Give Solar — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:20 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
Give Solar // Engagement Campaign - 3.2.26	ACTIVE	$76.54	31,603	59,597	516	0.87%	$0.15
Give Solar // Traffic Campaign - 3.2.26	ACTIVE	$74.07	17,212	31,764	1,326	4.17%	$0.06
Give Solar - Engagement Campaign	PAUSED	$49.03	3,114	3,916	261	6.66%	$0.19
KM - Give Solar - Community	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$199.64	51,929	95,277	2,103	2.21%	$0.09

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (251 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 251 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

3 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

9 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:39-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Lifetime Budget	Campaign Start	Campaign Stop
3,114	3,916	261	253	49.03	Give Solar - Engagement Campaign	120235733489400392	OUTCOME_ENGAGEMENT	PAUSED	AUCTION	0.0666	0.1879	12.52	167	Post engagement	167	46	1,607	1,637	6	30	1.26	15.75	0.0812	0.1938	1,383	198	57	23	8	5	1		2025-11-05
17,212	31,764	1,326	971	74.07	Give Solar // Traffic Campaign - 3.2.26	120241884247710392	LINK_CLICKS	ACTIVE	AUCTION	0.0417	0.0559	2.33	813	Link clicks	813	49	9,882	9,884	8	2	1.85	4.3	0.0564	0.0763	9,009	1,503	639	290	191	570		205	2026-03-02	2026-06-30
31,603	59,597	516	489	76.54	Give Solar // Engagement Campaign - 3.2.26	120241884516800392	OUTCOME_ENGAGEMENT	ACTIVE	AUCTION	0.0087	0.1483	1.28	38	Post engagement	38	178	32,741	32,741	7		1.89	2.42	0.0155	0.1565	32,512	13,979	7,206	4,231	2,957			205	2026-03-02	2026-06-30
0	0	0	0	0	KM - Give Solar - Community	23850083572060391	LINK_CLICKS	PAUSED	AUCTION																								2022-01-31
0	0	0	0	0	KM - Give Solar - Community	23850083523450391	BRAND_AWARENESS	PAUSED	AUCTION																								2022-01-31

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:39-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	Give Solar // Traffic Campaign - 3.2.26	12	11,486	10,803	318	273	19.42	235
2026-04	Give Solar // Engagement Campaign - 3.2.26	12	16,912	16,397	126	121	22.19	11
2026-03	Give Solar // Traffic Campaign - 3.2.26	30	20,282	19,067	1,008	828	54.65	578
2026-03	Give Solar // Engagement Campaign - 3.2.26	30	42,687	41,447	390	383	54.35	27
2026-03	Give Solar - Engagement Campaign	2	172	169	16	16	1.97	10
2026-02	Give Solar - Engagement Campaign	28	2,146	2,093	148	147	27.74	87
2026-01	Give Solar - Engagement Campaign	20	1,598	1,567	97	96	19.32	70
Last 90 Days		134	95,283	91,543	2,103	1,864	200	1,018

