Southern Thermal Solutions — Google Analytics 4

← All Brands | Updated 4/12/2026, 8:34:24 AM EST

DATA ON THIS PAGE: Google Analytics 4 (10,335 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Google Analytics 4 — Interpretation Rules

Engagement Time vs Session Duration: This data contains two time metrics. "Engagement Duration" (userEngagementDuration) is the correct metric for reporting website engagement time. It measures only active, foregrounded time. "Avg Session Duration" (averageSessionDuration) includes idle/background tab time and will be 2–3× higher — do NOT use it for engagement reporting. When asked about "time on site" or "engagement time," always use Engagement Duration.
Which report to use: For site-level totals (sessions, engagement time, bounce rate), use GA4 Traffic — filter to aggregate rows where Source and Medium are blank. For traffic by source/channel, use GA4 Sources Daily — every row is safe to sum. For page-level analysis, use GA4 Landing Pages or GA4 Pages. Do NOT use GA4 Demographics or GA4 Technology for session-level totals — their session counts differ due to dimension granularity.
Engagement Rate: Percentage of sessions that were "engaged" (lasted >10 seconds, had a conversion, or had 2+ page views). This is reliable and matches the GA4 dashboard.
Two row types per day in Traffic reports: Rows where Source and Medium are blank are daily aggregate totals. Rows where Source and Medium are populated are per-source subtotals. Never sum all rows — you will double-count. To get total sessions for a date range, sum only the aggregate (blank source/medium) rows, OR use the Sources Daily report where every row is a unique source-day combination and summing is safe.
Bounce Rate: In GA4, Bounce Rate = 1 − Engagement Rate. A "bounce" is a non-engaged session (<10s, no conversion, single page view).

Google Analytics 4

— 9 reports, 10,335 records | Data: 2026-01-12 → 2026-04-12

Ga4 Conversions

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026-04	94	0	3,253	4,090	0	0	0	0
2026-03	237	0	9,185	11,603	0	0	0	0
2026-02	217	0	7,929	9,915	0	0	0	0
2026-01	150	0	5,303	6,876	0	0	0	0

Showing 10 most recent rows. Full 698 rows available in JSON warehouse.

Date	Event Name	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026/04/02	video_progress	0	12	23	0	0	0	0
2026/04/02	video_start	0	32	44	0	0	0	0
2026/04/01	first_visit	0	93	93	0	0	0	0
2026/04/01	form_start	0	1	1	0	0	0	0
2026/04/01	page_view	0	95	113	0	0	0	0
2026/04/01	scroll	0	5	8	0	0	0	0
2026/04/01	session_start	0	95	97	0	0	0	0
2026/04/01	user_engagement	0	17	21	0	0	0	0
2026/04/01	video_progress	0	10	14	0	0	0	0
2026/04/01	video_start	0	19	22	0	0	0	0

Ga4 Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Active Users	Sessions	New Users	Page Views	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	645	882	939	833	1,219	0.3171	95.53	23.43
2026-03	1691	2,466	2,616	2,358	3,304	0.3198	54.13	23.57
2026-02	1446	2,022	2,161	1,907	2,967	0.3495	65.47	15.96
2026-01	991	1,324	1,427	1,262	1,910	0.3437	85.92	11.96

Showing 10 most recent rows. Full 4,773 rows available in JSON warehouse.

Date	Country	City	Active Users	Sessions	New Users	Engagement Rate	Page Views	Avg Session Duration	Engagement Duration
2026/04/01	United States	Springtown	1	1	1	0	1	0	0
2026/04/01	United States	Sturgeon Bay	1	1	1	0	1	0	0
2026/04/01	United States	Town 'n' Country	1	1	1	0	1	0	0
2026/04/01	United States	Trenton	1	1	1	1	1	26.36	25
2026/04/01	United States	Vincennes	1	1	1	0	1	0	0
2026/04/01	United States	White House	1	1	1	0	1	0	0
2026/04/01	United States	Winston-Salem	1	1	1	0	1	0	0
2026/04/01	United States	Wolcott	1	1	1	0	1	0	0
2026/04/01	United States	Woodbridge Township	1	1	1	0	1	0	0
2026/04/01	United States	Nashville	0	1	0	0	1	0	0

Ga4 Events

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Event Count	Users	Events/User	Event Value
2026-04	94	4,090	3,253	138	0
2026-03	237	11,603	9,185	471	0
2026-02	217	9,915	7,929	315	0
2026-01	150	6,876	5,303	255	0

Showing 10 most recent rows. Full 698 rows available in JSON warehouse.

