8	ef880fad31	Central Valley Habitat for Humanity	regular	2	4	1,029	47	0	2025-12-29T09:08:57+00:00	19	2025-05-06T11:44:39+00:00	31	8	34.64
2025-04-17T13:08:16+00:00	Thank You for Your Support in the GCG!	Your Generosity Made All the Difference!	2,201	811	0.1868	60	0.0132	409	29	402	6	e9fef33941	Central Valley Habitat for Humanity	regular	3	8	1,128	63	0	2026-02-24T16:21:40+00:00	29	2025-05-06T11:42:24+00:00	31	8	34.64

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:01:35-04:00

Mc Campaigns (86 rows)

Last 30 days: 3 daily rows. 30-90 days: 1 weekly summaries (1 rows condensed). 90+ days: 37 monthly summaries (82 rows condensed).

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Open Rate	Clean Unique Clicks	Clean Click Rate	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Unsub Rate	List Open Rate	Row Count
Apr 2022	4 values	2 values	2,961	977	0.4200	20	0.0200	977	0.4200	17	0.0200	0	6	4 values	Central Valley Habitat for Humanity	regular	4	11	1,533	41	1	4 values	17	3 values	31	8	34.64	4
Apr 2023	8 values	8 values	14,257	5,198	0.3700	150	0.0100	5,190	0.3700	130	0.0100	8	43	8 values	Central Valley Habitat for Humanity	regular	2.71	5.5	7,619	181	3	5 values	130	7 values	31	8	34.64	8
Apr 2024	5 values	5 values	8,613	2,970	0.3800	632	0.0300	2,969	0.3800	199	0.0300	1	22	5 values	Central Valley Habitat for Humanity	regular	8.33	30.25	4,163	649	0	5 values	199	5 values	31	8	34.64	5
Apr 2025	7 values	7 values	13,217	4,634	0.3700	326	0.0100	2,160	0.1700	138	0.0100	2,474	32	7 values	Central Valley Habitat for Humanity	regular	2.71	10	6,422	354	3	6 values	138	7 values	31	8	34.64	7
Aug 2023	3 values	3 values	4,317	1,812	0.4500	138	0.0200	1,810	0.4500	87	0.0200	2	22	3 values	Central Valley Habitat for Humanity	regular	0	14	2,991	201	2	3 values	87	3 values	31	8	34.64	3
Aug 2025	August 2025 Newsletter	Time is Running Out to Reserve Your Seat!	2,145	815	0.3800	135	0.0200	364	0.1700	52	0.0200	451	11	cf3d2633ea	Central Valley Habitat for Humanity	regular	3	10	1,230	179	0	2026-03-30T19:47:09+00:00	52	2025-09-29T14:48:39+00:00	31	8	34.64	1
Dec 2022	2 values	2 values	1,699	714	0.5500	38	0.0400	713	0.5500	33	0.0400	1	4	2 values	Central Valley Habitat for Humanity	regular	4	7	1,061	48	0	2 values	33	2 values	31	8	34.64	2
Dec 2023	6 values	6 values	10,218	3,793	0.4000	200	0.0200	3,792	0.4000	143	0.0200	1	35	6 values	Central Valley Habitat for Humanity	regular	2.2	7.83	5,861	256	2	6 values	143	6 values	31	8	34.64	6
Dec 2024	Volunteers Needed For Construction	Volunteers Needs	606	360	0.6000	82	0.0500	275	0.4600	32	0.0500	85	4	c406c6687b	Central Valley Habitat for Humanity	regular	0	5	676	100	0	2026-04-07T14:41:07+00:00	32	2024-12-27T07:02:32+00:00	31	8	34.64	1
Dec 2025	December 2025 Newsletter	A Year of Impact	2,157	997	0.4700	69	0.0100	612	0.2900	28	0.0100	385	14	69931c4a79	Central Valley Habitat for Humanity	regular	3	12	1,481	85	0	2026-04-04T19:01:47+00:00	28	2026-01-25T01:02:00+00:00	31	8	34.64	1
Feb 2023	2 values	2 values	3,422	1,522	0.4500	95	0.0200	1,519	0.4500	80	0.0200	3	8	2 values	Central Valley Habitat for Humanity	regular	4	10.5	2,462	132	2	2 values	80	2 values	31	8	34.64	2
Feb 2024	February 2024 Newsletter	Huge Milestone Reached in Capital Campaign!	2,060	799	0.3900	159	0.0400	799	0.3900	74	0.0400	0	6	d407e23b54	Central Valley Habitat for Humanity	regular	5	32	1,361	206	0	2026-02-10T20:52:37+00:00	74	2024-03-27T14:09:36+00:00	31	8	34.64	1
Feb 2025	2 values	2 values	179	82	0.4600	35	0.1400	38	0.2100	25	0.1400	44	0	2 values	Central Valley Habitat for Humanity	regular	1	1	154	82	0	2 values	25	2 values	31	8	34.64	2
Jan 2023	2 values	2 values	1,986	835	0.4300	44	0.0500	833	0.4300	34	0.0500	2	12	2 values	Central Valley Habitat for Humanity	regular	5	11	1,593	60	1	2 values	34	2 values	31	8	34.64	2
Jan 2024	January 2024 Newsletter	Looking for a Win-Win Through Community Partnerships	2,053	761	0.3800	55	0.0200	760	0.3800	39	0.0200	1	10	f2645ff7b0	Central Valley Habitat for Humanity	regular	2	38	1,174	69	0	2025-12-04T17:31:55+00:00	39	2024-06-11T12:03:00+00:00	31	8	34.64	1
Jan 2025	January 2024 Newsletter	Volunteers: The Heart of Our Mission	2,135	875	0.4100	230	0.0400	449	0.2100	90	0.0400	426	4	8175761eb4	Central Valley Habitat for Humanity	regular	7	14	1,265	262	0	2026-02-18T13:41:43+00:00	90	2025-03-20T13:26:39+00:00	31	8	34.64	1
Jul 2022	3 values	3 values	4,584	1,762	0.3900	53	0.0100	1,760	0.3900	50	0.0100	2	17	3 values	Central Valley Habitat for Humanity	regular	5	9.67	2,769	72	1	3 values	50	3 values	31	8	34.64	3
Jul 2023	July 2023 Newsletter	Vision With Action Can Change the World 🏡🛠️	1,898	748	0.4000	59	0.0200	747	0.4000	47	0.0200	1	9	3fefa684bc	Central Valley Habitat for Humanity	regular	1	13	1,189	80	0	2025-08-28T11:27:48+00:00	47	2023-09-14T20:18:55+00:00	31	8	34.64	1
Jul 2024	July 2024 Newsletter	Exciting Updates at Suter Street!	2,175	994	0.4600	256	0.0500	648	0.3000	111	0.0500	346	9	f4e229adf0	Central Valley Habitat for Humanity	regular	2	16	1,553	296	0	2026-02-12T21:02:07+00:00	111	2024-11-13T18:42:05+00:00	31	8	34.64	1
Jul 2025	July 2025 Newsletter	Meet Our New Executive Director	2,160	1,015	0.4700	45	0.0100	657	0.3100	19	0.0100	358	13	26cd7c7409	Central Valley Habitat for Humanity	regular	0	19	1,843	47	0	2026-03-30T19:47:14+00:00	19	2025-07-14T23:26:25+00:00	31	8	34.64	1

