Hank s Grille and Catering — Google Analytics 4

← All Brands | Updated 4/12/2026, 8:34:20 AM EST

DATA ON THIS PAGE: Google Analytics 4 (15,509 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Google Analytics 4 — Interpretation Rules

Engagement Time vs Session Duration: This data contains two time metrics. "Engagement Duration" (userEngagementDuration) is the correct metric for reporting website engagement time. It measures only active, foregrounded time. "Avg Session Duration" (averageSessionDuration) includes idle/background tab time and will be 2–3× higher — do NOT use it for engagement reporting. When asked about "time on site" or "engagement time," always use Engagement Duration.
Which report to use: For site-level totals (sessions, engagement time, bounce rate), use GA4 Traffic — filter to aggregate rows where Source and Medium are blank. For traffic by source/channel, use GA4 Sources Daily — every row is safe to sum. For page-level analysis, use GA4 Landing Pages or GA4 Pages. Do NOT use GA4 Demographics or GA4 Technology for session-level totals — their session counts differ due to dimension granularity.
Engagement Rate: Percentage of sessions that were "engaged" (lasted >10 seconds, had a conversion, or had 2+ page views). This is reliable and matches the GA4 dashboard.
Two row types per day in Traffic reports: Rows where Source and Medium are blank are daily aggregate totals. Rows where Source and Medium are populated are per-source subtotals. Never sum all rows — you will double-count. To get total sessions for a date range, sum only the aggregate (blank source/medium) rows, OR use the Sources Daily report where every row is a unique source-day combination and summing is safe.
Bounce Rate: In GA4, Bounce Rate = 1 − Engagement Rate. A "bounce" is a non-engaged session (<10s, no conversion, single page view).

Google Analytics 4

— 9 reports, 15,509 records | Data: 2026-01-12 → 2026-04-12

Ga4 Conversions

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026-04	110	0	12,738	33,607	0	0	0	0
2026-03	310	0	25,945	66,335	0	0	0	0
2026-02	279	0	27,080	65,978	0	0	0	0
2026-01	191	0	16,788	36,549	0	0	0	0

Showing 10 most recent rows. Full 890 rows available in JSON warehouse.

Date	Event Name	Conversions	Users	Event Count	Revenue	Transactions	Add to Carts	Checkouts
2026/04/01	click	0	28	34	0	0	0	0
2026/04/01	first_visit	0	170	170	0	0	0	0
2026/04/01	form_start	0	2	2	0	0	0	0
2026/04/01	page_view	0	202	486	0	0	0	0
2026/04/01	scroll	0	73	92	0	0	0	0
2026/04/01	session_start	0	206	256	0	0	0	0
2026/04/01	user_engagement	0	116	256	0	0	0	0
2026/04/01	video_complete	0	45	92	0	0	0	0
2026/04/01	video_progress	0	122	1,118	0	0	0	0
2026/04/01	video_start	0	128	479	0	0	0	0

Ga4 Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Active Users	Sessions	New Users	Page Views	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	955	2,621	3,200	2,033	5,177	0.6269	144	189
2026-03	2182	5,322	6,591	4,103	10,570	0.6195	164	175
2026-02	1998	5,393	6,671	4,234	10,828	0.6268	201	199
2026-01	1355	3,504	4,295	2,775	6,750	0.5943	146	181

Showing 10 most recent rows. Full 6,490 rows available in JSON warehouse.

Date	Country	City	Active Users	Sessions	New Users	Engagement Rate	Page Views	Avg Session Duration	Engagement Duration
2026/04/01	United States	Rocky Mount	1	1	0	1	1	18.62	16
2026/04/01	United States	Salem	1	1	1	1	1	26.73	0
2026/04/01	United States	Sanford	1	2	1	0.5000	2	29.51	44
2026/04/01	United States	Shenandoah	1	2	1	0.5000	2	0	0
2026/04/01	United States	South Haven	1	1	1	1	2	37.13	31
2026/04/01	United States	Vincennes	1	1	1	1	1	120	113
2026/04/01	United States	Chesapeake	0	1	0	0	0	0	0
2026/04/01	United States	Culpeper	0	1	0	0	1	0	0
2026/04/01	United States	Marion	0	1	0	0	1	0	0
2026/04/01	United States	Monticello	0	1	0	0	1	0	0

Ga4 Events

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Event Count	Users	Events/User	Event Value
2026-04	110	33,607	12,738	293	0
2026-03	310	66,335	25,945	833	0
2026-02	279	65,978	27,080	681	0
2026-01	191	36,549	16,788	441	0

Showing 10 most recent rows. Full 890 rows available in JSON warehouse.

