VMRC — Google Analytics 4

← All Brands | Updated 4/12/2026, 8:34:24 AM EST

DATA ON THIS PAGE: Google Analytics 4 (25,329 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Google Analytics 4 — Interpretation Rules

Engagement Time vs Session Duration: This data contains two time metrics. "Engagement Duration" (userEngagementDuration) is the correct metric for reporting website engagement time. It measures only active, foregrounded time. "Avg Session Duration" (averageSessionDuration) includes idle/background tab time and will be 2–3× higher — do NOT use it for engagement reporting. When asked about "time on site" or "engagement time," always use Engagement Duration.
Which report to use: For site-level totals (sessions, engagement time, bounce rate), use GA4 Traffic — filter to aggregate rows where Source and Medium are blank. For traffic by source/channel, use GA4 Sources Daily — every row is safe to sum. For page-level analysis, use GA4 Landing Pages or GA4 Pages. Do NOT use GA4 Demographics or GA4 Technology for session-level totals — their session counts differ due to dimension granularity.
Engagement Rate: Percentage of sessions that were "engaged" (lasted >10 seconds, had a conversion, or had 2+ page views). This is reliable and matches the GA4 dashboard.
Two row types per day in Traffic reports: Rows where Source and Medium are blank are daily aggregate totals. Rows where Source and Medium are populated are per-source subtotals. Never sum all rows — you will double-count. To get total sessions for a date range, sum only the aggregate (blank source/medium) rows, OR use the Sources Daily report where every row is a unique source-day combination and summing is safe.
Bounce Rate: In GA4, Bounce Rate = 1 − Engagement Rate. A "bounce" is a non-engaged session (<10s, no conversion, single page view).

Google Analytics 4

— 10 reports, 25,329 records | Data: 2026-01-12 → 2026-04-12

Ga4 Age Gender

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Active Users	Sessions	New Users	Page Views	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	8	958	1,179	770	2,020	0.5341	213	6,588
2026-03	24	2,964	3,541	2,455	6,144	0.5253	138	7,248
2026-02	30	3,746	4,527	3,100	7,798	0.5145	154	7,212
2026-01	19	2,946	3,530	2,407	6,136	0.5344	144	8,609

Showing 10 most recent rows. Full 81 rows available in JSON warehouse.

Date	Age Bracket	Gender	Active Users	Sessions	New Users	Engagement Rate	Page Views	Avg Session Duration	Engagement Duration
2026/03/02	unknown	unknown	107	125	87	0.5680	222	169	7,838
2026/03/01	unknown	unknown	106	117	90	0.4786	234	142	8,482
2026/04/10	unknown	unknown	127	151	108	0.4967	263	175	6,709
2026/04/09	unknown	unknown	109	131	89	0.5420	213	162	5,273
2026/04/08	unknown	unknown	116	163	95	0.5521	268	199	7,424
2026/04/07	unknown	unknown	118	144	90	0.5625	260	432	7,837
2026/04/06	unknown	unknown	127	155	95	0.5484	287	338	7,038
2026/04/03	unknown	unknown	130	147	103	0.4762	248	107	6,376
2026/04/02	unknown	unknown	109	138	89	0.6014	246	192	6,314
2026/04/01	unknown	unknown	122	150	101	0.4933	235	99.63	5,735

Ga4 Conversions

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026-04	142	585	7,731	16,334	0	0	0	0
2026-03	399	1,324	22,724	38,372	0	0	0	0
2026-02	360	1,355	23,618	44,962	0	0	0	0
2026-01	246	999	17,657	29,194	0	0	0	0

Showing 10 most recent rows. Full 1,147 rows available in JSON warehouse.

Date	Event Name	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026/04/01	click	0	30	36	0	0	0	0
2026/04/01	file_download	0	7	7	0	0	0	0
2026/04/01	first_visit	0	123	123	0	0	0	0
2026/04/01	page_view	0	169	362	0	0	0	0
2026/04/01	scroll	0	50	76	0	0	0	0
2026/04/01	session_start	0	170	199	0	0	0	0
2026/04/01	user_engagement	0	102	237	0	0	0	0
2026/04/01	video_complete	0	1	1	0	0	0	0
2026/04/01	video_progress	0	42	88	0	0	0	0
2026/04/01	video_start	0	75	112	0	0	0	0

Ga4 Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Active Users	Sessions	New Users	Page Views	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	947	1,676	1,962	1,193	3,425	0.6135	144	102
2026-03	2564	4,941	5,668	3,562	10,239	0.6282	157	120
2026-02	2475	5,289	6,164	3,835	10,890	0.6376	163	128
2026-01	1918	3,991	4,635	2,896	8,195	0.6501	152	122

Showing 10 most recent rows. Full 7,904 rows available in JSON warehouse.

