Skyline Roofing — Paid Advertising

← All Brands | Updated 4/12/2026, 8:34:24 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
Skyline // Traffic - 12/01 - Roanoke City Schools	ACTIVE	$179.29	22,033	35,900	1,430	3.98%	$0.13
Skyline // Traffic - 12/18 - JMU Villages Complete	PAUSED	$132.60	15,979	25,381	1,435	5.65%	$0.09
Skyline // Traffic - 11/26- A&E	PAUSED	$132.56	16,282	29,519	1,368	4.63%	$0.10
Skyline // Traffic - 03/19 - Kline's Mid-Progress	ACTIVE	$84.19	10,506	11,872	1,184	9.97%	$0.07
Skyline // Traffic - 11/11- Nathanael Greene Elementary	PAUSED	$0.00	0	0	0	0.00%	$0.00
Skyline // Traffic - 10/23- Mt. Horeb Church	PAUSED	$0.00	0	0	0	0.00%	$0.00
Skyline // Traffic - 10/16- JMU Villages Mid	PAUSED	$0.00	0	0	0	0.00%	$0.00
Skyline // Traffic - 10/08- Roanoke Technical Center	PAUSED	$0.00	0	0	0	0.00%	$0.00
Skyline // Traffic - 9/30 - Mass Mountain Coaster	PAUSED	$0.00	0	0	0	0.00%	$0.00
Skyline // Traffic - 9/25 - Roanoke Public Schools	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$528.64	64,800	102,672	5,417	5.28%	$0.10

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (479 records) | Linkedin Ads (2 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 479 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

4 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

4 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:20-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Period Start	Period End
16,282	29,519	1,368	1,098	133	Skyline // Traffic - 11/26- A&E	120237484551120392	LINK_CLICKS	PAUSED	AUCTION	0.0463	0.0969	4.49	270	Link clicks	270	16	7,148	7,150	1	2	1.81	8.14	0.0674	0.1207	6,860	902	413	159	61	215	2	2025-11-26	2026-01-12	2026-04-12
22,033	35,900	1,430	1,211	179	Skyline // Traffic - 12/01 - Roanoke City Schools	120237745631330392	LINK_CLICKS	ACTIVE	AUCTION	0.0398	0.1254	4.99	721	Link clicks	721	156	13,577	13,578	11	1	1.63	8.14	0.0550	0.1481	12,653	4,454	2,683	1,965	1,419	744	2	2025-12-01	2026-01-12	2026-04-12
15,979	25,381	1,435	1,330	133	Skyline // Traffic - 12/18 - JMU Villages Complete	120238838989630392	LINK_CLICKS	PAUSED	AUCTION	0.0565	0.0924	5.22	1,010	Link clicks	1,010	119	8,337	8,337	6		1.59	8.3	0.0832	0.0997	7,187	556	157	61	17	940	2	2025-12-18	2026-01-12	2026-04-12
10,506	11,872	1,184	1,129	84.19	Skyline // Traffic - 03/19 - Kline's Mid-Progress	120242719628030392	LINK_CLICKS	ACTIVE	AUCTION	0.0997	0.0711	7.09	1,067	Link clicks	1,067	23	7,934	7,934	8		1.13	8.01	0.1075	0.0746	6,834	1,029	406	200	44	905		2026-03-19	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 11/11- Nathanael Greene Elementary	120236592991340392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-11-11	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 10/23- Mt. Horeb Church	120235425256140392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-10-23	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 10/16- JMU Villages Mid	120235092657800392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-10-16	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 10/08- Roanoke Technical Center	120234592125880392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-10-08	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 9/30 - Mass Mountain Coaster	120234186664190392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-10-01	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 9/25 - Roanoke Public Schools	120233819458780392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-09-25	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 9/15 - Shickel EPDM	120233314547460392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-09-15	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 08/26 - Potomac Dorm (JMU) Campaign	120232435237230392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-08-26	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 08/17 - Spot: Guillermin Financial Center Campaign	120231916769620392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-08-17	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 8/6- Massanutten Mid Progress	120231331174690392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-08-06	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 07/31 - Spot: Holy Cross Catholic Church Campaign	120231041620540392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-07-31	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 07/25 - Spot: G&B Properties Campaign	120230695529970392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-07-25	2026-01-12	2026-04-12
0	0	0	0	0	Skyline // Traffic - 07/18- Mt. Horeb Mid Progress	120230119397730392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-07-22	2026-01-12	2026-04-12
0	0	0	0	0	Skyline - Web Traffic - 06/26/25 - Beacon Kitchen Project Spotlight	120228677602060392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-06-26	2026-01-12	2026-04-12
0	0	0	0	0	Skyline - Web Traffic - 06/18/25 - CMA Valley Volkswagen Campaign	120228105491140392	OUTCOME_TRAFFIC	PAUSED	AUCTION																							2025-06-18	2026-01-12	2026-04-12
0	0	0	0	0	Skyline Roofing - Web Traffic VA/WVA - 06/13/2025 - Harrisonburg Storage Mid Progress	120227667874060392	LINK_CLICKS	PAUSED	AUCTION																						2	2025-06-13	2026-01-12	2026-04-12