Date	Event Name	Event Count	Users	Events/User	Event Value
2026/04/01	video_progress	1,118	122	9.24	0
2026/04/01	page_view	486	202	2.64	0
2026/04/01	video_start	479	128	3.8	0
2026/04/01	session_start	256	206	1.38	0
2026/04/01	user_engagement	256	116	2.25	0
2026/04/01	first_visit	170	170	1	0
2026/04/01	scroll	92	73	1.26	0
2026/04/01	video_complete	92	45	2.04	0
2026/04/01	click	34	28	1.21	0
2026/04/01	form_start	2	2	1	0

Ga4 Landing Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	144	2,964	2,732	2,033	5,177	0	0.5283	0.4717	161	1,252
2026-03	406	6,200	5,736	4,103	10,570	0	0.5368	0.4632	147	942
2026-02	358	6,298	5,863	4,234	10,828	0	0.5199	0.4801	167	1,110
2026-01	234	4,081	3,805	2,775	6,750	0	0.5325	0.4675	178	1,049

Showing 10 most recent rows. Full 1,142 rows available in JSON warehouse.

Date	Landing Page	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Avg Session Duration	Page Views	Conversions	Engagement Duration
2026/04/01	/restaurant-menu	40	33	16	0.3250	0.6750	168	51	0	3,744
2026/04/01	/corporate-catering	34	33	29	0.2941	0.7059	196	61	0	1,744
2026/04/01	(not set)	11	9	0	0.8182	0.1818	9.63	0	0	21
2026/04/01	/wedding-catering	8	5	3	0.7500	0.2500	236	10	0	135
2026/04/01	/quick-catering	5	4	2	0.8000	0.2000	13.97	6	0	65
2026/04/01	/contact	4	4	4	1	0	0	4	0	0
2026/04/01	/hanks-at-dayton	4	4	3	0.2500	0.7500	422	32	0	540
2026/04/01	/private-event-catering	3	2	2	0.6667	0.3333	80.57	4	0	168
2026/04/01	/family-meals	2	2	2	0.5000	0.5000	632	4	0	17
2026/04/01	/mega-menu	1	1	1	1	0	0	1	0	0

Ga4 Pages

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Page Views	Active Users	Scrolled Users	Avg Engagement Rate	Avg Engagement Duration	Avg Bounce Rate
2026-04	160	5,177	3,563	840	0.7740	1,127	0.2260
2026-03	493	10,570	7,423	1,765	0.7463	776	0.2537
2026-02	419	10,828	7,651	1,930	0.7548	949	0.2452
2026-01	307	6,750	4,748	1,220	0.7435	800	0.2565

Showing 10 most recent rows. Full 1,379 rows available in JSON warehouse.

Date	Page Path	Page Title	Page Views	Active Users	Engagement Rate	Engagement Duration	Bounce Rate	Scrolled Users
2026/04/01	/corporate-catering	Corporate Catering — Hank's Grille & Catering	46	34	0.7297	1,187	0.2703	4
2026/04/01	/quick-catering	Quick Catering \| Order Fast, Feast Today — Hank's Grille & Catering	21	16	0.7619	1,201	0.2381	1
2026/04/01	/hanks-at-dayton	Hank's at Dayton Menu — Hank's Grille & Catering	20	8	0.8000	697	0.2000	2
2026/04/01	/wedding-catering	Wedding Catering — Hank's Grille & Catering	17	9	0.5385	516	0.4615	0
2026/04/01	/private-event-catering	Private Event Catering — Hank's Grille & Catering	15	12	0.8571	660	0.1429	2
2026/04/01	/family-meals	— Family Packages To-Go — Hank's Grille & Catering	13	12	0.8462	279	0.1538	1
2026/04/01	/contact	Contact — Hank's Grille & Catering	12	11	0.6364	121	0.3636	1
2026/04/01	/mega-menu	Locations & Menus Mega Menu \| Discover Locations & Menus Today — Hank's Grille & Catering	3	2	0.5000	25	0.5000	0
2026/04/01	/catering-form-submission	Catering Form Submission \| Get Catering Now — Submit Your Request — Hank's Grille & Catering	1	1	1	1	0	0
2026/04/01	/catering-mega-menu	Catering Mega Menu \| Discover Quality Catering - Order Now — Hank's Grille & Catering	1	1	1	9	0	0

