LD B — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:21 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
LD&B // Awareness - 02/19/26 - Isaiah 117 House	PAUSED	$63.39	18,166	25,985	83	0.32%	$0.76
LD&B // Awareness - 03/23/26 - EHRC Employee Benefits	ACTIVE	$39.07	11,600	14,467	39	0.27%	$1.00
LD&B // Awareness - 11/20/25 - Food Drive 2	PAUSED	$10.48	4,106	4,489	7	0.16%	$1.50
LD&B // Awareness - 10/17/25 - Cyber Liability Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
LD&B // Awareness - 09/15/25 - Life Insurance Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
LD&B // Awareness - 08/25/26 - Tools for Schools	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$112.94	33,872	44,941	129	0.29%	$0.88

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (175 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 175 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

3 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

3 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:33-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Period Start	Period End
4,106	4,489	7	6	10.48	LD&B // Awareness - 11/20/25 - Food Drive 2	120237161537300392	OUTCOME_AWARENESS	PAUSED	AUCTION	0.0016	1.5	2.33	1	Reach	1	1	600	600	1.09	2.55	0.0015	1.75	598	13	8	4	3	2	2	2025-11-20	2026-01-12	2026-04-12
18,166	25,985	83	79	63.39	LD&B // Awareness - 02/19/26 - Isaiah 117 House	120241330627920392	OUTCOME_AWARENESS	PAUSED	AUCTION	0.0032	0.7637	2.44	13	Reach	13	2	3,161	3,161	1.43	3.49	0.0043	0.8024	3,145	52	20	12	7	7	2	2026-02-19	2026-01-12	2026-04-12
11,600	14,467	39	38	39.07	LD&B // Awareness - 03/23/26 - EHRC Employee Benefits	120242856190460392	OUTCOME_AWARENESS	ACTIVE	AUCTION	0.0027	1	2.7	4	Reach	4	2	1,159	1,159	1.25	3.37	0.0033	1.03	1,153	16	8	6	4	3	2	2026-03-23	2026-01-12	2026-04-12
0	0	0	0	0	LD&B // Awareness - 10/17/25 - Cyber Liability Story	120235159166610392	OUTCOME_AWARENESS	PAUSED	AUCTION																				2	2025-10-17	2026-01-12	2026-04-12
0	0	0	0	0	LD&B // Awareness - 09/15/25 - Life Insurance Story	120233358764920392	OUTCOME_AWARENESS	PAUSED	AUCTION																				2	2025-09-16	2026-01-12	2026-04-12
0	0	0	0	0	LD&B // Awareness - 08/25/26 - Tools for Schools	120232444190880392	OUTCOME_AWARENESS	PAUSED	AUCTION																				2	2025-08-26	2026-01-12	2026-04-12

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:33-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	LD&B // Awareness - 03/23/26 - EHRC Employee Benefits	12	8,241	8,185	18	18	21.68	1
2026-03	LD&B // Awareness - 03/23/26 - EHRC Employee Benefits	9	6,226	6,036	21	20	17.39	3
2026-03	LD&B // Awareness - 02/19/26 - Isaiah 117 House	23	18,103	17,696	54	53	44.91	8
2026-02	LD&B // Awareness - 02/19/26 - Isaiah 117 House	10	7,882	7,756	29	29	18.48	5
2026-01	LD&B // Awareness - 11/20/25 - Food Drive 2	4	4,489	4,235	7	6	10.48	1
Last 90 Days		58	44,941	43,908	129	126	113	18

