Speech and Language Center — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:24 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
SLC // Awareness - GLP & SLP	ACTIVE	$304.97	59,101	109,636	1,932	1.76%	$0.16
SLC // traffic - Recruitment	ACTIVE	$268.38	40,056	74,889	2,144	2.86%	$0.13
SLC // Awareness - December Video	PAUSED	$0.00	0	0	0	0.00%	$0.00
SLC // Awareness - RBT Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
SLC - gold - Co-treat	PAUSED	$0.00	0	0	0	0.00%	$0.00
SLC - Neurodiversity Affirming Practice	PAUSED	$0.00	0	0	0	0.00%	$0.00
SLC - AAC myths	PAUSED	$0.00	0	0	0	0.00%	$0.00
SLC - AAC video	PAUSED	$0.00	0	0	0	0.00%	$0.00
SLC - Bilingual Service video	PAUSED	$0.00	0	0	0	0.00%	$0.00
SLC - Infant Feeding	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$573.35	99,157	184,525	4,076	2.21%	$0.14

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (309 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 309 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

6 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

27 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:16-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Period Start	Period End
40,056	74,889	2,144	1,514	268	SLC // traffic - Recruitment	120214508980200392	LINK_CLICKS	ACTIVE	AUCTION	0.0286	0.1252	3.58	1,289	Link clicks	1,289	95	11,191	11,195	18	4	1.87	6.7	0.0378	0.1773	9,777	910	397	232	119	338	3	2024-11-18	2026-01-12	2026-04-12
59,101	109,636	1,932	1,422	305	SLC // Awareness - GLP & SLP	120232566787530392	LINK_CLICKS	ACTIVE	AUCTION	0.0176	0.1579	2.78	1,346	Link clicks	1,346	60	5,573	5,575	5	2	1.86	5.16	0.0241	0.2145	4,156	1,548	731	502	356	539	3	2025-08-29	2026-01-12	2026-04-12
0	0	0	0	0	SLC // Awareness - December Video	120238021751080392	LINK_CLICKS	PAUSED	AUCTION																						4	2025-12-04	2026-01-12	2026-04-12
0	0	0	0	0	SLC // Awareness - RBT Story	120219727402530392	LINK_CLICKS	PAUSED	AUCTION																						4	2025-03-14	2026-01-12	2026-04-12
0	0	0	0	0	SLC - gold - Co-treat	120216206539820392	LINK_CLICKS	PAUSED	AUCTION																						4	2025-01-23	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Neurodiversity Affirming Practice	120215572779030392	LINK_CLICKS	PAUSED	AUCTION																						4	2025-01-02	2026-01-12	2026-04-12
0	0	0	0	0	SLC - AAC myths	120215097687100392	LINK_CLICKS	PAUSED	AUCTION																						3	2024-12-13	2026-01-12	2026-04-12
0	0	0	0	0	SLC - AAC video	120214022823370392	LINK_CLICKS	PAUSED	AUCTION																							2024-10-30	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Bilingual Service video	120213333289810392	LINK_CLICKS	PAUSED	AUCTION																							2024-10-02	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Infant Feeding	120212402857770392	LINK_CLICKS	PAUSED	AUCTION																							2024-08-23	2026-01-12	2026-04-12
0	0	0	0	0	SLC - ST Overview Loudon	120206886753890392	LINK_CLICKS	PAUSED	AUCTION																							2024-02-20	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Aphasia Lunch	120205852805450392	LINK_CLICKS	PAUSED	AUCTION																							2024-02-02	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Loudoun Tour	120201635864060392	LINK_CLICKS	PAUSED	AUCTION																							2023-10-31	2026-01-12	2026-04-12
0	0	0	0	0	SLC - What is Speech Therapy?	23855847778780391	LINK_CLICKS	PAUSED	AUCTION																							2023-06-15	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Yunel's OT Case Study	23854811270950391	LINK_CLICKS	PAUSED	AUCTION																							2023-05-05	2026-01-12	2026-04-12
0	0	0	0	0	SLC - OT Overview Story	23854041227690391	LINK_CLICKS	PAUSED	AUCTION																							2023-03-07	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Gordy's Recruitment Story	23852386732790391	LINK_CLICKS	PAUSED	AUCTION																							2022-09-28	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Spotswood Tour	23850931725610391	BRAND_AWARENESS	PAUSED	AUCTION																							2022-05-06	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Port Road Tour	23850827291830391	BRAND_AWARENESS	PAUSED	AUCTION																							2022-04-26	2026-01-12	2026-04-12
0	0	0	0	0	SLC - Port Road Tour	23850694015560391	BRAND_AWARENESS	PAUSED	AUCTION																							2022-04-12	2026-01-12	2026-04-12