Ga4 Sources

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	159	2,963	2,553	2,033	5,177	0	0.3969	0.6031	181	1,134
2026-03	420	6,201	5,336	4,103	10,570	0	0.4106	0.5894	151	911
2026-02	362	6,300	5,410	4,234	10,828	0	0.3838	0.6162	181	1,098
2026-01	258	4,082	3,539	2,775	6,750	0	0.3591	0.6409	203	952

Last 30 days: 412 daily rows. 30-90 days: 9 weekly summaries (773 rows condensed). 90+ days: 1 monthly summaries (14 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Jan 2026	12 values	5 values	7 values	142	126	93	4.04	9.96	259	5,308	0	8,141
Week of 2026/01/12	31 values	7 values	10 values	1,765	1,503	1,196	35.58	56.42	2,964	15,182	0	106,426
Week of 2026/01/19	24 values	6 values	9 values	1,180	1,041	783	33.35	47.65	1,824	17,754	0	70,440
Week of 2026/01/26	28 values	8 values	9 values	1,371	1,198	933	29.15	63.85	2,301	16,419	0	79,772
Week of 2026/02/02	29 values	8 values	12 values	1,403	1,221	973	36.76	55.24	2,415	17,479	0	85,504
Week of 2026/02/09	28 values	10 values	11 values	1,862	1,574	1,275	29.2	66.8	3,252	20,444	0	120,869
Week of 2026/02/16	27 values	7 values	10 values	1,655	1,429	1,095	40.07	50.93	2,819	14,539	0	102,139
Week of 2026/02/23	23 values	7 values	10 values	1,367	1,164	883	34.05	52.95	2,290	13,896	0	91,780
Week of 2026/03/02	25 values	7 values	9 values	1,382	1,199	919	38.96	54.04	2,376	14,765	0	82,351
Week of 2026/03/09	21 values	7 values	9 values	780	679	520	22.52	25.48	1,194	8,276	0	48,195
2026/03/31	google	organic	Organic Search	134	109	74	0.3284	0.6716	230	224	0	10,296
2026/03/31	(direct)	(none)	Direct	98	87	80	0.4082	0.5918	140	95.91	0	2,652
2026/03/31	google	cpc	Paid Search	21	19	15	0.1905	0.8095	43	253	0	1,451
2026/03/31	fb	paid	Paid Social	10	9	8	0.7000	0.3000	10	10.53	0	35
2026/03/31	bing	organic	Organic Search	6	5	4	0.3333	0.6667	12	199	0	1,014
2026/03/31	yahoo	organic	Organic Search	4	1	1	0.2500	0.7500	7	47.39	0	152
2026/03/31	facebook.com	referral	Organic Social	3	3	3	0.3333	0.6667	3	19.9	0	12
2026/03/31	google	cpc	Display	3	3	3	1	0	3	6.05	0	13
2026/03/31	m.facebook.com	referral	Organic Social	3	3	3	0.6667	0.3333	3	94.61	0	102
2026/03/31	Klaviyo	email	Email	2	2	1	0.5000	0.5000	6	5.52	0	3

Ga4 Sources Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Conversions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	159	2,963	2,553	2,033	5,177	0	0.3969	0.6031	181	1,134
2026-03	420	6,201	5,336	4,103	10,570	0	0.4106	0.5894	151	911
2026-02	362	6,300	5,410	4,234	10,828	0	0.3838	0.6162	181	1,098
2026-01	258	4,082	3,539	2,775	6,750	0	0.3591	0.6409	203	952

Last 30 days: 412 daily rows. 30-90 days: 9 weekly summaries (773 rows condensed). 90+ days: 1 monthly summaries (14 rows condensed).

