PWD Home — Mailchimp

← All Brands | Updated 4/12/2026, 8:34:22 AM EST

Key Summary Tables

Mailchimp — Email Campaigns (Last 90 Days)

Campaign	Send Date	Recipients	Delivered	Open Rate	Click Rate
March Email	2026-03-12	1,657	1,650	18.79%	5.45%
February Leadership Announcement	2026-02-25	1,703	1,683	36.66%	2.44%
February Email	2026-02-12	1,727	1,708	19.73%	2.81%
January Email	2026-01-30	1,742	1,723	20.31%	3.89%

DATA ON THIS PAGE: Mailchimp (8 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Universal Email Rules (All Platforms)

Campaign rows are individual events, not time-series data. Each row represents a single campaign send. Never average, blend, or aggregate campaigns from the same week or month into a summary row. When asked about a specific campaign, find that exact row and report its metrics individually.
Flows/Automations vs Campaigns — always report separately. Campaigns = one-time sends (newsletters, promotions, announcements). Flows/Automations = automated sequences (welcome series, abandoned cart, post-purchase). Never combine campaign and flow metrics into a single total.
Reliable metrics across all platforms (no adjustment needed): Emails Sent / Delivered, Unsubscribes, Bounces (Hard + Soft), Spam Complaints / Abuse Reports, Revenue / Orders / Conversion Value.
Each platform's metrics match what that platform's own dashboard displays. Report them as-is with no caveats. Do not estimate, adjust, or calculate alternative values for any metric.
Do not compare open rates or click rates across platforms. Mailchimp and Klaviyo use different measurement methods. When comparing email performance across brands on different platforms, use only reliable metrics (delivered, unsubscribes, bounces, revenue).

Mailchimp — Interpretation Rules

Monthly Summary tables: Use all columns as labeled — Emails Sent, Total Opens, Unique Opens, Total Clicks, Unique Clicks, Unsubscribes, etc. These are the correct values to report.
Individual Campaign detail rows (if present): Prefer "Clean Open Rate" and "Clean Click Rate" columns over raw "Open Rate" / "Click Rate" columns. Clean columns exclude Apple Mail Privacy Protection (MPP) auto-fetches and bot clicks.
MPP Opens Filtered / Bot Clicks Filtered: Internal QA columns. Do not include in reports.
CTOR: Click-to-Open Rate = Click Rate ÷ Open Rate.
Reliable metrics (no adjustment needed): Emails Sent, Delivered, Unique Opens, Unique Clicks, Unsubscribes, Hard/Soft Bounces, Abuse Reports, Revenue, Forwards.

Mailchimp

— 2 reports, 8 records | Data: 2025-10-23 → 2026-04-12

Campaigns

2025-10-23 to 2026-03-12. Fetched 2026-04-12 06:06:02-04:00

📊 Monthly Email Performance (with computed rates)

Month	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026-03	1	1,657	310	18.79%	90	5.45%	29.03%	4	0.2424%
2026-02	2	3,430	954	28.13%	89	2.62%	9.33%	52	1.5335%
2026-01	1	1,742	350	20.31%	67	3.89%	19.14%	8	0.4643%
2025-12	1	1,753	186	10.71%	42	2.42%	22.58%	8	0.4608%
2025-11	1	1,778	325	18.43%	54	3.06%	16.62%	16	0.9075%
2025-10	1	1,834	428	23.70%	59	3.27%	13.79%	30	1.6611%

📅 Quarterly Roll-up

Quarter	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026 Q1	4	6,829	1,614	23.86%	246	3.64%	15.24%	64	0.9462%
2025 Q4	3	5,365	939	17.70%	155	2.92%	16.51%	54	1.0179%

👥 List Health Trend

Avg Recipients = average emails sent per campaign that month (proxy for list size). Cumulative unsubs from earliest month forward.

Month	Avg Recipients	Net Change	Monthly Unsubs	Cumulative Unsubs
2026-03	1,657	-58	4	118
2026-02	1,715	-27	52	114
2026-01	1,742	-11	8	62
2025-12	1,753	-25	8	54
2025-11	1,778	-56	16	46
2025-10	1,834	—	30	30

