TDC Marketing — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:24 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
TDC // Traffic - 02/10 - Content Specialist	ACTIVE	$181.08	14,093	31,597	862	2.73%	$0.21
TDC // Traffic - 11/20//25 - Content & Web Careers	PAUSED	$0.00	0	0	0	0.00%	$0.00
Hantzmon Wiebel // Traffic - 08/22/25 - TDC Client Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
TDC // Traffic - 08/22//25 - New Positions Campaign	PAUSED	$0.00	0	0	0	0.00%	$0.00
TDC // Traffic - 07/2/2025 - TDC Modeling Campaign	PAUSED	$0.00	0	0	0	0.00%	$0.00
TDC // Awareness - 04/10/2025 - TDC Modeling Campaign	PAUSED	$0.00	0	0	0	0.00%	$0.00
MoneyWise // TDC Marketing	PAUSED	$0.00	0	0	0	0.00%	$0.00
TDC - Photo Request Traffic	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$181.08	14,093	31,597	862	2.73%	$0.21

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (110 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 110 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

1 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

1 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:09-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Period Start	Period End
14,093	31,597	862	599	181	TDC // Traffic - 02/10 - Content Specialist	120241040821020392	LINK_CLICKS	ACTIVE	AUCTION	0.0273	0.2101	5.73	568	Link clicks	568	21	706	708	4	2	2.24	12.85	0.0425	0.3023	109	55	37	30	22	577		2026-02-10	2026-01-12	2026-04-12
0	0	0	0	0	TDC // Traffic - 11/20//25 - Content & Web Careers	120237208750000392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-11-21	2026-01-12	2026-04-12
0	0	0	0	0	Hantzmon Wiebel // Traffic - 08/22/25 - TDC Client Story	120232233710820392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						5	2025-08-22	2026-01-12	2026-04-12
0	0	0	0	0	TDC // Traffic - 08/22//25 - New Positions Campaign	120232230584480392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-08-22	2026-01-12	2026-04-12
0	0	0	0	0	TDC // Traffic - 07/2/2025 - TDC Modeling Campaign	120229065467300392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-07-02	2026-01-12	2026-04-12
0	0	0	0	0	TDC // Awareness - 04/10/2025 - TDC Modeling Campaign	120222768854350392	OUTCOME_AWARENESS	PAUSED	AUCTION																							2025-04-10	2026-01-12	2026-04-12
0	0	0	0	0	MoneyWise // TDC Marketing	23858789609300391	LINK_CLICKS	PAUSED	AUCTION																							2023-08-30	2026-01-12	2026-04-12
0	0	0	0	0	TDC - Photo Request Traffic	23845337503340391	LINK_CLICKS	PAUSED	AUCTION																						1	2020-07-28	2026-01-12	2026-04-12

Daily

2026-02-10 to 2026-04-12. Fetched 2026-04-12 06:06:09-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	TDC // Traffic - 02/10 - Content Specialist	12	5,698	5,304	147	139	32.71	119
2026-03	TDC // Traffic - 02/10 - Content Specialist	31	16,275	15,138	382	354	93.34	251
2026-02	TDC // Traffic - 02/10 - Content Specialist	19	9,624	8,766	333	289	55.03	198
Last 90 Days		62	31,597	29,208	862	782	181	568