Date	Source	Medium	Channel Group	Sessions	Users	New Users	Bounce Rate	Engagement Rate	Page Views	Avg Session Duration	Conversions	Engagement Duration
Jan 2026	12 values	5 values	7 values	142	126	93	4.04	9.96	259	5,308	0	8,141
Week of 2026/01/12	31 values	7 values	10 values	1,765	1,503	1,196	35.58	56.42	2,964	15,182	0	106,426
Week of 2026/01/19	24 values	6 values	9 values	1,180	1,041	783	33.35	47.65	1,824	17,754	0	70,440
Week of 2026/01/26	28 values	8 values	9 values	1,371	1,198	933	29.15	63.85	2,301	16,419	0	79,772
Week of 2026/02/02	29 values	8 values	12 values	1,403	1,221	973	36.76	55.24	2,415	17,479	0	85,504
Week of 2026/02/09	28 values	10 values	11 values	1,862	1,574	1,275	29.2	66.8	3,252	20,444	0	120,869
Week of 2026/02/16	27 values	7 values	10 values	1,655	1,429	1,095	40.07	50.93	2,819	14,539	0	102,139
Week of 2026/02/23	23 values	7 values	10 values	1,367	1,164	883	34.05	52.95	2,290	13,896	0	91,780
Week of 2026/03/02	25 values	7 values	9 values	1,382	1,199	919	38.96	54.04	2,376	14,765	0	82,351
Week of 2026/03/09	21 values	7 values	9 values	780	679	520	22.52	25.48	1,194	8,276	0	48,195
2026/03/31	google	organic	Organic Search	134	109	74	0.3284	0.6716	230	224	0	10,296
2026/03/31	(direct)	(none)	Direct	98	87	80	0.4082	0.5918	140	95.91	0	2,652
2026/03/31	google	cpc	Paid Search	21	19	15	0.1905	0.8095	43	253	0	1,451
2026/03/31	fb	paid	Paid Social	10	9	8	0.7000	0.3000	10	10.53	0	35
2026/03/31	bing	organic	Organic Search	6	5	4	0.3333	0.6667	12	199	0	1,014
2026/03/31	yahoo	organic	Organic Search	4	1	1	0.2500	0.7500	7	47.39	0	152
2026/03/31	facebook.com	referral	Organic Social	3	3	3	0.3333	0.6667	3	19.9	0	12
2026/03/31	google	cpc	Display	3	3	3	1	0	3	6.05	0	13
2026/03/31	m.facebook.com	referral	Organic Social	3	3	3	0.6667	0.3333	3	94.61	0	102
2026/03/31	Klaviyo	email	Email	2	2	1	0.5000	0.5000	6	5.52	0	3

Ga4 Technology

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Active Users	Sessions	New Users	Page Views	Avg Bounce Rate	Avg Engagement Rate
2026-04	170	2,267	2,965	2,033	5,177	0.3870	0.6130
2026-03	452	4,685	6,205	4,103	10,570	0.4031	0.5969
2026-02	382	4,758	6,304	4,234	10,828	0.3880	0.6120
2026-01	287	3,117	4,085	2,775	6,750	0.4214	0.5786

Showing 10 most recent rows. Full 1,291 rows available in JSON warehouse.

