Harman Construction — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:20 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
Harman // Traffic - 12/19 - 2026 Campaign	PAUSED	$116.63	16,162	27,742	4,540	16.37%	$0.03
Harman // Engagement - 2/9 - 2026 Campaign - Post Engagement	ACTIVE	$60.99	17,305	19,169	1,013	5.28%	$0.06
Harman // Engagement - 2/9 - 2026 Campaign - Video Views	ACTIVE	$60.94	20,399	22,183	152	0.69%	$0.40
Harman // Awareness - 2/9 - 2026 Campaign	ACTIVE	$60.87	40,808	44,762	86	0.19%	$0.71
Harman // Traffic - 4/2 - 2026 Campaign	ACTIVE	$9.52	1,591	2,545	242	9.51%	$0.04
Harman // Traffic - 11/6 - November Campaign	PAUSED	$0.00	0	0	0	0.00%	$0.00
Harman // traffic - 9/30 - Medium Form Fire Collab	PAUSED	$0.00	0	0	0	0.00%	$0.00
Harman // traffic - 9/22 - Massanutten Hotel Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
Harman // traffic - 8/27 - Dayton & Fulks Run County Fire Stations Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
Harman // traffic - 7/28 - Massanutten Project Overview	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$308.95	96,265	116,401	6,033	5.18%	$0.05

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (603 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 603 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

17 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

75 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:32-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Period Start	Period End
16,162	27,742	4,540	3,736	117	Harman // Traffic - 12/19 - 2026 Campaign	120238896447680392	LINK_CLICKS	PAUSED	AUCTION	0.1637	0.0257	4.2	2,791	Link clicks	2,791	163	15,339	15,341	16	2	1.72	7.22	0.2312	0.0312	12,347	1,022	594	440	125	2,504	2	2025-12-19	2026-01-12	2026-04-12
20,399	22,183	152	146	60.94	Harman // Engagement - 2/9 - 2026 Campaign - Video Views	120240982079590392	OUTCOME_ENGAGEMENT	ACTIVE	AUCTION	0.0069	0.4009	2.75	20	Post engagement	20	126	16,934	16,934			1.09	2.99	0.0072	0.4174	16,785	2,219	1,057	663	226	7	1	2026-02-09	2026-01-12	2026-04-12
40,808	44,762	86	84	60.87	Harman // Awareness - 2/9 - 2026 Campaign	120240983451890392	OUTCOME_AWARENESS	ACTIVE	AUCTION	0.0019	0.7078	1.36	36	Reach	36	16	12,158	12,158			1.1	1.49	0.0021	0.7246	12,106	168	55	27	16	17	1	2026-02-09	2026-01-12	2026-04-12
17,305	19,169	1,013	951	60.99	Harman // Engagement - 2/9 - 2026 Campaign - Post Engagement	120240983787370392	OUTCOME_ENGAGEMENT	ACTIVE	AUCTION	0.0528	0.0602	3.18	31	Post engagement	31	76	15,049	15,049	1		1.11	3.52	0.0550	0.0641	14,930	1,569	1,001	687	163	24	1	2026-02-09	2026-01-12	2026-04-12
1,591	2,545	242	183	9.52	Harman // Traffic - 4/2 - 2026 Campaign	120243518693380392	LINK_CLICKS	ACTIVE	AUCTION	0.0951	0.0393	3.74	86	Link clicks	86	9	96	97	1	1	1.6	5.98	0.1150	0.0520						79	1	2026-04-02	2026-01-12	2026-04-12
0	0	0	0	0	Harman // Traffic - 11/6 - November Campaign	120236308474190392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						2	2025-11-06	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - 9/30 - Medium Form Fire Collab	120234118256190392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-09-30	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - 9/22 - Massanutten Hotel Story	120233623347690392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-09-22	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - 8/27 - Dayton & Fulks Run County Fire Stations Story	120232488717750392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-08-27	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - 7/28 - Massanutten Project Overview	120231002579960392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-07-30	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - 5/15 - Woodside Atrium Sunnyside	