Shenandoah Valley Bach Festival — Mailchimp

← All Brands | Updated 4/12/2026, 8:34:23 AM EST

Key Summary Tables

Mailchimp — Email Campaigns (Last 90 Days)

Campaign	Send Date	Recipients	Delivered	Open Rate	Click Rate
March Email	2026-03-20	2,287	2,202	20.71%	4.13%
February Email	2026-02-23	2,302	2,214	22.90%	0.99%

DATA ON THIS PAGE: Mailchimp (5 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Universal Email Rules (All Platforms)

Campaign rows are individual events, not time-series data. Each row represents a single campaign send. Never average, blend, or aggregate campaigns from the same week or month into a summary row. When asked about a specific campaign, find that exact row and report its metrics individually.
Flows/Automations vs Campaigns — always report separately. Campaigns = one-time sends (newsletters, promotions, announcements). Flows/Automations = automated sequences (welcome series, abandoned cart, post-purchase). Never combine campaign and flow metrics into a single total.
Reliable metrics across all platforms (no adjustment needed): Emails Sent / Delivered, Unsubscribes, Bounces (Hard + Soft), Spam Complaints / Abuse Reports, Revenue / Orders / Conversion Value.
Each platform's metrics match what that platform's own dashboard displays. Report them as-is with no caveats. Do not estimate, adjust, or calculate alternative values for any metric.
Do not compare open rates or click rates across platforms. Mailchimp and Klaviyo use different measurement methods. When comparing email performance across brands on different platforms, use only reliable metrics (delivered, unsubscribes, bounces, revenue).

Mailchimp — Interpretation Rules

Monthly Summary tables: Use all columns as labeled — Emails Sent, Total Opens, Unique Opens, Total Clicks, Unique Clicks, Unsubscribes, etc. These are the correct values to report.
Individual Campaign detail rows (if present): Prefer "Clean Open Rate" and "Clean Click Rate" columns over raw "Open Rate" / "Click Rate" columns. Clean columns exclude Apple Mail Privacy Protection (MPP) auto-fetches and bot clicks.
MPP Opens Filtered / Bot Clicks Filtered: Internal QA columns. Do not include in reports.
CTOR: Click-to-Open Rate = Click Rate ÷ Open Rate.
Reliable metrics (no adjustment needed): Emails Sent, Delivered, Unique Opens, Unique Clicks, Unsubscribes, Hard/Soft Bounces, Abuse Reports, Revenue, Forwards.

Mailchimp

— 2 reports, 5 records | Data: 2025-12-15 → 2026-04-12

Campaigns

2025-12-15 to 2026-03-20. Fetched 2026-04-12 06:01:26-04:00

📊 Monthly Email Performance (with computed rates)

Month	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026-03	1	2,287	456	20.71%	91	4.13%	19.96%	10	0.4541%
2026-02	1	2,302	507	22.90%	22	0.99%	4.34%	15	0.6775%
2026-01	1	2,325	544	24.29%	49	2.19%	9.01%	20	0.8929%
2025-12	1	2,440	500	22.04%	19	0.84%	3.80%	23	1.0137%

📅 Quarterly Roll-up

Quarter	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026 Q1	3	6,914	1,507	22.64%	162	2.43%	10.75%	45	0.6761%
2025 Q4	1	2,440	500	22.04%	19	0.84%	3.80%	23	1.0137%

👥 List Health Trend

Avg Recipients = average emails sent per campaign that month (proxy for list size). Cumulative unsubs from earliest month forward.

Month	Avg Recipients	Net Change	Monthly Unsubs	Cumulative Unsubs
2026-03	2,287	-15	10	68
2026-02	2,302	-23	15	58
2026-01	2,325	-115	20	43
2025-12	2,440	—	23	23