Date	Device	Browser	OS	Active Users	Sessions	New Users	Bounce Rate	Engagement Rate	Page Views
2026/04/01	desktop	Edge	Windows	7	9	5	0.3333	0.6667	18
2026/04/01	desktop	Chrome	Linux	6	6	6	1	0	6
2026/04/01	desktop	Safari	Macintosh	6	8	6	0.2500	0.7500	16
2026/04/01	desktop	Chrome	Macintosh	5	6	4	0.1667	0.8333	10
2026/04/01	mobile	Samsung Internet	Android	3	4	3	0	1	7
2026/04/01	mobile	Firefox	Android	1	2	1	0	1	3
2026/04/01	mobile	Safari (in-app)	iOS	1	1	1	0	1	1
2026/04/01	tablet	Amazon Silk	Android	1	3	1	0.3333	0.6667	6
2026/04/01	tablet	Android Webview	Android	1	1	1	0	1	1
2026/04/01	tablet	Chrome	Android	1	1	1	0	1	1

Ga4 Traffic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:33-04:00

📊 Monthly Summary

Month	Days	Sessions	Users	New Users	Page Views	Views/Session	Engaged Sessions	Avg Bounce Rate	Avg Engagement Rate	Avg Avg Session Duration	Avg Engagement Duration
2026-04	138	2,963	2,536	2,033	5,177	228	1,807	0.3955	0.6045	136	1,306
2026-03	362	6,201	5,296	4,103	10,570	588	3,647	0.3944	0.6056	147	1,057
2026-02	308	6,300	5,379	4,234	10,828	521	3,840	0.3469	0.6531	182	1,291
2026-01	221	4,082	3,518	2,775	6,750	389	2,412	0.3430	0.6570	186	1,111

Last 30 days: 357 daily rows. 30-90 days: 9 weekly summaries (660 rows condensed). 90+ days: 1 monthly summaries (12 rows condensed).

Date	Source	Medium	Sessions	Users	New Users	Page Views	Views/Session	Bounce Rate	Engagement Rate	Engaged Sessions	Avg Session Duration	Engagement Duration
Jan 2026	11 values	5 values	142	126	93	259	33.48	2.49	9.51	87	5,087	8,141
Week of 2026/01/12	29 values	7 values	1,765	1,490	1,196	2,964	125	30.6	49.4	1,079	10,235	106,426
Week of 2026/01/19	22 values	5 values	1,180	1,036	783	1,824	114	26.61	40.39	622	15,400	70,440
Week of 2026/01/26	27 values	8 values	1,371	1,194	933	2,301	148	23.16	57.84	837	12,075	79,772
Week of 2026/02/02	27 values	7 values	1,403	1,211	973	2,415	142	32.78	50.22	821	15,271	85,504
Week of 2026/02/09	28 values	10 values	1,862	1,567	1,275	3,252	153	17.46	61.54	1,208	17,071	120,869
Week of 2026/02/16	25 values	7 values	1,655	1,418	1,095	2,819	108	29.72	42.28	969	11,454	102,139
Week of 2026/02/23	24 values	7 values	1,367	1,162	883	2,290	126	28.52	51.48	829	13,324	91,780
Week of 2026/03/02	23 values	6 values	1,382	1,188	919	2,376	123	31.57	45.43	815	10,454	82,351
Week of 2026/03/09	20 values	7 values	780	676	520	1,194	56.49	20.09	20.91	427	7,193	48,195
2026/03/31	google	organic	135	105	74	245	1.81	0.3111	0.6889	93	232	10,707
2026/03/31	(direct)	(none)	99	89	80	142	1.43	0.4242	0.5758	57	95.28	2,698
2026/03/31	google	cpc	25	23	18	38	1.52	0.3600	0.6400	16	188	1,109
2026/03/31	fb	paid	10	9	8	10	1	0.7000	0.3000	3	10.53	35
2026/03/31	bing	organic	6	5	4	12	2	0.3333	0.6667	4	199	1,014
2026/03/31	yahoo	organic	4	1	1	7	1.75	0.2500	0.7500	3	47.39	152
2026/03/31	facebook.com	referral	3	3	3	3	1	0.3333	0.6667	2	19.9	12
2026/03/31	m.facebook.com	referral	3	3	3	3	1	0.6667	0.3333	1	94.61	102
2026/03/31	m.yelp.com	referral	2	2	1	2	1	0.5000	0.5000	1	13.7	20
2026/03/31	(data not available)	(data not available)	1	1	1	2	2	0	1	1	79.71	63

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:20 AM EST. Updated every 2 hours.