Date	Event Name	Event Count	Users	Events/User	Event Value
2026/04/02	video_progress	23	12	1.92	0
2026/04/02	click	2	2	1	0
2026/04/01	page_view	113	95	1.2	0
2026/04/01	session_start	97	95	1.03	0
2026/04/01	first_visit	93	93	1	0
2026/04/01	video_start	22	19	1.16	0
2026/04/01	user_engagement	21	17	1.24	0
2026/04/01	video_progress	14	10	1.4	0
2026/04/01	scroll	8	5	1.6	0
2026/04/01	form_start	1	1	1	0

Ga4 Landing Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	80	918	893	833	1,219	0	0.6420	0.3580	174	189
2026-03	190	2,563	2,470	2,358	3,304	0	0.6915	0.3085	61.44	210
2026-02	198	2,125	2,083	1,907	2,967	0	0.6701	0.3299	109	117
2026-01	149	1,418	1,379	1,262	1,910	0	0.6928	0.3072	153	79.56

Showing 10 most recent rows. Full 617 rows available in JSON warehouse.

Date	Landing Page	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Avg Session Duration	Page Views	Conversions	Engagement Duration
2026/04/03	/contact	1	1	0	0	1	1,658	1	0	16
2026/04/02	/projects/built-for-compliance-engineered-for-longevity	69	69	69	0.9420	0.0580	18.46	71	0	15
2026/04/02	/	49	48	48	0.6122	0.3878	33.44	84	0	690
2026/04/02	/contact	4	3	3	0.7500	0.2500	11.9	4	0	24
2026/04/02	(not set)	2	2	0	0.5000	0.5000	5.73	0	0	5
2026/04/02	/cold-storage	1	1	1	1	0	4.04	1	0	0
2026/04/01	/projects/built-for-compliance-engineered-for-longevity	56	55	54	0.8750	0.1250	57.54	65	0	64
2026/04/01	/	39	38	37	0.6667	0.3333	21.6	44	0	371
2026/04/01	/built-for-compliance-engineered-for-longevity	1	1	1	1	0	0.6993	1	0	0
2026/04/01	/projects	1	1	1	0	1	523	3	0	489

Ga4 Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Page Views	Active Users	Scrolled Users	Avg Engagement Rate	Avg Engagement Duration	Avg Bounce Rate
2026-04	124	1,219	997	150	0.6430	122	0.3570
2026-03	313	3,304	2,720	427	0.6548	127	0.3452
2026-02	303	2,967	2,373	496	0.6856	76.17	0.3144
2026-01	234	1,910	1,531	310	0.6259	50.66	0.3741

Showing 10 most recent rows. Full 974 rows available in JSON warehouse.

Date	Page Path	Page Title	Page Views	Active Users	Engagement Rate	Engagement Duration	Bounce Rate	Scrolled Users
2026/04/02	/cart	Southern Thermal Solutions	1	1	1	0	0	0
2026/04/02	/our-story	OUR STORY — Southern Thermal Solutions	1	1	1	0	0	0
2026/04/02	/projects/category/Cold+Storage	Cold Storage — PROJECTS — Southern Thermal Solutions	1	1	1	3	0	1
2026/04/01	/projects/built-for-compliance-engineered-for-longevity	Built For Compliance. Engineered For Longevity. — Southern Thermal Solutions	63	55	0.1250	34	0.8750	0
2026/04/01	/	Southern Thermal Solutions	43	38	0.3500	332	0.6500	3
2026/04/01	/careers	CAREERS — Southern Thermal Solutions	2	2	1	106	0	2
2026/04/01	/contact	CONTACT — Southern Thermal Solutions	2	2	1	0	0	0
2026/04/01	/built-for-compliance-engineered-for-longevity	404 Error \| Learn More and Get Started — Southern Thermal Solutions	1	1	0	0	1	1
2026/04/01	/meet-our-team	MEET OUR TEAM — Southern Thermal Solutions	1	1	1	446	0	1
2026/04/01	/projects	PROJECTS — Southern Thermal Solutions	1	1	1	6	0	1

Ga4 Sources

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	72	918	873	833	1,219	0	0.5774	0.4226	178	210
2026-03	171	2,563	2,447	2,358	3,304	0	0.6531	0.3469	114	233
2026-02	148	2,124	2,043	1,907	2,967	0	0.5083	0.4917	108	156
2026-01	98	1,418	1,353	1,262	1,910	0	0.5485	0.4515	196	121

