SAW Habitat for Humanity — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:23 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
SAWH // Traffic - 2/23/25 - Episode 9	PAUSED	$24.82	2,981	4,611	503	10.91%	$0.05
SAWH // Traffic - 1/26/25 - Episode 8	PAUSED	$20.63	2,820	4,205	369	8.78%	$0.06
SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	PAUSED	$2.93	539	621	62	9.98%	$0.05
SAWH // Traffic - 11/21/25 - Housing Crisis	PAUSED	$0.00	0	0	0	0.00%	$0.00
SAWH // Traffic - 10/28/25 - National Mall Short	PAUSED	$0.00	0	0	0	0.00%	$0.00
SAWH // Traffic - 09/19/25 - DC Short	PAUSED	$0.00	0	0	0	0.00%	$0.00
SAWH // Traffic - 08/12/25 - Donor Interview	PAUSED	$0.00	0	0	0	0.00%	$0.00
SAWH // Awareness - 07/14/25 - New Executive Director	PAUSED	$0.00	0	0	0	0.00%	$0.00
SAWH // Traffic - 07/07/25 - Building The Future	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$48.38	6,340	9,437	934	9.90%	$0.05

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (144 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 144 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

3 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

3 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Campaign Stop	Period Start
539	621	62	54	2.93	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	120238444928790392	LINK_CLICKS	PAUSED	AUCTION	0.0998	0.0473	4.72	26	Link clicks	26	5	230	230			1.15	5.44	0.1002	0.0543	198	19	13	10	8	23	1	2025-12-11		2026-01-12
2,820	4,205	369	275	20.63	SAWH // Traffic - 1/26/25 - Episode 8	120240399953090392	LINK_CLICKS	PAUSED	AUCTION	0.0878	0.0559	4.91	119	Link clicks	119	35	1,502	1,503		1	1.49	7.32	0.0975	0.0750	1,338	80	41	27	18	69	1	2026-01-26		2026-01-12
2,981	4,611	503	333	24.82	SAWH // Traffic - 2/23/25 - Episode 9	120241559191500392	LINK_CLICKS	PAUSED	AUCTION	0.1091	0.0493	5.38	162	Link clicks	162	46	1,525	1,525	1		1.55	8.33	0.1117	0.0745	1,297	123	89	70	57	110	1	2026-02-23		2026-01-12
0	0	0	0	0	SAWH // Traffic - 11/21/25 - Housing Crisis	120237217329040392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						1	2025-11-21		2026-01-12
0	0	0	0	0	SAWH // Traffic - 10/28/25 - National Mall Short	120235801436310392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						1	2025-10-28		2026-01-12
0	0	0	0	0	SAWH // Traffic - 09/19/25 - DC Short	120233577959140392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						1	2025-09-26		2026-01-12
0	0	0	0	0	SAWH // Traffic - 08/12/25 - Donor Interview	120231618465840392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						1	2025-08-12		2026-01-12
0	0	0	0	0	SAWH // Awareness - 07/14/25 - New Executive Director	120229846796640392	OUTCOME_AWARENESS	PAUSED	AUCTION																						1	2025-07-14	2025-08-14	2026-01-12
0	0	0	0	0	SAWH // Traffic - 07/07/25 - Building The Future	120229393556980392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						1	2025-07-07		2026-01-12

Daily

2026-01-12 to 2026-03-20. Fetched 2026-04-12 06:02:23-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-03	SAWH // Traffic - 2/23/25 - Episode 9	20	3,649	3,434	387	290	19.67	127
2026-02	SAWH // Traffic - 2/23/25 - Episode 9	6	962	870	116	86	5.15	35
2026-02	SAWH // Traffic - 1/26/25 - Episode 8	19	4,205	3,852	369	290	20.63	119
2026-01	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	4	621	601	62	54	2.93	26
Last 90 Days		49	9,437	8,757	934	720	48.38	307