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:20-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	Skyline // Traffic - 12/01 - Roanoke City Schools	12	4,477	4,317	120	103	21.61	83
2026-04	Skyline // Traffic - 03/19 - Kline's Mid-Progress	12	6,409	6,339	599	586	45.03	557
2026-03	Skyline // Traffic - 12/18 - JMU Villages Complete	19	6,959	6,814	441	419	37.17	367
2026-03	Skyline // Traffic - 12/01 - Roanoke City Schools	31	10,622	10,341	429	390	62.12	249
2026-03	Skyline // Traffic - 11/26- A&E	19	7,515	7,100	405	369	37.08	82
2026-03	Skyline // Traffic - 03/19 - Kline's Mid-Progress	13	5,463	5,405	585	561	39.16	510
2026-02	Skyline // Traffic - 12/18 - JMU Villages Complete	28	11,131	10,775	559	534	55.72	412
2026-02	Skyline // Traffic - 12/01 - Roanoke City Schools	28	12,553	12,136	453	421	55.82	220
2026-02	Skyline // Traffic - 11/26- A&E	28	12,637	12,211	590	544	55.72	123
2026-01	Skyline // Traffic - 12/18 - JMU Villages Complete	20	7,291	7,036	435	414	39.71	231
2026-01	Skyline // Traffic - 12/01 - Roanoke City Schools	20	8,248	7,856	428	387	39.74	169
2026-01	Skyline // Traffic - 11/26- A&E	20	9,367	8,966	373	352	39.76	65
Last 90 Days		250	102,672	99,296	5,417	5,080	529	3,068