120225722175340392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-05-15	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - 3/10 - Massanutten Hotel and Waterpark expansion	120219327449320392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-03-10	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - 2/1 - Past Projects	120218775559690392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-02-27	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - Public Works	120218690052050392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-02-25	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - Animal Shelter	120216918270490392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2025-02-05	2026-01-12	2026-04-12
0	0	0	0	0	Harman // traffic - Burn Building	120215168084070392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2024-12-17	2026-01-12	2026-04-12
0	0	0	0	0	Harman - EMU Track 11/4	120214139874220392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						3	2024-11-04	2026-01-12	2026-04-12
0	0	0	0	0	Harman - Honoring Our First Responders 9/26	120213152976300392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2024-09-25	2026-01-12	2026-04-12
0	0	0	0	0	Harman - Station 5 Groundbreaking 8/16	120212234617690392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2024-08-15	2026-01-12	2026-04-12
0	0	0	0	0	Harman - Public Works Progress 7/24	120211813951140392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2024-07-24	2026-01-12	2026-04-12

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:32-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	Harman // Traffic - 4/2 - 2026 Campaign	11	2,545	2,273	242	202	9.52	86
2026-04	Harman // Engagement - 2/9 - 2026 Campaign - Video Views	12	2,363	2,328	61	59	11.47	2
2026-04	Harman // Engagement - 2/9 - 2026 Campaign - Post Engagement	12	2,631	2,605	124	118	11.31	8
2026-04	Harman // Awareness - 2/9 - 2026 Campaign	12	4,959	4,833	24	24	11.05	3
2026-03	Harman // Traffic - 12/19 - 2026 Campaign	11	4,679	4,534	707	642	21.23	386
2026-03	Harman // Engagement - 2/9 - 2026 Campaign - Video Views	31	10,938	10,828	86	85	30.42	14
2026-03	Harman // Engagement - 2/9 - 2026 Campaign - Post Engagement	31	9,944	9,876	515	504	30.29	14
2026-03	Harman // Awareness - 2/9 - 2026 Campaign	31	24,607	23,985	44	44	30.56	24
2026-02	Harman // Traffic - 12/19 - 2026 Campaign	28	13,187	12,697	2,068	1,910	55.64	1,479
2026-02	Harman // Engagement - 2/9 - 2026 Campaign - Video Views	20	8,882	8,782	5	5	19.05	4
2026-02	Harman // Engagement - 2/9 - 2026 Campaign - Post Engagement	20	6,594	6,538	374	368	19.39	9
2026-02	Harman // Awareness - 2/9 - 2026 Campaign	20	15,196	15,018	18	18	19.26	9
2026-01	Harman // Traffic - 12/19 - 2026 Campaign	20	9,876	9,423	1,765	1,556	39.76	926
Last 90 Days		259	116,401	113,720	6,033	5,535	309	2,964

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	373	393	52	43	1.94	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-12	Harman // Traffic - 12/19 - 2026 Campaign	0.1323	0.0373	4.94	17	2026-01-12	2026-01-12	2026-04-12T10:03:32.107Z
2026-01-13	419	452	84	60	2	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-13	Harman // Traffic - 12/19 - 2026 Campaign	0.1858	0.0238	4.42	34	2026-01-13	2026-01-13	2026-04-12T10:03:32.107Z
2026-01-14	422	460	84	65	2.01	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-14	Harman // Traffic - 12/19 - 2026 Campaign	0.1826	0.0239	4.37	27	2026-01-14	2026-01-14	2026-04-12T10:03:32.107Z
2026-01-15	478	496	104	93	2.11	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-15	Harman // Traffic - 12/19 - 2026 Campaign	0.2097	0.0203	4.25	31	2026-01-15	2026-01-15	2026-04-12T10:03:32.107Z
2026-01-16	434	457	103	91	1.83	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-16	Harman // Traffic - 12/19 - 2026 Campaign	0.2254	0.0178	4	36	2026-01-16	2026-01-16	2026-04-12T10:03:32.107Z