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	1,033	1,133	0	0	1.95	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 2026-01-12	LD&B // Awareness - 11/20/25 - Food Drive 2	0		1.72		2026-01-12	2026-01-12	2026-04-12T10:04:33.624Z
2026-01-13	797	857	1	1	1.57	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 2026-01-13	LD&B // Awareness - 11/20/25 - Food Drive 2	0.0012	1.57	1.83		2026-01-13	2026-01-13	2026-04-12T10:04:33.624Z
2026-01-14	1,143	1,170	6	5	3.47	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 2026-01-14	LD&B // Awareness - 11/20/25 - Food Drive 2	0.0051	0.5783	2.97	1	2026-01-14	2026-01-14	2026-04-12T10:04:33.624Z
2026-01-15	1,262	1,329	0	0	3.49	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 2026-01-15	LD&B // Awareness - 11/20/25 - Food Drive 2	0		2.63		2026-01-15	2026-01-15	2026-04-12T10:04:33.624Z
2026-02-19	300	308	2	2	0.7000	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-19	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0065	0.3500	2.27		2026-02-19	2026-02-19	2026-04-12T10:04:33.624Z
2026-02-20	829	859	6	6	1.94	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-20	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0070	0.3233	2.26		2026-02-20	2026-02-20	2026-04-12T10:04:33.624Z
2026-02-21	829	845	1	1	1.9	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-21	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0012	1.9	2.25		2026-02-21	2026-02-21	2026-04-12T10:04:33.624Z
2026-02-22	947	966	4	4	2.12	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-22	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0041	0.5300	2.19	1	2026-02-22	2026-02-22	2026-04-12T10:04:33.624Z
2026-02-23	906	907	6	6	2.11	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-23	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0066	0.3517	2.33	2	2026-02-23	2026-02-23	2026-04-12T10:04:33.624Z
2026-02-24	827	827	3	3	1.92	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-24	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0036	0.6400	2.32	2	2026-02-24	2026-02-24	2026-04-12T10:04:33.624Z
2026-02-25	781	781	2	2	1.9	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-25	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0026	0.9500	2.43		2026-02-25	2026-02-25	2026-04-12T10:04:33.624Z
2026-02-26	782	792	3	3	1.96	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-26	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0038	0.6533	2.47		2026-02-26	2026-02-26	2026-04-12T10:04:33.624Z
2026-02-27	786	789	0	0	2	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-27	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0		2.53		2026-02-27	2026-02-27	2026-04-12T10:04:33.624Z
2026-02-28	769	808	2	2	1.93	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-02-28	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0025	0.9650	2.39		2026-02-28	2026-02-28	2026-04-12T10:04:33.624Z
2026-03-01	969	990	3	3	2.24	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-03-01	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0030	0.7467	2.26		2026-03-01	2026-03-01	2026-04-12T10:04:33.625Z
2026-03-02	876	897	1	1	2.04	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-03-02	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0011	2.04	2.27		2026-03-02	2026-03-02	2026-04-12T10:04:33.625Z
2026-03-03	801	829	4	4	1.93	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-03-03	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0048	0.4825	2.33		2026-03-03	2026-03-03	2026-04-12T10:04:33.625Z
2026-03-04	803	824	6	6	1.9	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-03-04	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0073	0.3167	2.31		2026-03-04	2026-03-04	2026-04-12T10:04:33.625Z
2026-03-05	782	791	4	4	1.87	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-03-05	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0051	0.4675	2.36		2026-03-05	2026-03-05	2026-04-12T10:04:33.625Z
2026-03-06	779	790	3	3	1.97	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| 2026-03-06	LD&B // Awareness - 02/19/26 - Isaiah 117 House	0.0038	0.6567	2.49		2026-03-06	2026-03-06	2026-04-12T10:04:33.625Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:33-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
233	236	1	0.5900	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 18-24 female	LD&B // Awareness - 11/20/25 - Food Drive 2	18-24	female	0.0042	0.5900	2.5	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
418	420	0	1.1	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 18-24 male	LD&B // Awareness - 11/20/25 - Food Drive 2	18-24	male	0		2.62	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
10	10	0	0.0200	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 18-24 unknown	LD&B // Awareness - 11/20/25 - Food Drive 2	18-24	unknown	0		2	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
240	246	0	0.6200	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 25-34 female	LD&B // Awareness - 11/20/25 - Food Drive 2	25-34	female	0		2.52	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
559	598	2	1.36	LD&B // Awareness - 11/20/25 - Food Drive 2 \| 25-34 male	LD&B // Awareness - 11/20/25 - Food Drive 2	25-34	male	0.0033	0.6800	2.27	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:33-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
1,520	1,593	2	3.51	LD&B // Awareness - 11/20/25 - Food Drive 2 \| android_smartphone	LD&B // Awareness - 11/20/25 - Food Drive 2	android_smartphone	0.0013	1.76	2.2	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
17	19	0	0.0200	LD&B // Awareness - 11/20/25 - Food Drive 2 \| android_tablet	LD&B // Awareness - 11/20/25 - Food Drive 2	android_tablet	0		1.05	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
131	141	0	0.1900	LD&B // Awareness - 11/20/25 - Food Drive 2 \| desktop	LD&B // Awareness - 11/20/25 - Food Drive 2	desktop	0		1.35	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
65	70	1	0.1600	LD&B // Awareness - 11/20/25 - Food Drive 2 \| ipad	LD&B // Awareness - 11/20/25 - Food Drive 2	ipad	0.0143	0.1600	2.29	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
2,486	2,651	4	6.59	LD&B // Awareness - 11/20/25 - Food Drive 2 \| iphone	LD&B // Awareness - 11/20/25 - Food Drive 2	iphone	0.0015	1.65	2.49	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:33-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
4,106	4,489	7	10.48	LD&B // Awareness - 11/20/25 - Food Drive 2 \| US	LD&B // Awareness - 11/20/25 - Food Drive 2	US	0.0016	1.5	2.33	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
18,166	25,985	83	63.39	LD&B // Awareness - 02/19/26 - Isaiah 117 House \| US	LD&B // Awareness - 02/19/26 - Isaiah 117 House	US	0.0032	0.7637	2.44	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
11,600	14,467	39	39.07	LD&B // Awareness - 03/23/26 - EHRC Employee Benefits \| US	LD&B // Awareness - 03/23/26 - EHRC Employee Benefits	US	0.0027	1	2.7	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:33-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
378	383	0	0.9000	LD&B // Awareness - 11/20/25 - Food Drive 2 \| facebook facebook_reels	LD&B // Awareness - 11/20/25 - Food Drive 2	facebook	facebook_reels	0		2.35	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
23	23	0	0.0300	LD&B // Awareness - 11/20/25 - Food Drive 2 \| facebook facebook_reels_overlay	LD&B // Awareness - 11/20/25 - Food Drive 2	facebook	facebook_reels_overlay	0		1.3	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
1,675	1,756	7	4.34	LD&B // Awareness - 11/20/25 - Food Drive 2 \| facebook feed	LD&B // Awareness - 11/20/25 - Food Drive 2	facebook	feed	0.0040	0.6200	2.47	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
1,023	1,216	0	2.35	LD&B // Awareness - 11/20/25 - Food Drive 2 \| facebook marketplace	LD&B // Awareness - 11/20/25 - Food Drive 2	facebook	marketplace	0		1.93	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z
20	20	0	0.0700	LD&B // Awareness - 11/20/25 - Food Drive 2 \| facebook search	LD&B // Awareness - 11/20/25 - Food Drive 2	facebook	search	0		3.5	2026-01-12	2026-04-12	2026-04-12T10:04:33.625Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:21 AM EST. Updated every 2 hours.