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:16-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	SLC // traffic - Recruitment	12	8,062	7,524	212	189	32.23	154
2026-04	SLC // Awareness - GLP & SLP	12	17,661	15,901	209	177	32.39	161
2026-03	SLC // traffic - Recruitment	31	23,651	22,274	790	675	93.43	463
2026-03	SLC // Awareness - GLP & SLP	31	37,967	34,911	600	487	93.51	440
2026-02	SLC // traffic - Recruitment	28	25,887	23,991	738	608	83.76	391
2026-02	SLC // Awareness - GLP & SLP	28	33,391	30,255	663	506	99.79	427
2026-01	SLC // traffic - Recruitment	20	17,289	16,086	404	374	58.96	281
2026-01	SLC // Awareness - GLP & SLP	20	20,617	19,590	460	403	79.28	318
Last 90 Days		182	184,525	170,532	4,076	3,419	573	2,635

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	766	814	21	18	2.92	SLC // traffic - Recruitment \| 2026-01-12	SLC // traffic - Recruitment	0.0258	0.1390	3.59	15	2026-01-12	2026-01-12	2026-04-12T10:05:16.262Z
2026-01-12	753	795	28	27	4.24	SLC // Awareness - GLP & SLP \| 2026-01-12	SLC // Awareness - GLP & SLP	0.0352	0.1514	5.33	17	2026-01-12	2026-01-12	2026-04-12T10:05:16.262Z
2026-01-13	630	698	16	14	2.79	SLC // traffic - Recruitment \| 2026-01-13	SLC // traffic - Recruitment	0.0229	0.1744	4	8	2026-01-13	2026-01-13	2026-04-12T10:05:16.262Z
2026-01-13	1,267	1,359	26	21	3.27	SLC // Awareness - GLP & SLP \| 2026-01-13	SLC // Awareness - GLP & SLP	0.0191	0.1258	2.41	18	2026-01-13	2026-01-13	2026-04-12T10:05:16.262Z
2026-01-14	1,355	1,458	27	24	2.55	SLC // traffic - Recruitment \| 2026-01-14	SLC // traffic - Recruitment	0.0185	0.0944	1.75	22	2026-01-14	2026-01-14	2026-04-12T10:05:16.262Z
2026-01-14	613	659	30	28	4.16	SLC // Awareness - GLP & SLP \| 2026-01-14	SLC // Awareness - GLP & SLP	0.0455	0.1387	6.31	15	2026-01-14	2026-01-14	2026-04-12T10:05:16.262Z
2026-01-15	674	687	22	21	3.14	SLC // traffic - Recruitment \| 2026-01-15	SLC // traffic - Recruitment	0.0320	0.1427	4.57	16	2026-01-15	2026-01-15	2026-04-12T10:05:16.262Z
2026-01-15	713	750	21	19	4.35	SLC // Awareness - GLP & SLP \| 2026-01-15	SLC // Awareness - GLP & SLP	0.0280	0.2071	5.8	13	2026-01-15	2026-01-15	2026-04-12T10:05:16.262Z
2026-01-16	1,275	1,321	22	22	2.69	SLC // traffic - Recruitment \| 2026-01-16	SLC // traffic - Recruitment	0.0167	0.1223	2.04	17	2026-01-16	2026-01-16	2026-04-12T10:05:16.262Z
2026-01-16	1,098	1,174	20	17	3.81	SLC // Awareness - GLP & SLP \| 2026-01-16	SLC // Awareness - GLP & SLP	0.0170	0.1905	3.25	14	2026-01-16	2026-01-16	2026-04-12T10:05:16.262Z
2026-01-17	678	739	12	12	2.97	SLC // traffic - Recruitment \| 2026-01-17	SLC // traffic - Recruitment	0.0162	0.2475	4.02	12	2026-01-17	2026-01-17	2026-04-12T10:05:16.262Z
2026-01-17	1,556	1,634	31	29	3.64	SLC // Awareness - GLP & SLP \| 2026-01-17	SLC // Awareness - GLP & SLP	0.0190	0.1174	2.23	23	2026-01-17	2026-01-17	2026-04-12T10:05:16.262Z
2026-01-18	881	943	13	12	3.19	SLC // traffic - Recruitment \| 2026-01-18	SLC // traffic - Recruitment	0.0138	0.2454	3.38	11	2026-01-18	2026-01-18	2026-04-12T10:05:16.262Z
2026-01-18	809	837	14	12	4.42	SLC // Awareness - GLP & SLP \| 2026-01-18	SLC // Awareness - GLP & SLP	0.0167	0.3157	5.28	9	2026-01-18	2026-01-18	2026-04-12T10:05:16.262Z
2026-01-19	1,071	1,172	18	15	3	SLC // traffic - Recruitment \| 2026-01-19	SLC // traffic - Recruitment	0.0154	0.1667	2.56	13	2026-01-19	2026-01-19	2026-04-12T10:05:16.262Z
2026-01-19	1,171	1,173	32	29	4.63	SLC // Awareness - GLP & SLP \| 2026-01-19	SLC // Awareness - GLP & SLP	0.0273	0.1447	3.95	25	2026-01-19	2026-01-19	2026-04-12T10:05:16.262Z
2026-01-20	769	823	14	14	2.93	SLC // traffic - Recruitment \| 2026-01-20	SLC // traffic - Recruitment	0.0170	0.2093	3.56	8	2026-01-20	2026-01-20	2026-04-12T10:05:16.262Z
2026-01-20	857	882	23	21	3.84	SLC // Awareness - GLP & SLP \| 2026-01-20	SLC // Awareness - GLP & SLP	0.0261	0.1670	4.35	14	2026-01-20	2026-01-20	2026-04-12T10:05:16.262Z