2026-01-17	524	539	106	89	1.98	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-17	Harman // Traffic - 12/19 - 2026 Campaign	0.1967	0.0187	3.67	40	2026-01-17	2026-01-17	2026-04-12T10:03:32.107Z
2026-01-18	563	574	109	88	2.06	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-18	Harman // Traffic - 12/19 - 2026 Campaign	0.1899	0.0189	3.59	32	2026-01-18	2026-01-18	2026-04-12T10:03:32.107Z
2026-01-19	512	543	117	105	2.01	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-19	Harman // Traffic - 12/19 - 2026 Campaign	0.2155	0.0172	3.7	36	2026-01-19	2026-01-19	2026-04-12T10:03:32.107Z
2026-01-20	495	527	102	87	1.97	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-20	Harman // Traffic - 12/19 - 2026 Campaign	0.1935	0.0193	3.74	33	2026-01-20	2026-01-20	2026-04-12T10:03:32.107Z
2026-01-21	434	446	81	76	1.94	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-21	Harman // Traffic - 12/19 - 2026 Campaign	0.1816	0.0240	4.35	24	2026-01-21	2026-01-21	2026-04-12T10:03:32.107Z
2026-01-22	422	438	91	82	1.98	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-22	Harman // Traffic - 12/19 - 2026 Campaign	0.2078	0.0218	4.52	52	2026-01-22	2026-01-22	2026-04-12T10:03:32.107Z
2026-01-23	497	500	93	83	2.1	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-23	Harman // Traffic - 12/19 - 2026 Campaign	0.1860	0.0226	4.2	68	2026-01-23	2026-01-23	2026-04-12T10:03:32.107Z
2026-01-24	430	463	76	69	1.9	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-24	Harman // Traffic - 12/19 - 2026 Campaign	0.1641	0.0250	4.1	59	2026-01-24	2026-01-24	2026-04-12T10:03:32.107Z
2026-01-25	597	641	118	107	2.32	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-25	Harman // Traffic - 12/19 - 2026 Campaign	0.1841	0.0197	3.62	92	2026-01-25	2026-01-25	2026-04-12T10:03:32.107Z
2026-01-26	431	458	82	77	1.76	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-26	Harman // Traffic - 12/19 - 2026 Campaign	0.1790	0.0215	3.84	66	2026-01-26	2026-01-26	2026-04-12T10:03:32.107Z
2026-01-27	454	462	82	79	1.94	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-27	Harman // Traffic - 12/19 - 2026 Campaign	0.1775	0.0237	4.2	69	2026-01-27	2026-01-27	2026-04-12T10:03:32.107Z
2026-01-28	485	508	73	65	1.99	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-28	Harman // Traffic - 12/19 - 2026 Campaign	0.1437	0.0273	3.92	56	2026-01-28	2026-01-28	2026-04-12T10:03:32.107Z
2026-01-29	455	459	64	62	1.93	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-29	Harman // Traffic - 12/19 - 2026 Campaign	0.1394	0.0302	4.2	53	2026-01-29	2026-01-29	2026-04-12T10:03:32.107Z
2026-01-30	490	514	76	71	2.05	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-30	Harman // Traffic - 12/19 - 2026 Campaign	0.1479	0.0270	3.99	54	2026-01-30	2026-01-30	2026-04-12T10:03:32.107Z
2026-01-31	508	546	68	64	1.94	Harman // Traffic - 12/19 - 2026 Campaign \| 2026-01-31	Harman // Traffic - 12/19 - 2026 Campaign	0.1245	0.0285	3.55	47	2026-01-31	2026-01-31	2026-04-12T10:03:32.107Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:32-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
98	132	18	0.4600	Harman // Traffic - 12/19 - 2026 Campaign \| 18-24 female	Harman // Traffic - 12/19 - 2026 Campaign	18-24	female	0.1364	0.0256	3.48	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
217	348	51	1.26	Harman // Traffic - 12/19 - 2026 Campaign \| 18-24 male	Harman // Traffic - 12/19 - 2026 Campaign	18-24	male	0.1466	0.0247	3.62	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
3	6	0	0.0300	Harman // Traffic - 12/19 - 2026 Campaign \| 18-24 unknown	Harman // Traffic - 12/19 - 2026 Campaign	18-24	unknown	0		5	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
