WRHA — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:24 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
WRHA // Traffic - 3/11/26 - Christine’s Story	ACTIVE	$46.85	6,842	11,165	534	4.78%	$0.09
WRHA // Traffic - 1/8/25 - Rental Assistance	PAUSED	$44.77	4,931	7,377	871	11.81%	$0.05
WRHA // Traffic - 2/11/25 - The Real Cost of Housing	PAUSED	$42.00	4,477	6,932	743	10.72%	$0.06
WRHA // Traffic - 12/19/25 - FSS short	PAUSED	$0.00	0	0	0	0.00%	$0.00
WRHA // Traffic - 12/9/25 - Our Mission	PAUSED	$0.00	0	0	0	0.00%	$0.00
WRHA // Traffic - 11/11/25 - Assistance Beyond Housing	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$133.62	16,250	25,474	2,148	8.43%	$0.06

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (204 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 204 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

3 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

3 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Period Start	Period End
4,931	7,377	871	695	44.77	WRHA // Traffic - 1/8/25 - Rental Assistance	120239591976490392	LINK_CLICKS	PAUSED	AUCTION	0.1181	0.0514	6.07	249	Link clicks	249	22	2,517	2,524	5	7	1.5	9.08	0.1409	0.0644	2,228	1,385	868	591	442	176		2026-01-08	2026-01-12	2026-04-12
4,477	6,932	743	552	42	WRHA // Traffic - 2/11/25 - The Real Cost of Housing	120241079067570392	LINK_CLICKS	PAUSED	AUCTION	0.1072	0.0565	6.06	291	Link clicks	291	26	2,680	2,684	2	4	1.55	9.38	0.1233	0.0761	2,348	1,053	627	414	326	198		2026-02-11	2026-01-12	2026-04-12
6,842	11,165	534	385	46.85	WRHA // Traffic - 3/11/26 - Christine’s Story	120242343850000392	LINK_CLICKS	ACTIVE	AUCTION	0.0478	0.0877	4.2	208	Link clicks	208	22	2,161	2,163	1	2	1.63	6.85	0.0563	0.1217	1,920	193	106	49	25	122	1.5	2026-03-11	2026-01-12	2026-04-12
0	0	0	0	0	WRHA // Traffic - 12/19/25 - FSS short	120238896482000392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-12-19	2026-01-12	2026-04-12
0	0	0	0	0	WRHA // Traffic - 12/9/25 - Our Mission	120238312571280392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-12-09	2026-01-12	2026-04-12
0	0	0	0	0	WRHA // Traffic - 11/11/25 - Assistance Beyond Housing	120235923991850392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-10-30	2026-01-12	2026-04-12

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	WRHA // Traffic - 3/11/26 - Christine’s Story	12	4,749	4,318	167	144	16.28	71
2026-03	WRHA // Traffic - 3/11/26 - Christine’s Story	21	6,416	5,792	367	306	30.57	137
2026-03	WRHA // Traffic - 2/11/25 - The Real Cost of Housing	11	2,702	2,514	266	233	16.33	95
2026-02	WRHA // Traffic - 2/11/25 - The Real Cost of Housing	18	4,230	3,972	477	390	25.67	196
2026-02	WRHA // Traffic - 1/8/25 - Rental Assistance	11	2,401	2,249	288	243	15.48	77
2026-01	WRHA // Traffic - 1/8/25 - Rental Assistance	20	4,976	4,667	583	493	29.29	172
Last 90 Days		93	25,474	23,512	2,148	1,809	134	748