Date	Country	City	Active Users	Sessions	New Users	Engagement Rate	Page Views	Avg Session Duration	Engagement Duration
2026/04/01	United States	Washington	1	1	0	1	2	11.13	5
2026/04/01	United States	Wheaton	1	1	1	1	1	14.09	13
2026/04/01	United States	Williamsburg	1	1	1	1	1	36.98	20
2026/04/01	United States	Woodstock	1	1	0	1	1	827	469
2026/04/01	United States	Wyndham	1	2	1	1	7	679	127
2026/04/01	United States	Dawson	0	1	0	0	1	0	0
2026/04/01	United States	Front Royal	0	1	0	0	0	0	0
2026/04/01	United States	Pittsburgh	0	1	0	1	1	18.43	0
2026/04/01	United States	Ripley	0	1	0	0	1	0	0
2026/04/01	United States	Shenandoah	0	1	0	0	1	0	0

Ga4 Events

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Event Count	Users	Events/User	Event Value
2026-04	142	16,334	7,731	414	0
2026-03	399	38,372	22,724	736	0
2026-02	360	44,962	23,618	942	0
2026-01	246	29,194	17,657	423	0

Showing 10 most recent rows. Full 1,147 rows available in JSON warehouse.

Date	Event Name	Event Count	Users	Events/User	Event Value
2026/04/01	first_visit	123	123	1	0
2026/04/01	video_start	112	75	1.51	0
2026/04/01	video_progress	88	42	2.15	0
2026/04/01	scroll	76	50	1.55	0
2026/04/01	click	36	30	1.24	0
2026/04/01	ua_5__minutes_on_site	31	31	1	0
2026/04/01	assisted_living	16	9	1.78	0
2026/04/01	independent_living	14	10	1.4	0
2026/04/01	file_download	7	7	1	0
2026/04/01	video_complete	1	1	1	0

Ga4 Landing Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	443	2,138	2,006	1,193	3,425	585	0.5778	0.4222	126	219
2026-03	1323	6,177	5,882	3,562	10,239	1,324	0.5965	0.4035	105	233
2026-02	1581	6,683	6,330	3,835	10,890	1,355	0.6834	0.3166	89.94	201
2026-01	1037	5,071	4,806	2,896	8,195	999	0.6039	0.3961	120	227

Showing 10 most recent rows. Full 4,384 rows available in JSON warehouse.

Date	Landing Page	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Avg Session Duration	Page Views	Conversions	Engagement Duration
2026/04/01	/blog/opening-doors-with-the-mary-reitz-nursing-scholarship	1	1	1	0	1	331	3	0	82
2026/04/01	/blog/opening-minds-through-art	1	1	1	1	0	0	1	0	0
2026/04/01	/blog/rebuilding-together-a-couples-journey-to-independence	1	1	1	1	0	0	1	0	0
2026/04/01	/dining	1	1	1	0	1	91.45	2	0	48
2026/04/01	/donate	1	1	1	0	1	14.1	1	0	13
2026/04/01	/events/rf1l313ti141k60pnp79p1m15jixmd	1	1	1	1	0	0	1	0	0
2026/04/01	/independent-living/heritage-haven	1	1	1	0	1	255	2	0	15
2026/04/01	/news/details/7344/a-career-journey-featuring-amanda-morris	1	1	1	0	1	59.02	2	0	57
2026/04/01	/our-mission	1	1	1	1	0	0	1	0	0
2026/04/01	/spiritual-life	1	1	0	1	0	6.6	1	0	5

Ga4 Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Page Views	Active Users	Scrolled Users	Avg Engagement Rate	Avg Engagement Duration	Avg Bounce Rate
2026-04	607	3,425	2,944	637	0.6317	160	0.3683
2026-03	1821	10,239	8,562	2,006	0.6219	169	0.3781
2026-02	2040	10,890	9,078	2,049	0.5151	155	0.4849
2026-01	1441	8,195	6,825	1,414	0.5959	163	0.4041

Showing 10 most recent rows. Full 5,909 rows available in JSON warehouse.