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-02-10	192	210	18	14	1.68	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-10	TDC // Traffic - 02/10 - Content Specialist	0.0857	0.0933	8	13	2026-02-10	2026-02-10	2026-04-12T10:06:09.426Z
2026-02-11	401	442	18	15	2.34	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-11	TDC // Traffic - 02/10 - Content Specialist	0.0407	0.1300	5.29	11	2026-02-11	2026-02-11	2026-04-12T10:06:09.426Z
2026-02-12	390	444	21	20	3.03	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-12	TDC // Traffic - 02/10 - Content Specialist	0.0473	0.1443	6.82	12	2026-02-12	2026-02-12	2026-04-12T10:06:09.426Z
2026-02-13	433	470	11	10	3.01	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-13	TDC // Traffic - 02/10 - Content Specialist	0.0234	0.2736	6.4	8	2026-02-13	2026-02-13	2026-04-12T10:06:09.426Z
2026-02-14	497	563	21	21	3.06	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-14	TDC // Traffic - 02/10 - Content Specialist	0.0373	0.1457	5.44	17	2026-02-14	2026-02-14	2026-04-12T10:06:09.426Z
2026-02-15	569	636	20	19	3.56	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-15	TDC // Traffic - 02/10 - Content Specialist	0.0314	0.1780	5.6	14	2026-02-15	2026-02-15	2026-04-12T10:06:09.426Z
2026-02-16	500	552	23	19	2.98	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-16	TDC // Traffic - 02/10 - Content Specialist	0.0417	0.1296	5.4	12	2026-02-16	2026-02-16	2026-04-12T10:06:09.426Z
2026-02-17	489	546	15	13	3.12	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-17	TDC // Traffic - 02/10 - Content Specialist	0.0275	0.2080	5.71	8	2026-02-17	2026-02-17	2026-04-12T10:06:09.426Z
2026-02-18	479	514	20	18	3.05	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-18	TDC // Traffic - 02/10 - Content Specialist	0.0389	0.1525	5.93	9	2026-02-18	2026-02-18	2026-04-12T10:06:09.426Z
2026-02-19	468	517	23	15	2.75	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-19	TDC // Traffic - 02/10 - Content Specialist	0.0445	0.1196	5.32	12	2026-02-19	2026-02-19	2026-04-12T10:06:09.426Z
2026-02-20	434	477	23	19	2.98	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-20	TDC // Traffic - 02/10 - Content Specialist	0.0482	0.1296	6.25	15	2026-02-20	2026-02-20	2026-04-12T10:06:09.426Z
2026-02-21	408	440	7	7	2.5	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-21	TDC // Traffic - 02/10 - Content Specialist	0.0159	0.3571	5.68	5	2026-02-21	2026-02-21	2026-04-12T10:06:09.426Z
2026-02-22	597	647	21	18	3.47	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-22	TDC // Traffic - 02/10 - Content Specialist	0.0325	0.1652	5.36	14	2026-02-22	2026-02-22	2026-04-12T10:06:09.426Z
2026-02-23	612	674	14	13	3.25	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-23	TDC // Traffic - 02/10 - Content Specialist	0.0208	0.2321	4.82	10	2026-02-23	2026-02-23	2026-04-12T10:06:09.426Z
2026-02-24	436	488	14	12	2.66	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-24	TDC // Traffic - 02/10 - Content Specialist	0.0287	0.1900	5.45	7	2026-02-24	2026-02-24	2026-04-12T10:06:09.426Z
2026-02-25	484	537	20	16	2.99	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-25	TDC // Traffic - 02/10 - Content Specialist	0.0372	0.1495	5.57	10	2026-02-25	2026-02-25	2026-04-12T10:06:09.426Z
2026-02-26	466	494	20	18	2.92	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-26	TDC // Traffic - 02/10 - Content Specialist	0.0405	0.1460	5.91	9	2026-02-26	2026-02-26	2026-04-12T10:06:09.426Z
2026-02-27	441	473	12	10	3.03	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-27	TDC // Traffic - 02/10 - Content Specialist	0.0254	0.2525	6.41	4	2026-02-27	2026-02-27	2026-04-12T10:06:09.426Z
2026-02-28	470	500	12	12	2.65	TDC // Traffic - 02/10 - Content Specialist \| 2026-02-28	TDC // Traffic - 02/10 - Content Specialist	0.0240	0.2208	5.3	8	2026-02-28	2026-02-28	2026-04-12T10:06:09.426Z