592	772	107	3.08	Harman // Traffic - 12/19 - 2026 Campaign \| 25-34 female	Harman // Traffic - 12/19 - 2026 Campaign	25-34	female	0.1386	0.0288	3.99	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
1,198	1,846	277	6.51	Harman // Traffic - 12/19 - 2026 Campaign \| 25-34 male	Harman // Traffic - 12/19 - 2026 Campaign	25-34	male	0.1501	0.0235	3.53	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:32-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
4,937	8,783	1,468	37.77	Harman // Traffic - 12/19 - 2026 Campaign \| android_smartphone	Harman // Traffic - 12/19 - 2026 Campaign	android_smartphone	0.1671	0.0257	4.3	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
69	113	16	0.4700	Harman // Traffic - 12/19 - 2026 Campaign \| android_tablet	Harman // Traffic - 12/19 - 2026 Campaign	android_tablet	0.1416	0.0294	4.16	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
4	14	0	0	Harman // Traffic - 12/19 - 2026 Campaign \| desktop	Harman // Traffic - 12/19 - 2026 Campaign	desktop	0		0	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
197	305	42	1.3	Harman // Traffic - 12/19 - 2026 Campaign \| ipad	Harman // Traffic - 12/19 - 2026 Campaign	ipad	0.1377	0.0310	4.26	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
11,443	18,467	3,001	76.85	Harman // Traffic - 12/19 - 2026 Campaign \| iphone	Harman // Traffic - 12/19 - 2026 Campaign	iphone	0.1625	0.0256	4.16	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:32-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
16,162	27,742	4,540	117	Harman // Traffic - 12/19 - 2026 Campaign \| US	Harman // Traffic - 12/19 - 2026 Campaign	US	0.1637	0.0257	4.2	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
20,399	22,183	152	60.94	Harman // Engagement - 2/9 - 2026 Campaign - Video Views \| US	Harman // Engagement - 2/9 - 2026 Campaign - Video Views	US	0.0069	0.4009	2.75	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
40,808	44,762	86	60.87	Harman // Awareness - 2/9 - 2026 Campaign \| US	Harman // Awareness - 2/9 - 2026 Campaign	US	0.0019	0.7078	1.36	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
17,305	19,169	1,013	60.99	Harman // Engagement - 2/9 - 2026 Campaign - Post Engagement \| US	Harman // Engagement - 2/9 - 2026 Campaign - Post Engagement	US	0.0528	0.0602	3.18	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
1,591	2,545	242	9.52	Harman // Traffic - 4/2 - 2026 Campaign \| US	Harman // Traffic - 4/2 - 2026 Campaign	US	0.0951	0.0393	3.74	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:32-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
11,623	18,807	2,839	82.02	Harman // Traffic - 12/19 - 2026 Campaign \| facebook facebook_reels	Harman // Traffic - 12/19 - 2026 Campaign	facebook	facebook_reels	0.1510	0.0289	4.36	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
107	180	4	0.1700	Harman // Traffic - 12/19 - 2026 Campaign \| facebook facebook_reels_overlay	Harman // Traffic - 12/19 - 2026 Campaign	facebook	facebook_reels_overlay	0.0222	0.0425	0.9445	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
5,066	8,270	1,645	31.91	Harman // Traffic - 12/19 - 2026 Campaign \| facebook feed	Harman // Traffic - 12/19 - 2026 Campaign	facebook	feed	0.1989	0.0194	3.86	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
13	17	1	0.0600	Harman // Traffic - 12/19 - 2026 Campaign \| facebook instream_video	Harman // Traffic - 12/19 - 2026 Campaign	facebook	instream_video	0.0588	0.0600	3.53	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z
19	23	0	0.0700	Harman // Traffic - 12/19 - 2026 Campaign \| instagram feed	Harman // Traffic - 12/19 - 2026 Campaign	instagram	feed	0		3.04	2026-01-12	2026-04-12	2026-04-12T10:03:32.109Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:20 AM EST. Updated every 2 hours.