Date	Page Path	Page Title	Page Views	Active Users	Engagement Rate	Engagement Duration	Bounce Rate	Scrolled Users
2026/04/01	/blog/nursing-scholarship-jsfes	VMRC Opens 2026 Mary Reitz Nursing Scholarship Application — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	1	30	0	0
2026/04/01	/blog/opening-doors-with-the-mary-reitz-nursing-scholarship	Opening Doors With the Mary Reitz Nursing Scholarship — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	1	12	0	0
2026/04/01	/blog/opening-minds-through-art	Opening Minds Through Art — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	0	0	1	0
2026/04/01	/blog/rebuilding-together-a-couples-journey-to-independence	Rebuilding Together: A Couple’s Journey to Independence — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	0	0	1	0
2026/04/01	/donate	Donate \| Support Senior Care — Contribute Today — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	1	13	0	1
2026/04/01	/events/rf1l313ti141k60pnp79p1m15jixmd	EMU Music Department Gala Concert — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	0	0	1	0
2026/04/01	/events/wellness-center-membership-drive	Wellness Center Membership Drive — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	1	0	0	0
2026/04/01	/foundation-fund	404 Error \| Discover Senior Living — Get Started Today — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	1	13	0	1
2026/04/01	/news/details/7344/a-career-journey-featuring-amanda-morris	404 Error \| Discover Senior Living — Get Started Today — Independent Living & Senior Retirement Community in the Shenandoah Valley \| VMRC	1	1	1	8	0	0
2026/04/01	(not set)	(not set)	0	31	0	0	1	0

Ga4 Sources

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	122	1,892	1,658	1,193	3,425	585	0.4818	0.5182	199	794
2026-03	385	5,438	4,854	3,562	10,239	1,324	0.4057	0.5943	192	801
2026-02	359	5,934	5,247	3,835	10,890	1,355	0.4003	0.5997	199	883
2026-01	282	4,492	3,978	2,896	8,195	999	0.3747	0.6253	205	833

Last 30 days: 321 daily rows. 30-90 days: 9 weekly summaries (814 rows condensed). 90+ days: 1 monthly summaries (13 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Jan 2026	13 values	4 values	5 values	218	196	143	5.86	7.14	419	2,517	46	12,538
Week of 2026/01/12	33 values	5 values	6 values	1,760	1,551	1,155	35.67	67.33	3,332	19,200	404	90,129
Week of 2026/01/19	34 values	5 values	6 values	1,358	1,226	880	35.97	59.03	2,431	21,111	313	74,338
Week of 2026/01/26	34 values	5 values	7 values	1,628	1,428	1,043	39.26	61.74	2,764	17,107	334	76,956
Week of 2026/02/02	38 values	6 values	7 values	1,509	1,345	961	43.08	56.92	2,725	24,495	362	81,254
Week of 2026/02/09	30 values	5 values	6 values	1,617	1,404	1,022	38.84	47.16	2,798	14,928	321	79,543
Week of 2026/02/16	29 values	5 values	6 values	1,434	1,266	941	30.5	54.5	2,833	16,907	339	81,562
Week of 2026/02/23	30 values	6 values	6 values	1,214	1,094	802	29.31	53.69	2,349	17,639	305	76,093
Week of 2026/03/02	35 values	6 values	6 values	1,266	1,141	845	36.52	62.48	2,250	17,000	256	70,894
Week of 2026/03/09	29 values	6 values	7 values	859	761	539	23	39	1,617	11,190	204	45,731
2026/03/31	google	organic	Organic Search	107	89	58	0.3364	0.6636	179	166	26	4,727
2026/03/31	(direct)	(none)	Direct	54	52	45	0.6296	0.3704	98	73.94	8	1,425
2026/03/31	bing	organic	Organic Search	9	8	4	0.2222	0.7778	15	276	4	325
2026/03/31	yahoo	organic	Organic Search	6	3	2	0.6667	0.3333	5	7	0	29
2026/03/31	link.edgepilot.com	referral	Referral	4	3	0	0.7500	0.2500	5	9.23	0	24
2026/03/31	(not set)	(not set)	Unassigned	3	3	1	0.6667	0.3333	3	9.52	0	19
2026/03/31	m.facebook.com	referral	Organic Social	2	2	2	1	0	2	0	0	0
2026/03/31	duckduckgo	organic	Organic Search	1	1	0	0	1	6	1,132	2	210
2026/03/31	fb	paid	Paid Social	1	1	1	1	0	1	0	0	0
2026/03/31	mail.google.com	referral	Referral	1	1	0	0	1	8	1,759	1	117