Mc Audiences (1 rows)

Last 30 days: 0 daily rows. 90+ days: 1 monthly summaries (1 rows condensed).

Name	Open Rate	Click Rate	Date Created	List ID	Member Count	Unsubscribe Count	Cleaned Count	Campaign Count	Avg Sub Rate	Avg Unsub Rate	List Rating	Row Count
Central Valley Habitat for Humanity	34.64	1.83	Jul 2020	ba5bdd7551	2,112	637	526	146	31	8	3	1

Mc Audience Growth (70 rows)

Growth ID	List ID	Month	Subscribed	Unsubscribed	Cleaned
ba5bdd7551-2026-04	ba5bdd7551	2026-04	2,112	637	526
ba5bdd7551-2026-03	ba5bdd7551	2026-03	2,128	624	524
ba5bdd7551-2026-02	ba5bdd7551	2026-02	2,136	618	522
ba5bdd7551-2026-01	ba5bdd7551	2026-01	2,138	616	522
ba5bdd7551-2025-12	ba5bdd7551	2025-12	2,152	605	519
ba5bdd7551-2025-11	ba5bdd7551	2025-11	2,162	598	516
ba5bdd7551-2025-10	ba5bdd7551	2025-10	2,174	587	515
ba5bdd7551-2025-09	ba5bdd7551	2025-09	2,201	566	509
ba5bdd7551-2025-08	ba5bdd7551	2025-08	2,135	561	507
ba5bdd7551-2025-07	ba5bdd7551	2025-07	2,146	553	504
ba5bdd7551-2025-06	ba5bdd7551	2025-06	2,159	539	504
ba5bdd7551-2025-05	ba5bdd7551	2025-05	2,173	527	502
ba5bdd7551-2025-04	ba5bdd7551	2025-04	2,181	520	501
ba5bdd7551-2025-03	ba5bdd7551	2025-03	2,193	486	485
ba5bdd7551-2025-02	ba5bdd7551	2025-02	2,214	476	474
ba5bdd7551-2025-01	ba5bdd7551	2025-01	2,125	476	473
ba5bdd7551-2024-12	ba5bdd7551	2024-12	2,136	471	467
ba5bdd7551-2024-11	ba5bdd7551	2024-11	2,142	465	467
ba5bdd7551-2024-10	ba5bdd7551	2024-10	2,157	453	464
ba5bdd7551-2024-09	ba5bdd7551	2024-09	2,165	447	462

Mc Automations (1 rows)

Subject Line	Clicks	Emails Sent	Unique Opens	Open Rate	Click Rate	Email ID	Workflow Name	Status	Opens	Subscriber Clicks
Thanks for joining us! 👋	334	1,606	951	0.6179	0.0962	f1bcb7b432	Single welcome email	sending	2,278	148

Mc Members (2,459 rows)