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Unique Clicks	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Unsub Rate	List Open Rate
2026-03-12T18:56:04+00:00	March Email	Turning a Porch Into a Year-Round Living Space	1,657	639	0.1879	242	0.0545	310	90	329	4	c7d1a0d91f	PWD Home	regular	2	5	954	304	0	2026-04-11T16:36:06+00:00	90	2026-04-08T20:42:06+00:00	29	38.3
2026-02-25T14:40:08+00:00	February Leadership Announcement	PWD Home Announces Vice President Appointment	1,703	933	0.3666	113	0.0244	617	41	316	29	218e782d52	PWD Home	regular	15	5	1,417	135	1	2026-04-08T22:07:55+00:00	41	2026-02-26T13:53:28+00:00	29	38.3
2026-02-12T14:50:55+00:00	February Email	Replacing Windows the Right Way	1,727	688	0.1973	106	0.0281	337	48	351	23	43792688a0	PWD Home	regular	0	19	1,018	119	0	2026-04-11T16:36:14+00:00	48	2026-03-21T11:47:54+00:00	29	38.3
2026-01-30T20:24:27+00:00	January Email	The Comfort Features You’ll Want in Your Next Bathroom	1,742	670	0.2031	137	0.0389	350	67	320	8	7f79280e38	PWD Home	regular	0	19	1,029	161	1	2026-04-11T16:36:21+00:00	67	2026-02-04T15:15:23+00:00	29	38.3
2025-12-29T14:30:00+00:00	December Email	How Custom Windows Transformed This Home	1,753	404	0.1071	96	0.0242	186	42	218	8	0adf8e8ea7	PWD Home	regular	0	17	610	101	2	2026-04-09T17:03:42+00:00	42	2026-01-16T23:25:23+00:00	29	38.3
2025-11-26T16:00:00+00:00	November Email	The Real Problem Behind a Rot Issue	1,778	674	0.1843	130	0.0306	325	54	349	16	9c0a71f8e8	PWD Home	regular	0	15	1,027	154	1	2026-04-01T03:12:12+00:00	54	2026-04-01T03:12:26+00:00	29	38.3
2025-10-23T12:00:00+00:00	October Email	Creating Comfort Through Energy-Efficient Upgrades	1,834	787	0.2370	142	0.0327	428	59	359	30	99dd52eb07	PWD Home	regular	9	19	1,325	156	3	2026-02-26T19:55:15+00:00	59	2025-11-14T13:18:19+00:00	29	38.3

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:02-04:00

Mc Campaigns (7 rows)

Last 30 days: 0 daily rows. 30-90 days: 4 weekly summaries (4 rows condensed). 90+ days: 3 monthly summaries (3 rows condensed).

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Open Rate	Clean Unique Clicks	Clean Click Rate	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Unsub Rate	List Open Rate	Row Count
Dec 2025	December Email	How Custom Windows Transformed This Home	1,753	404	0.2300	96	0.0200	186	0.1100	42	0.0200	218	8	0adf8e8ea7	PWD Home	regular	0	17	610	101	2	2026-04-09T17:03:42+00:00	42	2026-01-16T23:25:23+00:00	29	38.3	1
Nov 2025	November Email	The Real Problem Behind a Rot Issue	1,778	674	0.3800	130	0.0300	325	0.1800	54	0.0300	349	16	9c0a71f8e8	PWD Home	regular	0	15	1,027	154	1	2026-04-01T03:12:12+00:00	54	2026-04-01T03:12:26+00:00	29	38.3	1
Oct 2025	October Email	Creating Comfort Through Energy-Efficient Upgrades	1,834	787	0.4400	142	0.0300	428	0.2400	59	0.0300	359	30	99dd52eb07	PWD Home	regular	9	19	1,325	156	3	2026-02-26T19:55:15+00:00	59	2025-11-14T13:18:19+00:00	29	38.3	1
Week of 2026/01/26	January Email	The Comfort Features You’ll Want in Your Next Bathroom	1,742	670	0.3900	137	0.0400	350	0.2000	67	0.0400	320	8	7f79280e38	PWD Home	regular	0	19	1,029	161	1	2026-04-11T16:36:21+00:00	67	2026-02-04T15:15:23+00:00	29	38.3	1
Week of 2026/02/09	February Email	Replacing Windows the Right Way	1,727	688	0.4000	106	0.0300	337	0.2000	48	0.0300	351	23	43792688a0	PWD Home	regular	0	19	1,018	119	0	2026-04-11T16:36:14+00:00	48	2026-03-21T11:47:54+00:00	29	38.3	1
Week of 2026/02/23	February Leadership Announcement	PWD Home Announces Vice President Appointment	1,703	933	0.5500	113	0.0200	617	0.3700	41	0.0200	316	29	218e782d52	PWD Home	regular	15	5	1,417	135	1	2026-04-08T22:07:55+00:00	41	2026-02-26T13:53:28+00:00	29	38.3	1
Week of 2026/03/09	March Email	Turning a Porch Into a Year-Round Living Space	1,657	639	0.3900	242	0.0500	310	0.1900	90	0.0500	329	4	c7d1a0d91f	PWD Home	regular	2	5	954	304	0	2026-04-11T16:36:06+00:00	90	2026-04-08T20:42:06+00:00	29	38.3	1

Mc Audiences (1 rows)

Last 30 days: 0 daily rows. 90+ days: 1 monthly summaries (1 rows condensed).