2026-03-01	707	772	18	18	3.56	TDC // Traffic - 02/10 - Content Specialist \| 2026-03-01	TDC // Traffic - 02/10 - Content Specialist	0.0233	0.1978	4.61	11	2026-03-01	2026-03-01	2026-04-12T10:06:09.426Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:09-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
1,963	4,911	124	28.51	TDC // Traffic - 02/10 - Content Specialist \| 18-24 female	TDC // Traffic - 02/10 - Content Specialist	18-24	female	0.0252	0.2299	5.81	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
3,379	9,704	235	53.08	TDC // Traffic - 02/10 - Content Specialist \| 18-24 male	TDC // Traffic - 02/10 - Content Specialist	18-24	male	0.0242	0.2259	5.47	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
86	237	4	1.28	TDC // Traffic - 02/10 - Content Specialist \| 18-24 unknown	TDC // Traffic - 02/10 - Content Specialist	18-24	unknown	0.0169	0.3200	5.4	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
1,243	3,028	109	20.1	TDC // Traffic - 02/10 - Content Specialist \| 25-34 female	TDC // Traffic - 02/10 - Content Specialist	25-34	female	0.0360	0.1844	6.64	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
2,021	4,704	124	28.85	TDC // Traffic - 02/10 - Content Specialist \| 25-34 male	TDC // Traffic - 02/10 - Content Specialist	25-34	male	0.0264	0.2327	6.13	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:09-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
429	880	36	6.08	TDC // Traffic - 02/10 - Content Specialist \| android_smartphone	TDC // Traffic - 02/10 - Content Specialist	android_smartphone	0.0409	0.1689	6.91	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
6	15	0	0.0600	TDC // Traffic - 02/10 - Content Specialist \| android_tablet	TDC // Traffic - 02/10 - Content Specialist	android_tablet	0		4	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
9	11	0	0.0900	TDC // Traffic - 02/10 - Content Specialist \| desktop	TDC // Traffic - 02/10 - Content Specialist	desktop	0		8.18	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
35	59	0	0.3500	TDC // Traffic - 02/10 - Content Specialist \| ipad	TDC // Traffic - 02/10 - Content Specialist	ipad	0		5.93	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
13,561	30,632	826	175	TDC // Traffic - 02/10 - Content Specialist \| iphone	TDC // Traffic - 02/10 - Content Specialist	iphone	0.0270	0.2113	5.7	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:09-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
14,093	31,597	862	181	TDC // Traffic - 02/10 - Content Specialist \| US	TDC // Traffic - 02/10 - Content Specialist	US	0.0273	0.2101	5.73	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:09-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
10	31	0	0.0300	TDC // Traffic - 02/10 - Content Specialist \| audience_network an_classic	TDC // Traffic - 02/10 - Content Specialist	audience_network	an_classic	0		0.9676	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
38	44	2	0.5699	TDC // Traffic - 02/10 - Content Specialist \| facebook facebook_notification	TDC // Traffic - 02/10 - Content Specialist	facebook	facebook_notification	0.0455	0.2850	12.95	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
500	953	25	7.34	TDC // Traffic - 02/10 - Content Specialist \| facebook facebook_reels	TDC // Traffic - 02/10 - Content Specialist	facebook	facebook_reels	0.0262	0.2936	7.7	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
3,607	3,946	40	11.65	TDC // Traffic - 02/10 - Content Specialist \| facebook facebook_reels_overlay	TDC // Traffic - 02/10 - Content Specialist	facebook	facebook_reels_overlay	0.0101	0.2912	2.95	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z
14	20	3	0.2100	TDC // Traffic - 02/10 - Content Specialist \| facebook facebook_stories	TDC // Traffic - 02/10 - Content Specialist	facebook	facebook_stories	0.1500	0.0700	10.5	2026-01-12	2026-04-12	2026-04-12T10:06:09.426Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:24 AM EST. Updated every 2 hours.