Rockingham County — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:23 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
RoCo Recruitment // Traffic - 03/03/26 - Mark Myers Firefighter Recruitment	ACTIVE	$201.99	20,754	38,116	5,436	14.26%	$0.04
RoCo Tourism // Awareness - 12/16/25 - Soul Acres	PAUSED	$92.36	31,874	50,545	372	0.74%	$0.25
RoCo Tourism // Traffic - 03/25/26 - Scenic Spring Views Story	ACTIVE	$86.98	9,734	14,751	840	5.69%	$0.10
RoCo Tourism // Awareness - 03/02/26 - Winter Tourism Story	ACTIVE	$60.50	19,336	27,345	174	0.64%	$0.35
RoCo Tourism // Awareness - 10/9/25 - Back Home on the Farm	PAUSED	$0.00	0	0	0	0.00%	$0.00
RoCo Tourism // Awareness - 10/2/25 - Dairy Farming	PAUSED	$0.00	0	0	0	0.00%	$0.00
VMRC // Awareness - 09/16/25 - Roco Fair	PAUSED	$0.00	0	0	0	0.00%	$0.00
RoCo Tourism // Awareness - 09/04/25 - WOLF	PAUSED	$0.00	0	0	0	0.00%	$0.00
RoCo Recruitment // Traffic - 08/25/25 - Firefighter Shorts	PAUSED	$0.00	0	0	0	0.00%	$0.00
RoCo Recruitment // Traffic - 07/30/25 - Firefighter Regional Testing Veery	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$441.83	81,698	130,757	6,822	5.22%	$0.06

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (303 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 303 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

4 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

4 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:36-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Page Likes	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Campaign Stop	Period Start
31,874	50,545	372	337	92.36	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	120238705422810392	OUTCOME_AWARENESS	PAUSED	AUCTION	0.0074	0.2483	1.83	29	Reach	29	26	9,864	9,865		1	1.59	2.9	0.0106	0.2741	9,806	241	109	67	34	25	2	2025-12-16		2026-01-12
20,754	38,116	5,436	4,252	202	RoCo Recruitment // Traffic - 03/03/26 - Mark Myers Firefighter Recruitment	120241873859150392	LINK_CLICKS	ACTIVE	AUCTION	0.1426	0.0372	5.3	1,853	Link clicks	1,853	295	15,798	15,805	13	7	1.84	9.73	0.2049	0.0475	13,620	1,728	609	339	115	1,281		2026-03-02	2026-04-24	2026-01-12
19,336	27,345	174	139	60.5	RoCo Tourism // Awareness - 03/02/26 - Winter Tourism Story	120241874392090392	OUTCOME_AWARENESS	ACTIVE	AUCTION	0.0064	0.3477	2.21	60	Reach	60	8	5,279	5,282	1	3	1.41	3.13	0.0072	0.4353	5,205	48	25	20	5	1	2	2026-03-02	2026-04-02	2026-01-12
9,734	14,751	840	621	86.98	RoCo Tourism // Traffic - 03/25/26 - Scenic Spring Views Story	120242966754550392	LINK_CLICKS	ACTIVE	AUCTION	0.0569	0.1035	5.9	313	Link clicks	313	63	395	402	11	7	1.52	8.94	0.0638	0.1401						279	5	2026-03-25	2026-04-25	2026-01-12
0	0	0	0	0	RoCo Tourism // Awareness - 10/9/25 - Back Home on the Farm	120234649877130392	OUTCOME_AWARENESS	PAUSED	AUCTION																						2	2025-10-09		2026-01-12
0	0	0	0	0	RoCo Tourism // Awareness - 10/2/25 - Dairy Farming	120234222550330392	OUTCOME_AWARENESS	PAUSED	AUCTION																						2	2025-10-02		2026-01-12
0	0	0	0	0	VMRC // Awareness - 09/16/25 - Roco Fair	120233359702630392	OUTCOME_AWARENESS	PAUSED	AUCTION																						5	2025-09-16		2026-01-12
0	0	0	0	0	RoCo Tourism // Awareness - 09/04/25 - WOLF	120233049966480392	OUTCOME_AWARENESS	PAUSED	AUCTION																						2	2025-09-09		2026-01-12
0	0	0	0	0	RoCo Recruitment // Traffic - 08/25/25 - Firefighter Shorts	120232391365760392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						2	2025-08-25	2025-09-24	2026-01-12
0	0	0	0	0	RoCo Recruitment // Traffic - 07/30/25 - Firefighter Regional Testing Veery	120230990227400392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						2	2025-07-30	2025-09-25	2026-01-12
0	0	0	0	0	RoCo Tourism // Awareness - 07/16/25 - Buc-ee's Story	120229998105290392	OUTCOME_AWARENESS	PAUSED	AUCTION																						2	2025-07-16		2026-01-12
0	0	0	0	0	RoCo Recruitment // Traffic - 07/11/25 - Landfill Story	120229697810740392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						2	2025-07-11	2025-08-11	2026-01-12
0	0	0	0	0	RoCo Tourism // Awareness - 06/26/25 - Fairgrounds Story	120228672219010392	OUTCOME_AWARENESS	PAUSED	AUCTION																						2	2025-06-26		2026-01-12
0	0	0	0	0	RoCo // Awareness - 05/24/25 - Endless Caverns	120226367745530392	OUTCOME_AWARENESS	PAUSED	AUCTION																							2025-05-24		2026-01-12
0	0	0	0	0	RoCo // Awareness - 04/30/25 - Quilt Museum	120224402600150392	OUTCOME_AWARENESS	PAUSED	AUCTION																							2025-04-30		2026-01-12
0	0	0	0	0	RoCo Recruitment // Awareness - 04/18/25 - Public Works Campaign	120223210224300392	OUTCOME_AWARENESS	PAUSED	AUCTION																							2025-04-18		2026-01-12
0	0	0	0	0	RoCo // Awareness - 04/01/25 - Cave Hill Campaign	120221571728370392	OUTCOME_AWARENESS	PAUSED	AUCTION																							2025-04-01		2026-01-12
0	0	0	0	0	RoCo Recruitment // Graphic Campaign	120219987404220392	OUTCOME_AWARENESS	PAUSED	AUCTION																							2025-03-17	2025-03-27	2026-01-12
0	0	0	0	0	RoCo Recruitment - Utility Worker Campaign - 2025-03-05	120218970235250392	OUTCOME_AWARENESS	PAUSED	AUCTION																							2025-03-05		2026-01-12