Ga4 Sources Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	122	1,892	1,658	1,193	3,425	585	0.4818	0.5182	199	794
2026-03	385	5,438	4,854	3,562	10,239	1,324	0.4057	0.5943	192	801
2026-02	359	5,934	5,247	3,835	10,890	1,355	0.4003	0.5997	199	883
2026-01	282	4,492	3,978	2,896	8,195	999	0.3747	0.6253	205	833

Last 30 days: 321 daily rows. 30-90 days: 9 weekly summaries (814 rows condensed). 90+ days: 1 monthly summaries (13 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Jan 2026	13 values	4 values	5 values	218	196	143	5.86	7.14	419	2,517	46	12,538
Week of 2026/01/12	33 values	5 values	6 values	1,760	1,551	1,155	35.67	67.33	3,332	19,200	404	90,129
Week of 2026/01/19	34 values	5 values	6 values	1,358	1,226	880	35.97	59.03	2,431	21,111	313	74,338
Week of 2026/01/26	34 values	5 values	7 values	1,628	1,428	1,043	39.26	61.74	2,764	17,107	334	76,956
Week of 2026/02/02	38 values	6 values	7 values	1,509	1,345	961	43.08	56.92	2,725	24,495	362	81,254
Week of 2026/02/09	30 values	5 values	6 values	1,617	1,404	1,022	38.84	47.16	2,798	14,928	321	79,543
Week of 2026/02/16	29 values	5 values	6 values	1,434	1,266	941	30.5	54.5	2,833	16,907	339	81,562
Week of 2026/02/23	30 values	6 values	6 values	1,214	1,094	802	29.31	53.69	2,349	17,639	305	76,093
Week of 2026/03/02	35 values	6 values	6 values	1,266	1,141	845	36.52	62.48	2,250	17,000	256	70,894
Week of 2026/03/09	29 values	6 values	7 values	859	761	539	23	39	1,617	11,190	204	45,731
2026/03/31	google	organic	Organic Search	107	89	58	0.3364	0.6636	179	166	26	4,727
2026/03/31	(direct)	(none)	Direct	54	52	45	0.6296	0.3704	98	73.94	8	1,425
2026/03/31	bing	organic	Organic Search	9	8	4	0.2222	0.7778	15	276	4	325
2026/03/31	yahoo	organic	Organic Search	6	3	2	0.6667	0.3333	5	7	0	29
2026/03/31	link.edgepilot.com	referral	Referral	4	3	0	0.7500	0.2500	5	9.23	0	24
2026/03/31	(not set)	(not set)	Unassigned	3	3	1	0.6667	0.3333	3	9.52	0	19
2026/03/31	m.facebook.com	referral	Organic Social	2	2	2	1	0	2	0	0	0
2026/03/31	duckduckgo	organic	Organic Search	1	1	0	0	1	6	1,132	2	210
2026/03/31	fb	paid	Paid Social	1	1	1	1	0	1	0	0	0
2026/03/31	mail.google.com	referral	Referral	1	1	0	0	1	8	1,759	1	117

Ga4 Technology

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Active Users	Sessions	New Users	Page Views	Avg Bounce Rate	Avg Engagement Rate
2026-04	154	1,542	1,892	1,193	3,425	0.4148	0.5852
2026-03	456	4,539	5,449	3,562	10,239	0.3622	0.6378
2026-02	411	4,866	5,939	3,835	10,890	0.3996	0.6004
2026-01	314	3,704	4,504	2,896	8,195	0.3762	0.6238

Showing 10 most recent rows. Full 1,335 rows available in JSON warehouse.