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	175	187	34	28	1.22	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-12	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1818	0.0359	6.52	10	2026-01-12	2026-01-12	2026-04-12T10:02:23.659Z
2026-01-13	224	249	16	14	1.52	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-13	WRHA // Traffic - 1/8/25 - Rental Assistance	0.0643	0.0950	6.1	6	2026-01-13	2026-01-13	2026-04-12T10:02:23.659Z
2026-01-14	263	288	34	30	1.52	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-14	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1181	0.0447	5.28	10	2026-01-14	2026-01-14	2026-04-12T10:02:23.659Z
2026-01-15	197	209	26	24	1.33	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-15	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1244	0.0512	6.36	3	2026-01-15	2026-01-15	2026-04-12T10:02:23.659Z
2026-01-16	216	223	35	29	1.52	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-16	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1570	0.0434	6.82	8	2026-01-16	2026-01-16	2026-04-12T10:02:23.659Z
2026-01-17	199	205	25	21	1.2	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-17	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1220	0.0480	5.85	7	2026-01-17	2026-01-17	2026-04-12T10:02:23.659Z
2026-01-18	239	256	36	29	1.47	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-18	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1406	0.0408	5.74	8	2026-01-18	2026-01-18	2026-04-12T10:02:23.659Z
2026-01-19	188	204	22	19	1.5	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-19	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1078	0.0682	7.35	7	2026-01-19	2026-01-19	2026-04-12T10:02:23.659Z
2026-01-20	254	274	30	24	1.6	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-20	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1095	0.0533	5.84	11	2026-01-20	2026-01-20	2026-04-12T10:02:23.659Z
2026-01-21	222	235	39	34	1.6	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-21	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1660	0.0410	6.81	11	2026-01-21	2026-01-21	2026-04-12T10:02:23.659Z
2026-01-22	201	210	37	33	1.43	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-22	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1762	0.0386	6.81	10	2026-01-22	2026-01-22	2026-04-12T10:02:23.659Z
2026-01-23	196	209	28	24	1.4	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-23	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1340	0.0500	6.7	8	2026-01-23	2026-01-23	2026-04-12T10:02:23.659Z
2026-01-24	279	291	38	30	1.48	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-24	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1306	0.0389	5.09	15	2026-01-24	2026-01-24	2026-04-12T10:02:23.659Z
2026-01-25	246	266	24	23	1.7	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-25	WRHA // Traffic - 1/8/25 - Rental Assistance	0.0902	0.0708	6.39	9	2026-01-25	2026-01-25	2026-04-12T10:02:23.659Z
2026-01-26	192	210	30	22	1.44	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-26	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1429	0.0480	6.86	13	2026-01-26	2026-01-26	2026-04-12T10:02:23.659Z
2026-01-27	246	279	27	22	1.63	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-27	WRHA // Traffic - 1/8/25 - Rental Assistance	0.0968	0.0604	5.84	11	2026-01-27	2026-01-27	2026-04-12T10:02:23.659Z
2026-01-28	217	244	17	15	1.43	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-28	WRHA // Traffic - 1/8/25 - Rental Assistance	0.0697	0.0841	5.86	5	2026-01-28	2026-01-28	2026-04-12T10:02:23.659Z
2026-01-29	253	268	32	27	1.66	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-29	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1194	0.0519	6.19	5	2026-01-29	2026-01-29	2026-04-12T10:02:23.659Z
2026-01-30	167	175	20	17	1.24	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-30	WRHA // Traffic - 1/8/25 - Rental Assistance	0.1143	0.0620	7.09	8	2026-01-30	2026-01-30	2026-04-12T10:02:23.659Z