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:36-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	RoCo Tourism // Traffic - 03/25/26 - Scenic Spring Views Story	12	9,770	9,060	577	488	55.57	217
2026-04	RoCo Tourism // Awareness - 03/02/26 - Winter Tourism Story	1	880	813	2	2	1.83	1
2026-04	RoCo Recruitment // Traffic - 03/03/26 - Mark Myers Firefighter Recruitment	12	8,814	8,456	920	849	54.53	434
2026-03	RoCo Tourism // Traffic - 03/25/26 - Scenic Spring Views Story	7	4,983	4,642	263	230	31.43	96
2026-03	RoCo Tourism // Awareness - 03/02/26 - Winter Tourism Story	30	26,465	24,970	172	146	58.67	59
2026-03	RoCo Recruitment // Traffic - 03/03/26 - Mark Myers Firefighter Recruitment	30	29,302	27,862	4,516	4,110	147	1,419
2026-02	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	27	28,535	27,932	246	232	52.46	18
2026-01	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	20	22,010	21,500	126	121	39.9	11
Last 90 Days		139	130,759	125,235	6,822	6,178	442	2,255

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	1,150	1,206	8	7	1.91	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-12	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0066	0.2388	1.58	1	2026-01-12	2026-01-12	2026-04-12T10:02:36.025Z
2026-01-13	1,110	1,128	9	9	1.86	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-13	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0080	0.2067	1.65	1	2026-01-13	2026-01-13	2026-04-12T10:02:36.025Z
2026-01-14	890	892	6	6	1.66	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-14	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0067	0.2767	1.86		2026-01-14	2026-01-14	2026-04-12T10:02:36.025Z
2026-01-15	873	873	2	2	1.94	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-15	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0023	0.9700	2.22		2026-01-15	2026-01-15	2026-04-12T10:02:36.025Z
2026-01-16	1,071	1,071	5	5	2.14	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-16	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0047	0.4280	2	1	2026-01-16	2026-01-16	2026-04-12T10:02:36.025Z
2026-01-17	1,245	1,289	9	8	2.43	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-17	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0070	0.2700	1.89	2	2026-01-17	2026-01-17	2026-04-12T10:02:36.025Z
2026-01-18	1,133	1,183	6	6	2.07	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-18	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0051	0.3450	1.75	2	2026-01-18	2026-01-18	2026-04-12T10:02:36.025Z
2026-01-19	1,109	1,109	8	7	1.96	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-19	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0072	0.2450	1.77	1	2026-01-19	2026-01-19	2026-04-12T10:02:36.025Z
2026-01-20	1,105	1,116	8	8	2.01	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-20	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0072	0.2513	1.8		2026-01-20	2026-01-20	2026-04-12T10:02:36.025Z
2026-01-21	825	877	6	6	1.53	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-21	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0068	0.2550	1.74		2026-01-21	2026-01-21	2026-04-12T10:02:36.025Z
2026-01-22	948	970	5	5	2.46	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-22	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0052	0.4920	2.54		2026-01-22	2026-01-22	2026-04-12T10:02:36.025Z
2026-01-23	847	872	5	5	1.72	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-23	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0057	0.3440	1.97		2026-01-23	2026-01-23	2026-04-12T10:02:36.025Z
2026-01-24	1,194	1,233	5	4	2.25	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-24	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0041	0.4500	1.82	1	2026-01-24	2026-01-24	2026-04-12T10:02:36.025Z
2026-01-25	1,266	1,266	10	9	1.97	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-25	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0079	0.1970	1.56	1	2026-01-25	2026-01-25	2026-04-12T10:02:36.025Z
2026-01-26	1,272	1,272	6	6	1.92	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-26	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0047	0.3200	1.51		2026-01-26	2026-01-26	2026-04-12T10:02:36.025Z
2026-01-27	1,103	1,129	5	5	1.87	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-27	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0044	0.3740	1.66		2026-01-27	2026-01-27	2026-04-12T10:02:36.025Z
2026-01-28	1,053	1,090	7	7	2	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-28	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0064	0.2857	1.83		2026-01-28	2026-01-28	2026-04-12T10:02:36.025Z
2026-01-29	1,068	1,086	4	4	1.98	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-29	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0037	0.4950	1.82	1	2026-01-29	2026-01-29	2026-04-12T10:02:36.025Z
2026-01-30	1,049	1,077	6	6	2	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-30	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0056	0.3333	1.86		2026-01-30	2026-01-30	2026-04-12T10:02:36.025Z