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	516	521	23	22	2.06	Skyline // Traffic - 11/26- A&E \| 2026-01-12	Skyline // Traffic - 11/26- A&E	0.0441	0.0896	3.95	5	2026-01-12	2026-01-12	2026-04-12T10:05:20.943Z
2026-01-12	450	464	12	11	2.22	Skyline // Traffic - 12/01 - Roanoke City Schools \| 2026-01-12	Skyline // Traffic - 12/01 - Roanoke City Schools	0.0259	0.1850	4.78	7	2026-01-12	2026-01-12	2026-04-12T10:05:20.943Z
2026-01-12	386	408	21	20	2.16	Skyline // Traffic - 12/18 - JMU Villages Complete \| 2026-01-12	Skyline // Traffic - 12/18 - JMU Villages Complete	0.0515	0.1029	5.29	9	2026-01-12	2026-01-12	2026-04-12T10:05:20.943Z
2026-01-13	525	530	21	20	1.99	Skyline // Traffic - 11/26- A&E \| 2026-01-13	Skyline // Traffic - 11/26- A&E	0.0396	0.0948	3.75	6	2026-01-13	2026-01-13	2026-04-12T10:05:20.943Z
2026-01-13	448	460	11	11	1.78	Skyline // Traffic - 12/01 - Roanoke City Schools \| 2026-01-13	Skyline // Traffic - 12/01 - Roanoke City Schools	0.0239	0.1618	3.87	7	2026-01-13	2026-01-13	2026-04-12T10:05:20.943Z
2026-01-13	349	355	20	19	1.9	Skyline // Traffic - 12/18 - JMU Villages Complete \| 2026-01-13	Skyline // Traffic - 12/18 - JMU Villages Complete	0.0563	0.0950	5.35	8	2026-01-13	2026-01-13	2026-04-12T10:05:20.943Z
2026-01-14	439	456	20	18	1.91	Skyline // Traffic - 11/26- A&E \| 2026-01-14	Skyline // Traffic - 11/26- A&E	0.0439	0.0955	4.19	2	2026-01-14	2026-01-14	2026-04-12T10:05:20.943Z
2026-01-14	395	410	9	8	1.87	Skyline // Traffic - 12/01 - Roanoke City Schools \| 2026-01-14	Skyline // Traffic - 12/01 - Roanoke City Schools	0.0220	0.2078	4.56	3	2026-01-14	2026-01-14	2026-04-12T10:05:20.943Z
2026-01-14	357	363	35	33	1.98	Skyline // Traffic - 12/18 - JMU Villages Complete \| 2026-01-14	Skyline // Traffic - 12/18 - JMU Villages Complete	0.0964	0.0566	5.45	10	2026-01-14	2026-01-14	2026-04-12T10:05:20.943Z
2026-01-15	500	511	20	19	1.95	Skyline // Traffic - 11/26- A&E \| 2026-01-15	Skyline // Traffic - 11/26- A&E	0.0391	0.0975	3.82	5	2026-01-15	2026-01-15	2026-04-12T10:05:20.943Z
2026-01-15	402	421	19	17	1.94	Skyline // Traffic - 12/01 - Roanoke City Schools \| 2026-01-15	Skyline // Traffic - 12/01 - Roanoke City Schools	0.0451	0.1021	4.61	7	2026-01-15	2026-01-15	2026-04-12T10:05:20.943Z
2026-01-15	413	438	30	29	1.95	Skyline // Traffic - 12/18 - JMU Villages Complete \| 2026-01-15	Skyline // Traffic - 12/18 - JMU Villages Complete	0.0685	0.0650	4.45	6	2026-01-15	2026-01-15	2026-04-12T10:05:20.943Z
2026-01-16	424	432	23	22	1.92	Skyline // Traffic - 11/26- A&E \| 2026-01-16	Skyline // Traffic - 11/26- A&E	0.0532	0.0835	4.44	3	2026-01-16	2026-01-16	2026-04-12T10:05:20.943Z
2026-01-16	406	434	34	31	2.05	Skyline // Traffic - 12/01 - Roanoke City Schools \| 2026-01-16	Skyline // Traffic - 12/01 - Roanoke City Schools	0.0783	0.0603	4.72	13	2026-01-16	2026-01-16	2026-04-12T10:05:20.943Z
2026-01-16	307	319	17	17	1.91	Skyline // Traffic - 12/18 - JMU Villages Complete \| 2026-01-16	Skyline // Traffic - 12/18 - JMU Villages Complete	0.0533	0.1124	5.99	7	2026-01-16	2026-01-16	2026-04-12T10:05:20.943Z
2026-01-17	500	536	25	24	2.07	Skyline // Traffic - 11/26- A&E \| 2026-01-17	Skyline // Traffic - 11/26- A&E	0.0466	0.0828	3.86	5	2026-01-17	2026-01-17	2026-04-12T10:05:20.943Z
2026-01-17	373	397	31	26	1.95	Skyline // Traffic - 12/01 - Roanoke City Schools \| 2026-01-17	Skyline // Traffic - 12/01 - Roanoke City Schools	0.0781	0.0629	4.91	11	2026-01-17	2026-01-17	2026-04-12T10:05:20.943Z
2026-01-17	313	330	15	14	1.92	Skyline // Traffic - 12/18 - JMU Villages Complete \| 2026-01-17	Skyline // Traffic - 12/18 - JMU Villages Complete	0.0455	0.1280	5.82	12	2026-01-17	2026-01-17	2026-04-12T10:05:20.943Z
2026-01-18	495	524	19	18	2.1	Skyline // Traffic - 11/26- A&E \| 2026-01-18	Skyline // Traffic - 11/26- A&E	0.0363	0.1105	4.01	2	2026-01-18	2026-01-18	2026-04-12T10:05:20.943Z
2026-01-18	419	435	28	26	2.16	Skyline // Traffic - 12/01 - Roanoke City Schools \| 2026-01-18	Skyline // Traffic - 12/01 - Roanoke City Schools	0.0644	0.0771	4.97	9	2026-01-18	2026-01-18	2026-04-12T10:05:20.943Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:20-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