2026-01-31	493	494	33	28	1.4	WRHA // Traffic - 1/8/25 - Rental Assistance \| 2026-01-31	WRHA // Traffic - 1/8/25 - Rental Assistance	0.0668	0.0424	2.83	7	2026-01-31	2026-01-31	2026-04-12T10:02:23.659Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
20	26	1	0.1400	WRHA // Traffic - 1/8/25 - Rental Assistance \| 18-24 female	WRHA // Traffic - 1/8/25 - Rental Assistance	18-24	female	0.0385	0.1400	5.38	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
28	41	4	0.2700	WRHA // Traffic - 1/8/25 - Rental Assistance \| 18-24 male	WRHA // Traffic - 1/8/25 - Rental Assistance	18-24	male	0.0976	0.0675	6.59	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
1	1	0	0	WRHA // Traffic - 1/8/25 - Rental Assistance \| 18-24 unknown	WRHA // Traffic - 1/8/25 - Rental Assistance	18-24	unknown	0		0	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
312	463	57	2.62	WRHA // Traffic - 1/8/25 - Rental Assistance \| 25-34 female	WRHA // Traffic - 1/8/25 - Rental Assistance	25-34	female	0.1231	0.0460	5.66	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
279	388	18	1.76	WRHA // Traffic - 1/8/25 - Rental Assistance \| 25-34 male	WRHA // Traffic - 1/8/25 - Rental Assistance	25-34	male	0.0464	0.0978	4.54	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
3,421	5,087	562	29.76	WRHA // Traffic - 1/8/25 - Rental Assistance \| android_smartphone	WRHA // Traffic - 1/8/25 - Rental Assistance	android_smartphone	0.1105	0.0529	5.85	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
50	67	13	0.3801	WRHA // Traffic - 1/8/25 - Rental Assistance \| android_tablet	WRHA // Traffic - 1/8/25 - Rental Assistance	android_tablet	0.1940	0.0292	5.67	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
1	5	0	0.0100	WRHA // Traffic - 1/8/25 - Rental Assistance \| desktop	WRHA // Traffic - 1/8/25 - Rental Assistance	desktop	0		2	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
44	60	9	0.6201	WRHA // Traffic - 1/8/25 - Rental Assistance \| ipad	WRHA // Traffic - 1/8/25 - Rental Assistance	ipad	0.1500	0.0689	10.34	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
1,442	2,139	287	13.82	WRHA // Traffic - 1/8/25 - Rental Assistance \| iphone	WRHA // Traffic - 1/8/25 - Rental Assistance	iphone	0.1342	0.0482	6.46	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
4,931	7,377	871	44.77	WRHA // Traffic - 1/8/25 - Rental Assistance \| US	WRHA // Traffic - 1/8/25 - Rental Assistance	US	0.1181	0.0514	6.07	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
4,477	6,932	743	42	WRHA // Traffic - 2/11/25 - The Real Cost of Housing \| US	WRHA // Traffic - 2/11/25 - The Real Cost of Housing	US	0.1072	0.0565	6.06	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
6,842	11,165	534	46.85	WRHA // Traffic - 3/11/26 - Christine’s Story \| US	WRHA // Traffic - 3/11/26 - Christine’s Story	US	0.0478	0.0877	4.2	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
61	135	4	0.3301	WRHA // Traffic - 1/8/25 - Rental Assistance \| audience_network an_classic	WRHA // Traffic - 1/8/25 - Rental Assistance	audience_network	an_classic	0.0296	0.0825	2.44	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
16	25	1	0.2100	WRHA // Traffic - 1/8/25 - Rental Assistance \| audience_network rewarded_video	WRHA // Traffic - 1/8/25 - Rental Assistance	audience_network	rewarded_video	0.0400	0.2100	8.4	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
615	828	84	6.39	WRHA // Traffic - 1/8/25 - Rental Assistance \| facebook facebook_reels	WRHA // Traffic - 1/8/25 - Rental Assistance	facebook	facebook_reels	0.1014	0.0761	7.72	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
1,318	1,409	5	1.24	WRHA // Traffic - 1/8/25 - Rental Assistance \| facebook facebook_reels_overlay	WRHA // Traffic - 1/8/25 - Rental Assistance	facebook	facebook_reels_overlay	0.0035	0.2481	0.8803	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z
12	13	1	0.3001	WRHA // Traffic - 1/8/25 - Rental Assistance \| facebook facebook_stories	WRHA // Traffic - 1/8/25 - Rental Assistance	facebook	facebook_stories	0.0769	0.3001	23.08	2026-01-12	2026-04-12	2026-04-12T10:02:23.659Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:24 AM EST. Updated every 2 hours.