Name	Open Rate	Click Rate	Date Created	List ID	Member Count	Unsubscribe Count	Cleaned Count	Campaign Count	Avg Unsub Rate	List Rating	Row Count
PWD Home	38.3	3.16	Sep 2025	6890280ee8	1,651	159	26	8	29	2	1

Mc Audience Growth (8 rows)

Growth ID	List ID	Month	Subscribed	Unsubscribed	Cleaned
6890280ee8-2026-04	6890280ee8	2026-04	1,651	159	26
6890280ee8-2026-03	6890280ee8	2026-03	1,651	159	25
6890280ee8-2026-02	6890280ee8	2026-02	1,657	154	24
6890280ee8-2026-01	6890280ee8	2026-01	1,727	98	9
6890280ee8-2025-12	6890280ee8	2025-12	1,745	80	9
6890280ee8-2025-11	6890280ee8	2025-11	1,758	67	9
6890280ee8-2025-10	6890280ee8	2025-10	1,778	47	9
6890280ee8-2025-09	6890280ee8	2025-09	1	0	0

Mc Members (1,836 rows)

Member ID	Email Hash	Email	First Name	Last Name	Status	List ID	List Name	Opt In Date	Last Changed	Source
6890280ee8-bdb0b7c3254c83c1ac00ba06f4c9ce4a	bdb0b7c3254c83c1ac00ba06f4c9ce4a	bryce@pwdwindow.com	Bryce	Rodgers	subscribed	6890280ee8	PWD Home	2025-09-24T19:18:59+00:00	2025-09-24T19:18:59+00:00	Admin Add
6890280ee8-0b82a853e779118ddd6a7b097a856000	0b82a853e779118ddd6a7b097a856000	adam@ashcarpentryva.com	Adam	Hayslett	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:35+00:00	2025-10-23T01:12:35+00:00	Import
6890280ee8-51c71a75b833e039716b8a7d29b93f81	51c71a75b833e039716b8a7d29b93f81	1953farmallsuperc@gmail.com	Bryce	Phillips	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:35+00:00	2025-10-23T01:12:35+00:00	Import
6890280ee8-06a9e81268edc7a6e63750bcb94a9c76	06a9e81268edc7a6e63750bcb94a9c76	1oliver99@msn.com	Joe	Liskey	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:35+00:00	2025-10-23T01:12:35+00:00	Import
6890280ee8-fe02e8cd4af6e682897e789070604b3f	fe02e8cd4af6e682897e789070604b3f	204estaline@gmail.com	Kathryn	Thompson	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:35+00:00	2025-10-23T01:12:35+00:00	Import
6890280ee8-1cf43ecbdc4437c0af567084c3c180c3	1cf43ecbdc4437c0af567084c3c180c3	2151dean@comcast.net	Ronald (Pete)	Dean	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:35+00:00	2025-10-23T01:12:35+00:00	Import
6890280ee8-7035f9fa3ea30d29bea6a8487978d0d8	7035f9fa3ea30d29bea6a8487978d0d8	22_joe_60@comcast.net	Joseph	Dobes	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:35+00:00	2025-10-23T01:12:35+00:00	Import
6890280ee8-45156f3b61e3e74afeb86cef4c1c22a5	45156f3b61e3e74afeb86cef4c1c22a5	3090hopkins@gmail.com	Bob	Burr	unsubscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-24T01:17:44+00:00	Import
6890280ee8-c08074bab475ec37720ee963a4d47ce2	c08074bab475ec37720ee963a4d47ce2	3dkeyser@gmail.com	David	Keyser	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-f87878ee35c34ea13f40fdf07997589e	f87878ee35c34ea13f40fdf07997589e	3sisters@cfw.com	Catherine	Cash	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T12:03:05+00:00	Import
6890280ee8-faf8868c7507a1ac0df138e47d575ee4	faf8868c7507a1ac0df138e47d575ee4	4kettermans@gmail.com	Robert	Ketterman	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-8795157bc95693e42a6819651746951a	8795157bc95693e42a6819651746951a	4mduda@comcast.net	Mary Ann	Duda	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-05fe5729b267f4ddf15f325ef3c41d99	05fe5729b267f4ddf15f325ef3c41d99	59calerw@gmail.com	Rob	Cale	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-c4afa47afe1da96f1d41006b46a4cba1	c4afa47afe1da96f1d41006b46a4cba1	720lance@gmail.com	Lance & Crystal	Coss	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-aaccc0b6bdae95d3ab5954dcc417fe28	aaccc0b6bdae95d3ab5954dcc417fe28	8bitsbill@gmail.com	Walt	Marusic	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-7dc2754e04203d82e8f5bca00ca9461a	7dc2754e04203d82e8f5bca00ca9461a	97_gesture_keep@icloud.com	Kathie	Istre	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-d1abad2b6f088778098b34c123e392ac	d1abad2b6f088778098b34c123e392ac	97buster@gmail.com	Graig	Hammer	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-c90c843ca0f768a75d041d6dc63aa517	c90c843ca0f768a75d041d6dc63aa517	butch@rapprealestate.com		Butch Zindel	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-44c72d703c20fb138c22f6aa7e092b95	44c72d703c20fb138c22f6aa7e092b95	98wings@gmail.com	Larry	Wittig	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import
6890280ee8-b9ed0b419b0565a350bf0d0d7dc80a30	b9ed0b419b0565a350bf0d0d7dc80a30	aag2570@yahoo.com	Alyssa	Taylor	subscribed	6890280ee8	PWD Home	2025-10-23T01:12:36+00:00	2025-10-23T01:12:36+00:00	Import

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:22 AM EST. Updated every 2 hours.