SAW Habitat for Humanity — Mailchimp

← All Brands | Updated 4/12/2026, 8:34:23 AM EST

Key Summary Tables

Mailchimp — Email Campaigns (Last 90 Days)

Campaign	Send Date	Recipients	Delivered	Open Rate	Click Rate
Homeowner Applications Open Now 2/1	2026-02-01	260	248	26.21%	15.73%
Home Owner Program Applications Announcement 1/23	2026-01-24	262	249	26.10%	22.09%

DATA ON THIS PAGE: Mailchimp (3 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Universal Email Rules (All Platforms)

Campaign rows are individual events, not time-series data. Each row represents a single campaign send. Never average, blend, or aggregate campaigns from the same week or month into a summary row. When asked about a specific campaign, find that exact row and report its metrics individually.
Flows/Automations vs Campaigns — always report separately. Campaigns = one-time sends (newsletters, promotions, announcements). Flows/Automations = automated sequences (welcome series, abandoned cart, post-purchase). Never combine campaign and flow metrics into a single total.
Reliable metrics across all platforms (no adjustment needed): Emails Sent / Delivered, Unsubscribes, Bounces (Hard + Soft), Spam Complaints / Abuse Reports, Revenue / Orders / Conversion Value.
Each platform's metrics match what that platform's own dashboard displays. Report them as-is with no caveats. Do not estimate, adjust, or calculate alternative values for any metric.
Do not compare open rates or click rates across platforms. Mailchimp and Klaviyo use different measurement methods. When comparing email performance across brands on different platforms, use only reliable metrics (delivered, unsubscribes, bounces, revenue).

Mailchimp — Interpretation Rules

Monthly Summary tables: Use all columns as labeled — Emails Sent, Total Opens, Unique Opens, Total Clicks, Unique Clicks, Unsubscribes, etc. These are the correct values to report.
Individual Campaign detail rows (if present): Prefer "Clean Open Rate" and "Clean Click Rate" columns over raw "Open Rate" / "Click Rate" columns. Clean columns exclude Apple Mail Privacy Protection (MPP) auto-fetches and bot clicks.
MPP Opens Filtered / Bot Clicks Filtered: Internal QA columns. Do not include in reports.
CTOR: Click-to-Open Rate = Click Rate ÷ Open Rate.
Reliable metrics (no adjustment needed): Emails Sent, Delivered, Unique Opens, Unique Clicks, Unsubscribes, Hard/Soft Bounces, Abuse Reports, Revenue, Forwards.

Mailchimp

— 2 reports, 3 records | Data: 2026-01-12 → 2026-04-12

Campaigns

2026-01-24 to 2026-02-01. Fetched 2026-04-12 06:17:26-04:00

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Unique Clicks	Mpp Opens Filtered	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Open Rate
2026-02-01T14:00:00+00:00	Homeowner Applications Open Now 2/1	Submit Your Application NOW!	260	125	0.2621	45	0.1573	65	39	60	dd1beedbcd	Staunton-Augusta-Waynesboro Habitat for Humanity	regular	0	12	256	81	2026-04-08T15:41:48+00:00	39	2026-04-08T15:42:06+00:00	5	43.26
2026-01-24T21:00:00+00:00	Home Owner Program Applications Announcement 1/23	Upcoming Housing Application Cycle: Staunton Duplex	262	107	0.2610	73	0.2209	65	55	42	6ed2e4c84e	Staunton-Augusta-Waynesboro Habitat for Humanity	regular	2	11	189	115	2026-04-08T15:40:29+00:00	55	2026-04-08T15:41:25+00:00	5	43.26

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:17:26-04:00

Mc Campaigns (2 rows)

Last 30 days: 0 daily rows. 30-90 days: 2 weekly summaries (2 rows condensed).