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Unique Clicks	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Unsub Rate	List Open Rate
2026-03-20T13:00:00+00:00	March Email	Welcome Spring with an Evening of Music	2,287	919	0.2071	141	0.0413	456	91	463	10	e180b11dc1	Shenandoah Valley Bach Festival	regular	1	84	1,519	180	0	2026-04-12T09:32:28+00:00	91	2026-04-06T15:52:36+00:00	1	15	42.1
2026-02-23T15:00:00+00:00	February Email	From Scholarships to a Sold Out Evening	2,302	995	0.2290	69	0.0099	507	22	488	15	5683cece39	Shenandoah Valley Bach Festival	regular	2	86	1,534	85	1	2026-04-11T21:51:18+00:00	22	2026-02-25T18:10:09+00:00	1	15	42.1
2026-01-06T19:00:00+00:00	January Email	A Winter Reflection and a Special Invitation for Valentine’s	2,325	1,041	0.2429	201	0.0219	544	49	497	20	61acb35891	Shenandoah Valley Bach Festival	regular	3	82	1,732	241	0	2026-04-06T17:33:31+00:00	49	2026-03-12T17:01:52+00:00	1	15	42.1
2025-12-15T16:00:00+00:00	December Appeal	Every Musician. Every Rehearsal. Every Note Matters.	2,440	983	0.2204	64	0.0084	500	19	483	23	01a9d6a026	Shenandoah Valley Bach Festival	regular	93	78	1,564	68	0	2026-03-24T02:50:10+00:00	19	2025-12-31T13:10:04+00:00	1	15	42.1

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:01:26-04:00

Mc Campaigns (4 rows)

Last 30 days: 1 daily rows. 30-90 days: 1 weekly summaries (1 rows condensed). 90+ days: 2 monthly summaries (2 rows condensed).

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Open Rate	Clean Unique Clicks	Clean Click Rate	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Unsub Rate	List Open Rate	Row Count
Dec 2025	December Appeal	Every Musician. Every Rehearsal. Every Note Matters.	2,440	983	0.4300	64	0.0100	500	0.2200	19	0.0100	483	23	01a9d6a026	Shenandoah Valley Bach Festival	regular	93	78	1,564	68	0	2026-03-24T02:50:10+00:00	19	2025-12-31T13:10:04+00:00	1	15	42.1	1
Jan 2026	January Email	A Winter Reflection and a Special Invitation for Valentine’s	2,325	1,041	0.4600	201	0.0200	544	0.2400	49	0.0200	497	20	61acb35891	Shenandoah Valley Bach Festival	regular	3	82	1,732	241	0	2026-04-06T17:33:31+00:00	49	2026-03-12T17:01:52+00:00	1	15	42.1	1
Week of 2026/02/23	February Email	From Scholarships to a Sold Out Evening	2,302	995	0.4500	69	0.0100	507	0.2300	22	0.0100	488	15	5683cece39	Shenandoah Valley Bach Festival	regular	2	86	1,534	85	1	2026-04-11T21:51:18+00:00	22	2026-02-25T18:10:09+00:00	1	15	42.1	1
2026-03-20T13:00:00+00:00	March Email	Welcome Spring with an Evening of Music	2,287	919	0.4173	141	0.0413	456	0.2071	91	0.0413	463	10	e180b11dc1	Shenandoah Valley Bach Festival	regular	1	84	1,519	180	0	2026-04-12T09:32:28+00:00	91	2026-04-06T15:52:36+00:00	1	15	42.1

Mc Audiences (1 rows)

Last 30 days: 0 daily rows. 90+ days: 1 monthly summaries (1 rows condensed).

Name	Open Rate	Click Rate	Date Created	List ID	Member Count	Unsubscribe Count	Cleaned Count	Campaign Count	Avg Sub Rate	Avg Unsub Rate	List Rating	Row Count
Shenandoah Valley Bach Festival	42.1	1.89	Dec 2025	114d9c01e2	2,279	69	99	5	1	15	1	1

Mc Audience Growth (5 rows)

Growth ID	List ID	Month	Subscribed	Unsubscribed	Cleaned
114d9c01e2-2026-04	114d9c01e2	2026-04	2,279	69	99
114d9c01e2-2026-03	114d9c01e2	2026-03	2,276	68	99
114d9c01e2-2026-02	114d9c01e2	2026-02	2,292	49	98
114d9c01e2-2026-01	114d9c01e2	2026-01	2,302	41	96
114d9c01e2-2025-12	114d9c01e2	2025-12	2,327	20	93

Mc Members (2,447 rows)