Last 30 days: 178 daily rows. 30-90 days: 9 weekly summaries (306 rows condensed). 90+ days: 1 monthly summaries (5 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Jan 2026	4 values	4 values	5 values	23	21	18	2.55	2.45	29	140	0	182
Week of 2026/01/12	12 values	5 values	7 values	392	369	340	19.92	18.08	542	4,943	0	4,064
Week of 2026/01/19	11 values	6 values	7 values	613	586	551	16.31	14.69	838	11,047	0	5,185
Week of 2026/01/26	11 values	6 values	7 values	439	423	395	18.89	13.11	560	4,578	0	2,996
Week of 2026/02/02	8 values	6 values	6 values	538	526	494	13.23	20.77	704	4,927	0	6,836
Week of 2026/02/09	14 values	6 values	7 values	426	403	361	22.07	15.93	618	4,498	0	5,978
Week of 2026/02/16	20 values	4 values	5 values	725	695	658	25.53	22.47	1,046	3,279	0	5,944
Week of 2026/02/23	10 values	5 values	6 values	613	587	559	15.32	12.68	851	2,994	0	5,483
Week of 2026/03/02	10 values	4 values	5 values	472	457	441	21.09	10.91	634	3,010	0	5,371
Week of 2026/03/09	13 values	5 values	7 values	432	417	403	17.26	7.74	568	2,123	0	3,627
2026/03/31	(direct)	(none)	Direct	79	79	79	0.9114	0.0886	84	73.39	0	370
2026/03/31	google	cpc	Paid Search	33	30	30	0.7576	0.2424	38	18.87	0	38
2026/03/31	google	organic	Organic Search	3	3	2	0.3333	0.6667	7	67.53	0	193
2026/03/31	tpc.googlesyndication.com	referral	Referral	2	2	2	1	0	2	0	0	0
2026/03/31	(data not available)	(data not available)	Cross-network	1	1	1	1	0	1	0	0	0
2026/03/31	imasdk.googleapis.com	referral	Referral	1	1	1	1	0	1	0	0	0
2026/03/30	(direct)	(none)	Direct	54	54	53	0.8889	0.1111	58	10.48	0	108
2026/03/30	google	cpc	Paid Search	36	33	31	0.8056	0.1944	38	391	0	13,560
2026/03/30	google	organic	Organic Search	7	6	6	0	1	24	407	0	754
2026/03/30	tpc.googlesyndication.com	referral	Referral	2	2	2	1	0	2	0	0	0

Ga4 Sources Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	72	918	873	833	1,219	0	0.5774	0.4226	178	210
2026-03	171	2,563	2,447	2,358	3,304	0	0.6531	0.3469	114	233
2026-02	148	2,124	2,043	1,907	2,967	0	0.5083	0.4917	108	156
2026-01	98	1,418	1,353	1,262	1,910	0	0.5485	0.4515	196	121

Last 30 days: 178 daily rows. 30-90 days: 9 weekly summaries (306 rows condensed). 90+ days: 1 monthly summaries (5 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Jan 2026	4 values	4 values	5 values	23	21	18	2.55	2.45	29	140	0	182
Week of 2026/01/12	12 values	5 values	7 values	392	369	340	19.92	18.08	542	4,943	0	4,064
Week of 2026/01/19	11 values	6 values	7 values	613	586	551	16.31	14.69	838	11,047	0	5,185
Week of 2026/01/26	11 values	6 values	7 values	439	423	395	18.89	13.11	560	4,578	0	2,996
Week of 2026/02/02	8 values	6 values	6 values	538	526	494	13.23	20.77	704	4,927	0	6,836
Week of 2026/02/09	14 values	6 values	7 values	426	403	361	22.07	15.93	618	4,498	0	5,978
Week of 2026/02/16	20 values	4 values	5 values	725	695	658	25.53	22.47	1,046	3,279	0	5,944
Week of 2026/02/23	10 values	5 values	6 values	613	587	559	15.32	12.68	851	2,994	0	5,483
Week of 2026/03/02	10 values	4 values	5 values	472	457	441	21.09	10.91	634	3,010	0	5,371
Week of 2026/03/09	13 values	5 values	7 values	432	417	403	17.26	7.74	568	2,123	0	3,627
2026/03/31	(direct)	(none)	Direct	79	79	79	0.9114	0.0886	84	73.39	0	370
2026/03/31	google	cpc	Paid Search	33	30	30	0.7576	0.2424	38	18.87	0	38
2026/03/31	google	organic	Organic Search	3	3	2	0.3333	0.6667	7	67.53	0	193
2026/03/31	tpc.googlesyndication.com	referral	Referral	2	2	2	1	0	2	0	0	0
2026/03/31	(data not available)	(data not available)	Cross-network	1	1	1	1	0	1	0	0	0
2026/03/31	imasdk.googleapis.com	referral	Referral	1	1	1	1	0	1	0	0	0
2026/03/30	(direct)	(none)	Direct	54	54	53	0.8889	0.1111	58	10.48	0	108
2026/03/30	google	cpc	Paid Search	36	33	31	0.8056	0.1944	38	391	0	13,560
2026/03/30	google	organic	Organic Search	7	6	6	0	1	24	407	0	754
2026/03/30	tpc.googlesyndication.com	referral	Referral	2	2	2	1	0	2	0	0	0

Ga4 Technology

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Active Users	Sessions	New Users	Page Views	Avg Bounce Rate	Avg Engagement Rate
2026-04	150	851	918	833	1,219	0.7058	0.2942
2026-03	423	2,400	2,563	2,358	3,304	0.7172	0.2828
2026-02	338	1,977	2,132	1,907	2,967	0.6225	0.3775
2026-01	230	1,308	1,420	1,262	1,910	0.6192	0.3808

Showing 10 most recent rows. Full 1,141 rows available in JSON warehouse.