2026-01-31	1,189	1,271	6	6	2.22	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 2026-01-31	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	0.0047	0.3700	1.75		2026-01-31	2026-01-31	2026-04-12T10:02:36.025Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:36-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
354	459	1	0.8900	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 18-24 female	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	18-24	female	0.0022	0.8900	1.94	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
587	686	4	1.15	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 18-24 male	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	18-24	male	0.0058	0.2875	1.68	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
19	29	0	0.0700	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 18-24 unknown	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	18-24	unknown	0		2.41	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
1,573	2,075	8	4.02	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 25-34 female	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	25-34	female	0.0039	0.5025	1.94	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
2,363	3,002	6	5.24	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| 25-34 male	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	25-34	male	0.0020	0.8733	1.75	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:36-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
12,949	19,994	149	36.95	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| android_smartphone	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	android_smartphone	0.0075	0.2480	1.85	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
212	342	3	0.6301	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| android_tablet	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	android_tablet	0.0088	0.2100	1.84	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
1,791	2,716	19	4.49	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| desktop	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	desktop	0.0070	0.2363	1.65	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
925	1,360	9	2.51	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| ipad	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	ipad	0.0066	0.2789	1.85	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
17,303	25,885	187	47.32	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| iphone	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	iphone	0.0072	0.2530	1.83	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:36-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
31,874	50,545	372	92.36	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| US	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	US	0.0074	0.2483	1.83	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
20,754	38,116	5,436	202	RoCo Recruitment // Traffic - 03/03/26 - Mark Myers Firefighter Recruitment \| US	RoCo Recruitment // Traffic - 03/03/26 - Mark Myers Firefighter Recruitment	US	0.1426	0.0372	5.3	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
19,336	27,345	174	60.5	RoCo Tourism // Awareness - 03/02/26 - Winter Tourism Story \| US	RoCo Tourism // Awareness - 03/02/26 - Winter Tourism Story	US	0.0064	0.3477	2.21	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
9,734	14,751	840	86.98	RoCo Tourism // Traffic - 03/25/26 - Scenic Spring Views Story \| US	RoCo Tourism // Traffic - 03/25/26 - Scenic Spring Views Story	US	0.0569	0.1035	5.9	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:36-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
72	74	0	0.1200	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| facebook facebook_profile_feed	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	facebook	facebook_profile_feed	0		1.62	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
1,404	1,756	5	3.13	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| facebook facebook_reels	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	facebook	facebook_reels	0.0028	0.6261	1.78	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
8	8	0	0.0100	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| facebook facebook_reels_overlay	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	facebook	facebook_reels_overlay	0		1.25	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
25,957	41,713	366	76.55	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| facebook feed	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	facebook	feed	0.0088	0.2091	1.84	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z
2,086	2,747	0	5.52	RoCo Tourism // Awareness - 12/16/25 - Soul Acres \| facebook marketplace	RoCo Tourism // Awareness - 12/16/25 - Soul Acres	facebook	marketplace	0		2.01	2026-01-12	2026-04-12	2026-04-12T10:02:36.025Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:23 AM EST. Updated every 2 hours.