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	57	57	2	2	0.5700	Give Solar - Engagement Campaign \| 2026-01-12	Give Solar - Engagement Campaign	0.0351	0.2850	10	2	2026-01-12	2026-01-12	2026-04-12T10:06:39.787Z
2026-01-13	110	112	7	7	1.13	Give Solar - Engagement Campaign \| 2026-01-13	Give Solar - Engagement Campaign	0.0625	0.1614	10.09	5	2026-01-13	2026-01-13	2026-04-12T10:06:39.787Z
2026-01-14	114	115	11	11	0.8400	Give Solar - Engagement Campaign \| 2026-01-14	Give Solar - Engagement Campaign	0.0957	0.0764	7.3	8	2026-01-14	2026-01-14	2026-04-12T10:06:39.787Z
2026-01-15	108	110	10	10	1.04	Give Solar - Engagement Campaign \| 2026-01-15	Give Solar - Engagement Campaign	0.0909	0.1040	9.45	10	2026-01-15	2026-01-15	2026-04-12T10:06:39.787Z
2026-01-16	99	99	10	10	0.9600	Give Solar - Engagement Campaign \| 2026-01-16	Give Solar - Engagement Campaign	0.1010	0.0960	9.7	6	2026-01-16	2026-01-16	2026-04-12T10:06:39.787Z
2026-01-17	69	69	2	2	0.9400	Give Solar - Engagement Campaign \| 2026-01-17	Give Solar - Engagement Campaign	0.0290	0.4700	13.62	2	2026-01-17	2026-01-17	2026-04-12T10:06:39.787Z
2026-01-18	137	146	5	5	1.22	Give Solar - Engagement Campaign \| 2026-01-18	Give Solar - Engagement Campaign	0.0342	0.2440	8.36	4	2026-01-18	2026-01-18	2026-04-12T10:06:39.787Z
2026-01-19	80	85	3	3	0.8200	Give Solar - Engagement Campaign \| 2026-01-19	Give Solar - Engagement Campaign	0.0353	0.2733	9.65	2	2026-01-19	2026-01-19	2026-04-12T10:06:39.787Z
2026-01-20	81	84	8	8	0.9900	Give Solar - Engagement Campaign \| 2026-01-20	Give Solar - Engagement Campaign	0.0952	0.1238	11.79	7	2026-01-20	2026-01-20	2026-04-12T10:06:39.787Z
2026-01-21	90	91	1	1	1.01	Give Solar - Engagement Campaign \| 2026-01-21	Give Solar - Engagement Campaign	0.0110	1.01	11.1	1	2026-01-21	2026-01-21	2026-04-12T10:06:39.787Z
2026-01-22	83	85	4	3	0.8900	Give Solar - Engagement Campaign \| 2026-01-22	Give Solar - Engagement Campaign	0.0471	0.2225	10.47	2	2026-01-22	2026-01-22	2026-04-12T10:06:39.787Z
2026-01-23	66	66	7	7	1.08	Give Solar - Engagement Campaign \| 2026-01-23	Give Solar - Engagement Campaign	0.1061	0.1543	16.36	5	2026-01-23	2026-01-23	2026-04-12T10:06:39.787Z
2026-01-24	71	72	1	1	0.8700	Give Solar - Engagement Campaign \| 2026-01-24	Give Solar - Engagement Campaign	0.0139	0.8700	12.08		2026-01-24	2026-01-24	2026-04-12T10:06:39.787Z
2026-01-25	103	105	5	5	1.31	Give Solar - Engagement Campaign \| 2026-01-25	Give Solar - Engagement Campaign	0.0476	0.2620	12.48	3	2026-01-25	2026-01-25	2026-04-12T10:06:39.787Z
2026-01-26	52	52	2	2	0.6300	Give Solar - Engagement Campaign \| 2026-01-26	Give Solar - Engagement Campaign	0.0385	0.3150	12.12	1	2026-01-26	2026-01-26	2026-04-12T10:06:39.787Z
2026-01-27	107	107	3	3	1.29	Give Solar - Engagement Campaign \| 2026-01-27	Give Solar - Engagement Campaign	0.0280	0.4300	12.06	1	2026-01-27	2026-01-27	2026-04-12T10:06:39.787Z
2026-01-28	67	67	5	5	1.06	Give Solar - Engagement Campaign \| 2026-01-28	Give Solar - Engagement Campaign	0.0746	0.2120	15.82	5	2026-01-28	2026-01-28	2026-04-12T10:06:39.787Z
2026-01-29	42	45	4	4	1.22	Give Solar - Engagement Campaign \| 2026-01-29	Give Solar - Engagement Campaign	0.0889	0.3050	27.11	3	2026-01-29	2026-01-29	2026-04-12T10:06:39.787Z
2026-01-30	22	22	6	6	1.1	Give Solar - Engagement Campaign \| 2026-01-30	Give Solar - Engagement Campaign	0.2727	0.1833	50	2	2026-01-30	2026-01-30	2026-04-12T10:06:39.787Z
2026-01-31	9	9	1	1	0.3500	Give Solar - Engagement Campaign \| 2026-01-31	Give Solar - Engagement Campaign	0.1111	0.3500	38.89	1	2026-01-31	2026-01-31	2026-04-12T10:06:39.787Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:39-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
28	31	1	0.3200	Give Solar - Engagement Campaign \| 18-24 female	Give Solar - Engagement Campaign	18-24	female	0.0323	0.3200	10.32	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