334	608	57	3.77	Skyline // Traffic - 11/26- A&E \| 18-24 female	Skyline // Traffic - 11/26- A&E	18-24	female	0.0938	0.0661	6.2	2026-01-12	2026-04-12	2026-04-12T10:05:20.944Z
557	950	71	5.41	Skyline // Traffic - 11/26- A&E \| 18-24 male	Skyline // Traffic - 11/26- A&E	18-24	male	0.0747	0.0762	5.69	2026-01-12	2026-04-12	2026-04-12T10:05:20.944Z
7	11	0	0.0700	Skyline // Traffic - 11/26- A&E \| 18-24 unknown	Skyline // Traffic - 11/26- A&E	18-24	unknown	0		6.36	2026-01-12	2026-04-12	2026-04-12T10:05:20.944Z
773	1,477	117	7.56	Skyline // Traffic - 11/26- A&E \| 25-34 female	Skyline // Traffic - 11/26- A&E	25-34	female	0.0792	0.0646	5.12	2026-01-12	2026-04-12	2026-04-12T10:05:20.944Z
1,673	3,123	179	15.93	Skyline // Traffic - 11/26- A&E \| 25-34 male	Skyline // Traffic - 11/26- A&E	25-34	male	0.0573	0.0890	5.1	2026-01-12	2026-04-12	2026-04-12T10:05:20.944Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:20-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
4,479	8,430	453	44.9	Skyline // Traffic - 11/26- A&E \| android_smartphone	Skyline // Traffic - 11/26- A&E	android_smartphone	0.0537	0.0991	5.33	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
77	139	7	0.8700	Skyline // Traffic - 11/26- A&E \| android_tablet	Skyline // Traffic - 11/26- A&E	android_tablet	0.0504	0.1243	6.26	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
222	390	23	2.39	Skyline // Traffic - 11/26- A&E \| ipad	Skyline // Traffic - 11/26- A&E	ipad	0.0590	0.1039	6.13	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
11,652	20,506	880	84.06	Skyline // Traffic - 11/26- A&E \| iphone	Skyline // Traffic - 11/26- A&E	iphone	0.0429	0.0955	4.1	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
34	54	5	0.3400	Skyline // Traffic - 11/26- A&E \| other	Skyline // Traffic - 11/26- A&E	other	0.0926	0.0680	6.3	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:20-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
16,282	29,519	1,368	133	Skyline // Traffic - 11/26- A&E \| US	Skyline // Traffic - 11/26- A&E	US	0.0463	0.0969	4.49	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
22,033	35,900	1,430	179	Skyline // Traffic - 12/01 - Roanoke City Schools \| US	Skyline // Traffic - 12/01 - Roanoke City Schools	US	0.0398	0.1254	4.99	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
15,979	25,381	1,435	133	Skyline // Traffic - 12/18 - JMU Villages Complete \| US	Skyline // Traffic - 12/18 - JMU Villages Complete	US	0.0565	0.0924	5.22	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
10,506	11,872	1,184	84.19	Skyline // Traffic - 03/19 - Kline's Mid-Progress \| US	Skyline // Traffic - 03/19 - Kline's Mid-Progress	US	0.0997	0.0711	7.09	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:20-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
3,110	4,962	184	26.49	Skyline // Traffic - 11/26- A&E \| facebook facebook_reels	Skyline // Traffic - 11/26- A&E	facebook	facebook_reels	0.0371	0.1440	5.34	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
4,277	6,921	40	9.96	Skyline // Traffic - 11/26- A&E \| facebook facebook_reels_overlay	Skyline // Traffic - 11/26- A&E	facebook	facebook_reels_overlay	0.0058	0.2490	1.44	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
9,344	17,359	1,140	94.65	Skyline // Traffic - 11/26- A&E \| facebook feed	Skyline // Traffic - 11/26- A&E	facebook	feed	0.0657	0.0830	5.45	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
66	93	0	0.2500	Skyline // Traffic - 11/26- A&E \| facebook instream_video	Skyline // Traffic - 11/26- A&E	facebook	instream_video	0		2.69	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z
3	13	0	0.0500	Skyline // Traffic - 11/26- A&E \| facebook marketplace	Skyline // Traffic - 11/26- A&E	facebook	marketplace	0		3.85	2026-01-12	2026-04-12	2026-04-12T10:05:20.945Z

Linkedin Ads

— 2 reports, 2 records | Data: 2026-01-12 → 2026-04-12

Ad Account ID

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:26-04:00

Value: 509699163

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:26-04:00

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:24 AM EST. Updated every 2 hours.