2026-01-21	795	890	24	23	3.18	SLC // traffic - Recruitment \| 2026-01-21	SLC // traffic - Recruitment	0.0270	0.1325	3.57	17	2026-01-21	2026-01-21	2026-04-12T10:05:16.262Z
2026-01-21	605	632	16	14	3.75	SLC // Awareness - GLP & SLP \| 2026-01-21	SLC // Awareness - GLP & SLP	0.0253	0.2344	5.93	12	2026-01-21	2026-01-21	2026-04-12T10:05:16.262Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:16-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
676	1,376	109	9.09	SLC // traffic - Recruitment \| 18-24 female	SLC // traffic - Recruitment	18-24	female	0.0792	0.0834	6.61	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
253	442	15	2.26	SLC // traffic - Recruitment \| 18-24 male	SLC // traffic - Recruitment	18-24	male	0.0339	0.1507	5.11	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
14	44	3	0.1800	SLC // traffic - Recruitment \| 18-24 unknown	SLC // traffic - Recruitment	18-24	unknown	0.0682	0.0600	4.09	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
3,163	6,281	360	30.37	SLC // traffic - Recruitment \| 25-34 female	SLC // traffic - Recruitment	25-34	female	0.0573	0.0844	4.84	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
2,739	4,627	82	12.51	SLC // traffic - Recruitment \| 25-34 male	SLC // traffic - Recruitment	25-34	male	0.0177	0.1526	2.7	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:16-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
27,949	54,140	1,060	148	SLC // traffic - Recruitment \| android_smartphone	SLC // traffic - Recruitment	android_smartphone	0.0196	0.1396	2.73	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
333	582	13	2.44	SLC // traffic - Recruitment \| android_tablet	SLC // traffic - Recruitment	android_tablet	0.0223	0.1877	4.19	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
6	6	0	0.0100	SLC // traffic - Recruitment \| desktop	SLC // traffic - Recruitment	desktop	0		1.67	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
243	373	8	2.61	SLC // traffic - Recruitment \| ipad	SLC // traffic - Recruitment	ipad	0.0214	0.3263	7	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
11,074	19,421	1,057	114	SLC // traffic - Recruitment \| iphone	SLC // traffic - Recruitment	iphone	0.0544	0.1082	5.89	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:16-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
40,056	74,889	2,144	268	SLC // traffic - Recruitment \| US	SLC // traffic - Recruitment	US	0.0286	0.1252	3.58	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
59,101	109,636	1,932	305	SLC // Awareness - GLP & SLP \| US	SLC // Awareness - GLP & SLP	US	0.0176	0.1579	2.78	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:16-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
16	16	2	0.0800	SLC // traffic - Recruitment \| facebook facebook_profile_feed	SLC // traffic - Recruitment	facebook	facebook_profile_feed	0.1250	0.0400	5	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
9,564	15,373	486	69.86	SLC // traffic - Recruitment \| facebook facebook_reels	SLC // traffic - Recruitment	facebook	facebook_reels	0.0316	0.1437	4.54	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
21,322	38,594	269	41.73	SLC // traffic - Recruitment \| facebook facebook_reels_overlay	SLC // traffic - Recruitment	facebook	facebook_reels_overlay	0.0070	0.1551	1.08	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
21	28	3	0.3000	SLC // traffic - Recruitment \| facebook facebook_stories	SLC // traffic - Recruitment	facebook	facebook_stories	0.1071	0.1000	10.72	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z
8,773	16,950	1,129	114	SLC // traffic - Recruitment \| facebook feed	SLC // traffic - Recruitment	facebook	feed	0.0666	0.1005	6.7	2026-01-12	2026-04-12	2026-04-12T10:05:16.262Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:24 AM EST. Updated every 2 hours.