Member ID	Email Hash	Email	First Name	Last Name	Status	List ID	List Name	Opt In Date	Last Changed	Source
114d9c01e2-34cf0d0be325587db620be4e36142ab0	34cf0d0be325587db620be4e36142ab0	info@svbachfestival.org	Les	Helmuth	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:16:39+00:00	2025-12-05T17:16:39+00:00	Admin Add
114d9c01e2-4d8b69fe9edc222d9a30fb94dd053b36	4d8b69fe9edc222d9a30fb94dd053b36	moon.gardens.contact@gmail.com	Marie	Alden	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:16+00:00	2025-12-05T17:38:16+00:00	Import
114d9c01e2-5bcb8ea56778597481b5e87c9c24b84a	5bcb8ea56778597481b5e87c9c24b84a	yaonm24@gmail.com	Nancy	Meehan Yao	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:16+00:00	2025-12-05T17:38:16+00:00	Import
114d9c01e2-4fe6b02ed1a4578a1cd11ac0d364bd6c	4fe6b02ed1a4578a1cd11ac0d364bd6c	mirdbird@yahoo.com	Meredith	Morris	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:16+00:00	2025-12-05T17:38:16+00:00	Import
114d9c01e2-bc4e544c5757f02361b772fe42c299b0	bc4e544c5757f02361b772fe42c299b0	pataugsburger32@gmail.com	Pat	Augsburger	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:16+00:00	2025-12-05T17:38:16+00:00	Import
114d9c01e2-9f48ab4126ec5d2d5b0d5897b4645ca0	9f48ab4126ec5d2d5b0d5897b4645ca0	skkanta2009@gmail.com	Sarah	Kanta	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:16+00:00	2025-12-05T17:38:16+00:00	Import
114d9c01e2-996fcd7710eab5f5b98c72c850860521	996fcd7710eab5f5b98c72c850860521	ismccloskey.2020@gmail.com	Shelley	McCloskey	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:16+00:00	2025-12-05T17:38:16+00:00	Import
114d9c01e2-38c46a47d6ef25d366a3d1839265a13e	38c46a47d6ef25d366a3d1839265a13e	rldonald01@outlook.com	Bob	Donaldson	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-45b4c92d6afb373c7d1605e4badea9a2	45b4c92d6afb373c7d1605e4badea9a2	rnkgold54@gmail.com	Robert	Gold	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-4025965f4379c9b31c3e698ffc4c0666	4025965f4379c9b31c3e698ffc4c0666	helena.m@professionalbusinessprofiles.com	Helena	Magallanes	cleaned	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2026-02-23T15:06:24+00:00	Import
114d9c01e2-1b4ce4c07c86805854407740093d75a9	1b4ce4c07c86805854407740093d75a9	maryjodice1@gmail.com	mary	jodice	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-bd410a6d3fed32e350554a0645e6b06a	bd410a6d3fed32e350554a0645e6b06a	robb@nne.net	Robert	Cutler	unsubscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2026-02-23T15:33:17+00:00	Import
114d9c01e2-f464bc659add33f7b5e0c896be099037	f464bc659add33f7b5e0c896be099037	corinfjackson454@gmail.com	Corin	Jackson	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-ac5534b44a95ac07f38186c446bff604	ac5534b44a95ac07f38186c446bff604	kjmquinker@yahoo.com	Karen	Quinker	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-e6bd063663494419cd2818da6d84fb2a	e6bd063663494419cd2818da6d84fb2a	csdonnel@vcu.edu	Cynthia	Donnell	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-70ae713d1f148a04fd257e234c43d29e	70ae713d1f148a04fd257e234c43d29e	artworkrs@icloud.com	Justin	Brown	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-2bef24926da8b9f386fef16f0402b3c6	2bef24926da8b9f386fef16f0402b3c6	sslayton44@netzero.net	Steve	Slayton	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-b4b6e367a35f470f7bcf149d8dbfced8	b4b6e367a35f470f7bcf149d8dbfced8	davis99lad@gmail.com	Lorraine	Davis	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-f9eb4a1a231b8b42cc91278a17b41e5f	f9eb4a1a231b8b42cc91278a17b41e5f	gregyoung85@gmail.com	Greg	Young	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import
114d9c01e2-0e1b55fdb8ea0c390820e1d6c4d4c1b6	0e1b55fdb8ea0c390820e1d6c4d4c1b6	phaydc@yahoo.com	Patricia	Hayward	subscribed	114d9c01e2	Shenandoah Valley Bach Festival	2025-12-05T17:38:17+00:00	2025-12-05T17:38:17+00:00	Import

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:23 AM EST. Updated every 2 hours.