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Open Rate	Clean Unique Clicks	Clean Click Rate	Mpp Opens Filtered	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Open Rate	Row Count
Week of 2026/01/19	Home Owner Program Applications Announcement 1/23	Upcoming Housing Application Cycle: Staunton Duplex	262	107	0.4300	73	0.2200	65	0.2600	55	0.2200	42	6ed2e4c84e	Staunton-Augusta-Waynesboro Habitat for Humanity	regular	2	11	189	115	2026-04-08T15:40:29+00:00	55	2026-04-08T15:41:25+00:00	5	43.26	1
Week of 2026/01/26	Homeowner Applications Open Now 2/1	Submit Your Application NOW!	260	125	0.5000	45	0.1600	65	0.2600	39	0.1600	60	dd1beedbcd	Staunton-Augusta-Waynesboro Habitat for Humanity	regular	0	12	256	81	2026-04-08T15:41:48+00:00	39	2026-04-08T15:42:06+00:00	5	43.26	1

Mc Audiences (1 rows)

Last 30 days: 0 daily rows. 90+ days: 1 monthly summaries (1 rows condensed).

Name	Open Rate	Click Rate	Date Created	List ID	Member Count	Cleaned Count	Campaign Count	Avg Sub Rate	List Rating	Row Count
Staunton-Augusta-Waynesboro Habitat for Humanity	43.26	15.69	Oct 2025	c37979c7fb	292	2	7	5	2	1

Mc Audience Growth (7 rows)

Growth ID	List ID	Month	Subscribed	Cleaned
c37979c7fb-2026-04	c37979c7fb	2026-04	292	2
c37979c7fb-2026-03	c37979c7fb	2026-03	289	2
c37979c7fb-2026-02	c37979c7fb	2026-02	282	2
c37979c7fb-2026-01	c37979c7fb	2026-01	277	2
c37979c7fb-2025-12	c37979c7fb	2025-12	6	0
c37979c7fb-2025-11	c37979c7fb	2025-11	1	0
c37979c7fb-2025-10	c37979c7fb	2025-10	1	0

Mc Members (294 rows)