Date	Device	Browser	OS	Active Users	Sessions	New Users	Bounce Rate	Engagement Rate	Page Views
2026/04/01	mobile	Chrome	Android	20	24	12	0.2083	0.7917	62
2026/04/01	desktop	Chrome	Macintosh	11	11	8	0.4545	0.5455	19
2026/04/01	desktop	Chrome	Linux	9	9	8	0	1	23
2026/04/01	desktop	Edge	Windows	8	10	5	0.3000	0.7000	18
2026/04/01	desktop	Safari	Macintosh	8	13	4	0.3846	0.6154	26
2026/04/01	mobile	Chrome	iOS	4	4	3	0.2500	0.7500	7
2026/04/01	desktop	Firefox	Linux	1	1	1	0	1	14
2026/04/01	desktop	Firefox	Macintosh	1	1	1	0	1	1
2026/04/01	desktop	Firefox	Windows	1	1	1	0	1	2
2026/04/01	mobile	Android Webview	Android	1	3	1	0.3333	0.6667	4

Ga4 Traffic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:28-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Views/Session	Engaged Sessions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	119	1,892	1,654	1,193	3,425	221	1,070	0.4889	0.5111	175	814
2026-03	356	5,438	4,839	3,562	10,239	688	3,129	0.3939	0.6061	193	867
2026-02	370	5,934	5,216	3,835	10,890	673	3,142	0.3890	0.6110	208	857
2026-01	281	4,492	3,964	2,896	8,195	523	2,579	0.3660	0.6340	181	836

Last 30 days: 304 daily rows. 30-90 days: 9 weekly summaries (810 rows condensed). 90+ days: 1 monthly summaries (12 rows condensed).

Date	Source	Medium	Sessions	Users	New Users	Page Views	Views/Session	Bounce Rate	Engagement Rate	Engaged Sessions	Avg Session Duration	Engagement Duration
Jan 2026	11 values	4 values	218	195	143	419	16.98	5.24	6.76	119	1,359	12,538
Week of 2026/01/12	28 values	4 values	1,760	1,544	1,155	3,332	192	35.76	63.24	1,034	18,244	90,129
Week of 2026/01/19	34 values	5 values	1,358	1,223	880	2,431	180	36.2	63.8	798	19,176	74,338
Week of 2026/01/26	36 values	6 values	1,628	1,422	1,043	2,764	177	39.16	61.84	857	14,181	76,956
Week of 2026/02/02	36 values	6 values	1,509	1,332	961	2,725	182	40.16	63.84	823	27,245	81,254
Week of 2026/02/09	32 values	5 values	1,617	1,398	1,022	2,798	156	42.91	51.09	807	17,735	79,543
Week of 2026/02/16	29 values	5 values	1,434	1,260	941	2,833	159	28.79	55.21	772	16,608	81,562
Week of 2026/02/23	30 values	6 values	1,214	1,090	802	2,349	180	26.63	52.37	688	18,607	76,093
Week of 2026/03/02	34 values	6 values	1,266	1,136	845	2,250	170	33.37	57.63	678	16,364	70,894
Week of 2026/03/09	28 values	6 values	859	759	539	1,617	103	22.79	35.21	491	12,303	45,731
2026/03/31	google	organic	99	83	58	174	1.76	0.3131	0.6869	68	196	4,762
2026/03/31	(direct)	(none)	68	61	45	116	1.71	0.6471	0.3529	24	60.77	1,509
2026/03/31	bing	organic	9	8	4	15	1.67	0.2222	0.7778	7	276	325
2026/03/31	yahoo	organic	6	3	2	5	0.8333	0.6667	0.3333	2	7	29
2026/03/31	m.facebook.com	referral	2	2	2	2	1	1	0	0	0	0
2026/03/31	(not set)	(not set)	1	1	1	1	1	0	1	1	18.05	10
2026/03/31	duckduckgo	organic	1	1	0	6	6	0	1	1	1,132	210
2026/03/31	fb	paid	1	1	1	1	1	1	0	0	0	0
2026/03/31	vabf.org	referral	1	1	0	2	2	0	1	1	35.81	31
2026/03/30	google	organic	120	93	69	287	2.39	0.2500	0.7500	90	242	9,986

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:24 AM EST. Updated every 2 hours.