361	441	17	2.86	Give Solar - Engagement Campaign \| 18-24 male	Give Solar - Engagement Campaign	18-24	male	0.0385	0.1682	6.49	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
3	5	0	0.0100	Give Solar - Engagement Campaign \| 18-24 unknown	Give Solar - Engagement Campaign	18-24	unknown	0		2	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
60	74	8	1.16	Give Solar - Engagement Campaign \| 25-34 female	Give Solar - Engagement Campaign	25-34	female	0.1081	0.1450	15.68	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
1,220	1,570	111	13.6	Give Solar - Engagement Campaign \| 25-34 male	Give Solar - Engagement Campaign	25-34	male	0.0707	0.1225	8.66	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:39-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
834	1,021	69	16.96	Give Solar - Engagement Campaign \| android_smartphone	Give Solar - Engagement Campaign	android_smartphone	0.0676	0.2458	16.61	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
5	5	0	0.1301	Give Solar - Engagement Campaign \| android_tablet	Give Solar - Engagement Campaign	android_tablet	0		26.01	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
10	10	2	0.5702	Give Solar - Engagement Campaign \| ipad	Give Solar - Engagement Campaign	ipad	0.2000	0.2851	57.02	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
2,285	2,880	190	31.37	Give Solar - Engagement Campaign \| iphone	Give Solar - Engagement Campaign	iphone	0.0660	0.1651	10.89	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
9,618	16,767	781	38.13	Give Solar // Traffic Campaign - 3.2.26 \| android_smartphone	Give Solar // Traffic Campaign - 3.2.26	android_smartphone	0.0466	0.0488	2.27	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:39-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
3,114	3,916	261	49.03	Give Solar - Engagement Campaign \| US	Give Solar - Engagement Campaign	US	0.0666	0.1879	12.52	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
16,912	31,336	1,310	73.2	Give Solar // Traffic Campaign - 3.2.26 \| PR	Give Solar // Traffic Campaign - 3.2.26	PR	0.0418	0.0559	2.34	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
272	428	16	0.8802	Give Solar // Traffic Campaign - 3.2.26 \| US	Give Solar // Traffic Campaign - 3.2.26	US	0.0374	0.0550	2.06	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
30,943	57,836	507	74.46	Give Solar // Engagement Campaign - 3.2.26 \| PR	Give Solar // Engagement Campaign - 3.2.26	PR	0.0088	0.1469	1.29	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
875	1,761	9	2.08	Give Solar // Engagement Campaign - 3.2.26 \| US	Give Solar // Engagement Campaign - 3.2.26	US	0.0051	0.2311	1.18	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:06:39-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
623	729	53	13.75	Give Solar - Engagement Campaign \| facebook facebook_reels	Give Solar - Engagement Campaign	facebook	facebook_reels	0.0727	0.2594	18.86	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
398	491	52	13	Give Solar - Engagement Campaign \| facebook feed	Give Solar - Engagement Campaign	facebook	feed	0.1059	0.2499	26.47	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
256	307	21	3.01	Give Solar - Engagement Campaign \| instagram feed	Give Solar - Engagement Campaign	instagram	feed	0.0684	0.1434	9.81	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
588	720	41	5.72	Give Solar - Engagement Campaign \| instagram instagram_reels	Give Solar - Engagement Campaign	instagram	instagram_reels	0.0569	0.1396	7.95	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z
1,450	1,669	94	13.56	Give Solar - Engagement Campaign \| instagram instagram_stories	Give Solar - Engagement Campaign	instagram	instagram_stories	0.0563	0.1442	8.12	2026-01-12	2026-04-12	2026-04-12T10:06:39.788Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:20 AM EST. Updated every 2 hours.