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	191	200	21	18	0.9700	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 2026-01-12	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	0.1050	0.0462	4.85	9	2026-01-12	2026-01-12	2026-04-12T10:02:23.474Z
2026-01-13	173	180	18	15	0.9100	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 2026-01-13	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	0.1000	0.0506	5.06	9	2026-01-13	2026-01-13	2026-04-12T10:02:23.474Z
2026-01-14	198	202	19	18	0.9500	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 2026-01-14	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	0.0941	0.0500	4.7	7	2026-01-14	2026-01-14	2026-04-12T10:02:23.474Z
2026-01-15	39	39	4	3	0.1000	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 2026-01-15	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	0.1026	0.0250	2.56	1	2026-01-15	2026-01-15	2026-04-12T10:02:23.474Z
2026-02-05	307	358	31	24	1.64	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-05	SAWH // Traffic - 1/26/25 - Episode 8	0.0866	0.0529	4.58	8	2026-02-05	2026-02-05	2026-04-12T10:02:23.474Z
2026-02-06	254	297	18	14	1.63	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-06	SAWH // Traffic - 1/26/25 - Episode 8	0.0606	0.0906	5.49	9	2026-02-06	2026-02-06	2026-04-12T10:02:23.474Z
2026-02-07	237	260	18	15	1.65	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-07	SAWH // Traffic - 1/26/25 - Episode 8	0.0692	0.0917	6.35	4	2026-02-07	2026-02-07	2026-04-12T10:02:23.474Z
2026-02-08	133	146	17	13	1.25	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-08	SAWH // Traffic - 1/26/25 - Episode 8	0.1164	0.0735	8.56	7	2026-02-08	2026-02-08	2026-04-12T10:02:23.474Z
2026-02-09	112	119	12	7	0.7600	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-09	SAWH // Traffic - 1/26/25 - Episode 8	0.1008	0.0633	6.39	4	2026-02-09	2026-02-09	2026-04-12T10:02:23.474Z
2026-02-10	346	359	14	13	1.18	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-10	SAWH // Traffic - 1/26/25 - Episode 8	0.0390	0.0843	3.29	3	2026-02-10	2026-02-10	2026-04-12T10:02:23.474Z
2026-02-11	133	149	11	9	0.9200	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-11	SAWH // Traffic - 1/26/25 - Episode 8	0.0738	0.0836	6.17	5	2026-02-11	2026-02-11	2026-04-12T10:02:23.474Z
2026-02-12	261	288	25	17	0.9000	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-12	SAWH // Traffic - 1/26/25 - Episode 8	0.0868	0.0360	3.13	11	2026-02-12	2026-02-12	2026-04-12T10:02:23.474Z
2026-02-13	231	244	36	29	1.13	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-13	SAWH // Traffic - 1/26/25 - Episode 8	0.1475	0.0314	4.63	12	2026-02-13	2026-02-13	2026-04-12T10:02:23.474Z
2026-02-14	151	157	14	13	0.7800	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-14	SAWH // Traffic - 1/26/25 - Episode 8	0.0892	0.0557	4.97	1	2026-02-14	2026-02-14	2026-04-12T10:02:23.474Z
2026-02-15	227	256	24	20	1.02	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-15	SAWH // Traffic - 1/26/25 - Episode 8	0.0938	0.0425	3.98	6	2026-02-15	2026-02-15	2026-04-12T10:02:23.474Z
2026-02-16	196	221	28	23	1.14	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-16	SAWH // Traffic - 1/26/25 - Episode 8	0.1267	0.0407	5.16	9	2026-02-16	2026-02-16	2026-04-12T10:02:23.474Z
2026-02-17	227	245	16	14	1.15	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-17	SAWH // Traffic - 1/26/25 - Episode 8	0.0653	0.0719	4.69	9	2026-02-17	2026-02-17	2026-04-12T10:02:23.474Z
2026-02-18	179	199	17	14	1.01	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-18	SAWH // Traffic - 1/26/25 - Episode 8	0.0854	0.0594	5.08	3	2026-02-18	2026-02-18	2026-04-12T10:02:23.474Z
2026-02-19	161	171	24	17	1	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-19	SAWH // Traffic - 1/26/25 - Episode 8	0.1404	0.0417	5.85	6	2026-02-19	2026-02-19	2026-04-12T10:02:23.474Z
2026-02-20	165	175	8	8	0.8400	SAWH // Traffic - 1/26/25 - Episode 8 \| 2026-02-20	SAWH // Traffic - 1/26/25 - Episode 8	0.0457	0.1050	4.8		2026-02-20	2026-02-20	2026-04-12T10:02:23.474Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
1	2	0	0	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 18-24 female	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	18-24	female	0		0	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
1	2	1	0.0100	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 18-24 male	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	18-24	male	0.5000	0.0100	5	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
24	26	3	0.1100	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 25-34 female	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	25-34	female	0.1154	0.0367	4.23	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
22	26	2	0.0200	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 25-34 male	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	25-34	male	0.0769	0.0100	0.7692	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
49	52	7	0.2000	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| 35-44 female	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	35-44	female	0.1346	0.0286	3.85	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
365	413	32	1.67	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| android_smartphone	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	android_smartphone	0.0775	0.0522	4.04	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
2	3	0	0.0100	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| android_tablet	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	android_tablet	0		3.33	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
6	6	1	0.0500	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| ipad	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	ipad	0.1667	0.0500	8.33	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
179	195	29	1.17	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| iphone	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	iphone	0.1487	0.0403	6	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
4	4	0	0.0300	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| other	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	other	0		7.5	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
539	621	62	2.93	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| US	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	US	0.0998	0.0473	4.72	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
2,820	4,205	369	20.63	SAWH // Traffic - 1/26/25 - Episode 8 \| US	SAWH // Traffic - 1/26/25 - Episode 8	US	0.0878	0.0559	4.91	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
2,981	4,611	503	24.82	SAWH // Traffic - 2/23/25 - Episode 9 \| US	SAWH // Traffic - 2/23/25 - Episode 9	US	0.1091	0.0493	5.38	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:23-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
225	245	25	1.66	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| facebook facebook_reels	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	facebook	facebook_reels	0.1020	0.0664	6.78	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
178	193	2	0.1200	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| facebook facebook_reels_overlay	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	facebook	facebook_reels_overlay	0.0104	0.0600	0.6218	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
172	183	35	1.15	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward \| facebook feed	SAWH // Traffic - 12/11/25 - Ep 7 - Moving Forward	facebook	feed	0.1913	0.0329	6.28	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
508	656	63	5.19	SAWH // Traffic - 1/26/25 - Episode 8 \| facebook facebook_reels	SAWH // Traffic - 1/26/25 - Episode 8	facebook	facebook_reels	0.0960	0.0824	7.91	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z
914	1,136	6	0.9100	SAWH // Traffic - 1/26/25 - Episode 8 \| facebook facebook_reels_overlay	SAWH // Traffic - 1/26/25 - Episode 8	facebook	facebook_reels_overlay	0.0053	0.1517	0.8011	2026-01-12	2026-04-12	2026-04-12T10:02:23.474Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:23 AM EST. Updated every 2 hours.