Date	Device	Browser	OS	Active Users	Sessions	New Users	Bounce Rate	Engagement Rate	Page Views
2026/04/01	mobile	Safari (in-app)	iOS	8	8	7	0.6250	0.3750	12
2026/04/01	mobile	Chrome	iOS	3	4	3	1	0	4
2026/04/01	desktop	Chrome	Windows	2	2	2	0.5000	0.5000	3
2026/04/01	tablet	Android Webview	Android	2	2	2	1	0	2
2026/04/01	desktop	Chrome	Macintosh	1	1	1	0	1	1
2026/04/01	desktop	Edge	Windows	1	1	1	0	1	1
2026/04/01	mobile	Samsung Internet	Android	1	1	1	1	0	1
2026/04/01	tablet	Chrome	Android	1	1	1	0	1	2
2026/04/01	tablet	Chrome	iOS	1	1	1	1	0	1
2026/04/01	tablet	Safari	iOS	1	1	1	1	0	1

Ga4 Traffic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:47-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Views/Session	Engaged Sessions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	65	918	868	833	1,219	93.73	272	0.5806	0.4194	104	233
2026-03	160	2,563	2,440	2,358	3,304	224	790	0.6833	0.3167	85.5	249
2026-02	141	2,124	2,039	1,907	2,967	236	719	0.4908	0.5092	106	164
2026-01	90	1,418	1,353	1,262	1,910	136	470	0.5719	0.4281	108	132

Last 30 days: 164 daily rows. 30-90 days: 9 weekly summaries (288 rows condensed). 90+ days: 1 monthly summaries (4 rows condensed).

Date	Source	Medium	Sessions	Users	New Users	Page Views	Views/Session	Bounce Rate	Engagement Rate	Engaged Sessions	Avg Session Duration	Engagement Duration
Jan 2026	3 values	4 values	23	21	18	29	4.83	2.49	1.51	11	128	182
Week of 2026/01/12	11 values	5 values	392	369	340	542	54.62	19.24	15.76	142	3,894	4,064
Week of 2026/01/19	9 values	5 values	613	586	551	838	39.18	15.31	12.69	215	2,741	5,185
Week of 2026/01/26	10 values	5 values	439	423	395	560	46.98	18.35	12.65	118	4,408	2,996
Week of 2026/02/02	7 values	5 values	538	525	494	704	56.54	11.86	21.14	224	4,319	6,836
Week of 2026/02/09	13 values	5 values	426	403	361	618	66.41	20.6	16.4	137	4,531	5,978
Week of 2026/02/16	18 values	4 values	725	692	658	1,046	73.33	22.29	19.71	198	2,431	5,944
Week of 2026/02/23	11 values	5 values	613	587	559	851	45.3	15.39	13.61	211	3,364	5,483
Week of 2026/03/02	10 values	4 values	472	457	441	634	45.43	20.98	11.02	149	3,021	5,371
Week of 2026/03/09	11 values	4 values	432	415	403	568	29.12	15.57	5.43	147	1,447	3,627
2026/03/31	(direct)	(none)	79	79	79	84	1.06	0.9114	0.0886	7	73.39	370
2026/03/31	google	cpc	33	30	30	38	1.15	0.7576	0.2424	8	18.87	38
2026/03/31	google	organic	3	3	2	7	2.33	0.3333	0.6667	2	67.53	193
2026/03/31	tpc.googlesyndication.com	referral	2	2	2	2	1	1	0	0	0	0
2026/03/31	(data not available)	(data not available)	1	1	1	1	1	1	0	0	0	0
2026/03/31	imasdk.googleapis.com	referral	1	1	1	1	1	1	0	0	0	0
2026/03/30	(direct)	(none)	54	54	53	58	1.07	0.8889	0.1111	6	10.48	108
2026/03/30	google	cpc	36	33	31	38	1.06	0.8056	0.1944	7	391	13,560
2026/03/30	google	organic	7	6	6	24	3.43	0	1	7	407	754
2026/03/30	tpc.googlesyndication.com	referral	2	2	2	2	1	1	0	0	0	0

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:24 AM EST. Updated every 2 hours.