Member ID	Email Hash	Email	First Name	Last Name	Status	List ID	List Name	Opt In Date	Last Changed	Source
c37979c7fb-fef253c07e002d3594a257cee4fc6e54	fef253c07e002d3594a257cee4fc6e54	jbader@sawhfh.org	Jill	Bader	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2025-10-09T15:05:37+00:00	2025-10-09T15:05:37+00:00	Admin Add
c37979c7fb-8080272eb082dbc0246e8399f6886a6a	8080272eb082dbc0246e8399f6886a6a	Sawyers.eh@augusta.k12.va.us	Emilee	Sawyers	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2025-12-08T19:26:39+00:00	2025-12-08T19:26:39+00:00	Squarespace
c37979c7fb-07cbbe6206d8706b8eec7f81c8b2586f	07cbbe6206d8706b8eec7f81c8b2586f	ddmilsten@gmail.com	Dennis	Milsten	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2025-12-08T21:02:18+00:00	2025-12-08T21:02:18+00:00	Squarespace
c37979c7fb-c9f5a292fcb9b9042c26d0027ed1a5a4	c9f5a292fcb9b9042c26d0027ed1a5a4	joydingram@gmail.com	Joy	Ingram	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2025-12-17T21:25:53+00:00	2025-12-17T21:25:53+00:00	Squarespace
c37979c7fb-a468a107c5cf3d9d7783c15ed8481e83	a468a107c5cf3d9d7783c15ed8481e83	christine.dondero77@gmail.com	Christine	Dondero	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2025-12-18T12:14:41+00:00	2025-12-18T12:14:41+00:00	Squarespace
c37979c7fb-09b2697e11fe116f3a5ed8a4ccf66f31	09b2697e11fe116f3a5ed8a4ccf66f31	elpheebecky@aol.com	Rebeccah	Elphee	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2025-12-20T10:37:05+00:00	2025-12-20T10:37:05+00:00	Squarespace
c37979c7fb-2ce5210ca546c6eac5a0b97d64b46b86	2ce5210ca546c6eac5a0b97d64b46b86	eyealt@yahoo.com	Deb	Alt	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-03T15:02:53+00:00	2026-01-03T15:02:53+00:00	Squarespace
c37979c7fb-161515dab7123c329fd17aebdfb837a7	161515dab7123c329fd17aebdfb837a7	hamiltonmarguerite4@gmail.com	Marguerite	Hamilton	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-09T18:45:24+00:00	2026-01-09T18:45:24+00:00	Squarespace
c37979c7fb-8fe5d22d0a4ceb1a0e4bca54b4575b52	8fe5d22d0a4ceb1a0e4bca54b4575b52	brandi.willie@gmail.com	Brandi	Willie	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-15T15:41:44+00:00	2026-01-15T15:41:44+00:00	Squarespace
c37979c7fb-1930d206ecc7e251de06bc6d87e097f3	1930d206ecc7e251de06bc6d87e097f3	susanlam1984@gmail.com	Susan	Lam	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-19T14:46:16+00:00	2026-01-19T14:46:16+00:00	Squarespace
c37979c7fb-6b3d4769a04183dd5df8815e0a36aeba	6b3d4769a04183dd5df8815e0a36aeba	regan.mckinnon@tdcmarketing.com	Regan	McKinnon	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-19T22:13:13+00:00	2026-01-19T22:13:13+00:00	Squarespace
c37979c7fb-180355daf67d584bd5dec11e783bd528	180355daf67d584bd5dec11e783bd528	coreydenise02@gmail.com	Corey	Howard	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-22T15:21:22+00:00	2026-01-22T15:21:22+00:00	Squarespace
c37979c7fb-9d7b404b11707cc2c3b1b259e6dacc95	9d7b404b11707cc2c3b1b259e6dacc95	veneriniortiz@gmail.com	Rosa Venerini	Ortiz Reyes	subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T13:50:26+00:00	2026-01-23T13:50:26+00:00	Squarespace
c37979c7fb-c1a91b6abbaa4fff0bbebc1bd11bdb85	c1a91b6abbaa4fff0bbebc1bd11bdb85	tianaMooreplus3@gmail.com			subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T16:35:47+00:00	2026-01-23T16:35:47+00:00	Import
c37979c7fb-93b9fa911e7a0e2fb49ace7bc56e372d	93b9fa911e7a0e2fb49ace7bc56e372d	dynasticrawford@gmail.com			subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T16:35:47+00:00	2026-01-23T16:35:47+00:00	Import
c37979c7fb-72cecff1620edcd7448e489da831f284	72cecff1620edcd7448e489da831f284	shawna.smith@healthconnectamerica.com			subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T16:35:47+00:00	2026-01-23T16:35:47+00:00	Import
c37979c7fb-79373f456fbb5f4779461165908f004d	79373f456fbb5f4779461165908f004d	merrittjackie11@gmail.com			subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T16:35:47+00:00	2026-01-23T16:35:47+00:00	Import
c37979c7fb-86f5733d705ad9d9f4d4dcd6bb13ab09	86f5733d705ad9d9f4d4dcd6bb13ab09	krharada@gmail.com			subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T16:35:47+00:00	2026-01-23T16:35:47+00:00	Import
c37979c7fb-0ac02b9fecd76b2e3af77b92b2a2d994	0ac02b9fecd76b2e3af77b92b2a2d994	terrymiller8794@gmail.com			subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T16:35:47+00:00	2026-01-23T16:35:47+00:00	Import
c37979c7fb-e15db522d9933e8a4c1a305961c0ef78	e15db522d9933e8a4c1a305961c0ef78	litezot@gmail.com			subscribed	c37979c7fb	Staunton-Augusta-Waynesboro Habitat for Humanity	2026-01-23T16:35:47+00:00	2026-01-23T16:35:47+00:00	Import

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:23 AM EST. Updated every 2 hours.