Member ID	Email Hash	Email	First Name	Last Name	Status	List ID	List Name	Opt In Date	Last Changed	Source
ba5bdd7551-201e652ba64e36d724b1578a21f4290d	201e652ba64e36d724b1578a21f4290d	kirsten@centralvalleyhabitat.org	Kirsten	Lambert	unsubscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:03:03+00:00	2022-04-19T15:58:39+00:00	Admin Add
ba5bdd7551-ebffde3e69492a4fee549a30caf1596c	ebffde3e69492a4fee549a30caf1596c	mooreem@jmu.edu	Ellen	Moore	cleaned	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2022-11-22T18:28:08+00:00	Import
ba5bdd7551-8c0540bef761e2425945b67e763766a2	8c0540bef761e2425945b67e763766a2	ms.x0615@gmail.com	Xavieria	Gaskins	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:46:13+00:00	Import
ba5bdd7551-470eb53f36394a1abdb4415e39d48056	470eb53f36394a1abdb4415e39d48056	restore@habitatsaw.org	Bill McKenna		cleaned	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2023-04-23T19:43:58+00:00	Import
ba5bdd7551-723700959ce5d1252887f1b256312de8	723700959ce5d1252887f1b256312de8	jpalen@cisco.com	Jorge	Palencia	unsubscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2023-04-19T16:06:05+00:00	Import
ba5bdd7551-e6521742be9040bb5aaf0bc0e9ea3526	e6521742be9040bb5aaf0bc0e9ea3526	sylviaspets@aol.com	Sylvia	King	unsubscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2022-07-29T20:29:18+00:00	Import
ba5bdd7551-dccc1557485e9e5a079fe4ce783a8c69	dccc1557485e9e5a079fe4ce783a8c69	parsonab@jmu.edu	Ashley	Parsons	cleaned	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-03-01T14:01:14+00:00	Import
ba5bdd7551-88604247f8525838b560b631cf81100b	88604247f8525838b560b631cf81100b	liz3beth@gmail.com	Gregory and Elizabeth	Evans	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2022-04-21T15:27:05+00:00	Import
ba5bdd7551-ddbcdc0e5a43d54ce174342448d9d26e	ddbcdc0e5a43d54ce174342448d9d26e	rnkmba@yahoo.com	Rabia	Khan	unsubscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2022-12-06T17:33:13+00:00	Import
ba5bdd7551-0c29493edc7b48a61f52db18669fec6c	0c29493edc7b48a61f52db18669fec6c	james.hennessey25@gmail.com	James	Hennessey	unsubscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2024-12-13T12:04:52+00:00	Import
ba5bdd7551-a6726697bdbea25d050aca7efdda7f7c	a6726697bdbea25d050aca7efdda7f7c	rabbijoeb@hotmail.com			unsubscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2024-02-23T01:30:05+00:00	Import
ba5bdd7551-9d5e2fc8c14502593a279cd1695d140e	9d5e2fc8c14502593a279cd1695d140e	dblan015@vt.edu	Dillon	Bland	cleaned	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T10:44:35+00:00	Import
ba5bdd7551-d8a6f35b307bfcca2cad6fb2cecfbdcb	d8a6f35b307bfcca2cad6fb2cecfbdcb	ddgullman@mennonite.net			cleaned	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2023-02-27T15:37:15+00:00	Import
ba5bdd7551-59cb7a60093444ec63f450f7345f2160	59cb7a60093444ec63f450f7345f2160	garrett.kile@yahoo.com	William	Kile	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:45:56+00:00	Import
ba5bdd7551-7f771e39b0b112f215e84fa464e0b52e	7f771e39b0b112f215e84fa464e0b52e	brightnewfuture87@gmail.com	Samantha	Morris	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:46:00+00:00	Import
ba5bdd7551-788c60bef21d2bfd52cb6db1d06fdda6	788c60bef21d2bfd52cb6db1d06fdda6	eballen014@gmail.com	Eric	Allen	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:46:31+00:00	Import
ba5bdd7551-5ca69f5cf463bfb9dda0fa31d5ec6bcd	5ca69f5cf463bfb9dda0fa31d5ec6bcd	tinangeles26@aol.com	Tinangeles	Abreu	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:46:22+00:00	Import
ba5bdd7551-a482aefdb3b94f1e960e6f1651093b94	a482aefdb3b94f1e960e6f1651093b94	leighgosborne86@gmail.com	Leigh	Osborne	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:46:11+00:00	Import
ba5bdd7551-a736aaf96f11e0cf07f270193ee92ba3	a736aaf96f11e0cf07f270193ee92ba3	graynalli@aol.com			subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:46:24+00:00	Import
ba5bdd7551-90cf786c9193a248cc2e99cca790b5c2	90cf786c9193a248cc2e99cca790b5c2	kiser292@gmail.com	Tabitha	Alestock	subscribed	ba5bdd7551	Central Valley Habitat for Humanity	2020-07-13T16:13:16+00:00	2025-04-16T21:46:32+00:00	Import

Mc Customer Journeys (5 rows)

Journey ID	Status
9922	draft
8669	sending
9909	draft
9861	draft
6249	draft

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:18 AM EST. Updated every 2 hours.