Red Wing — Mailchimp

← All Brands | Updated 4/12/2026, 8:34:23 AM EST

Key Summary Tables

Mailchimp — Email Campaigns (Last 90 Days)

Campaign	Send Date	Recipients	Delivered	Open Rate	Click Rate
Resend: Early April Email	2026-04-05	4,981	4,967	20.41%	1.55%
Early April Email	2026-04-02	17,261	17,208	22.51%	2.15%
Resend: Single Day Tickets + Jacktown Happy Hour	2026-03-19	5,279	5,263	16.83%	1.43%
Single Day Tickets + Jacktown Happy Hour	2026-03-17	17,225	17,179	22.77%	2.88%
Single Day Tickets + Full Schedule	2026-03-13	17,255	17,197	22.71%	2.70%
Stage Schedules	2026-03-03	17,257	17,189	27.08%	3.67%
Resend: Full Lineup (unopened segment)	2026-02-09	11,449	11,399	27.31%	1.70%
Full Lineup Announced for Red Wing XIII!	2026-02-05	17,268	17,136	10.49%	5.60%
2026 Preliminary Line Up	2026-01-22	17,249	17,181	31.18%	5.44%
Volunteer Applications are OPEN	2026-01-12	17,284	17,184	26.89%	3.61%

DATA ON THIS PAGE: Mailchimp (152 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Universal Email Rules (All Platforms)

Campaign rows are individual events, not time-series data. Each row represents a single campaign send. Never average, blend, or aggregate campaigns from the same week or month into a summary row. When asked about a specific campaign, find that exact row and report its metrics individually.
Flows/Automations vs Campaigns — always report separately. Campaigns = one-time sends (newsletters, promotions, announcements). Flows/Automations = automated sequences (welcome series, abandoned cart, post-purchase). Never combine campaign and flow metrics into a single total.
Reliable metrics across all platforms (no adjustment needed): Emails Sent / Delivered, Unsubscribes, Bounces (Hard + Soft), Spam Complaints / Abuse Reports, Revenue / Orders / Conversion Value.
Each platform's metrics match what that platform's own dashboard displays. Report them as-is with no caveats. Do not estimate, adjust, or calculate alternative values for any metric.
Do not compare open rates or click rates across platforms. Mailchimp and Klaviyo use different measurement methods. When comparing email performance across brands on different platforms, use only reliable metrics (delivered, unsubscribes, bounces, revenue).

Mailchimp — Interpretation Rules

Monthly Summary tables: Use all columns as labeled — Emails Sent, Total Opens, Unique Opens, Total Clicks, Unique Clicks, Unsubscribes, etc. These are the correct values to report.
Individual Campaign detail rows (if present): Prefer "Clean Open Rate" and "Clean Click Rate" columns over raw "Open Rate" / "Click Rate" columns. Clean columns exclude Apple Mail Privacy Protection (MPP) auto-fetches and bot clicks.
MPP Opens Filtered / Bot Clicks Filtered: Internal QA columns. Do not include in reports.
CTOR: Click-to-Open Rate = Click Rate ÷ Open Rate.
Reliable metrics (no adjustment needed): Emails Sent, Delivered, Unique Opens, Unique Clicks, Unsubscribes, Hard/Soft Bounces, Abuse Reports, Revenue, Forwards.

Mailchimp

— 2 reports, 152 records | Data: 2022-04-25 → 2026-04-12

Campaigns

2022-04-25 to 2026-04-05. Fetched 2026-04-12 06:03:40-04:00

📊 Monthly Summary

Month	Days	Emails Sent	Unsubscribes	Abuse Reports	Clean Unique Opens	Clean Unique Clicks
2026-04	2	22,242	43	2	4,887	447
2026-03	4	57,016	143	4	13,357	1,663
2026-02	2	28,717	103	1	4,911	1,153
2026-01	3	34,609	125	4	10,025	1,574
2025-12	2	34,419	143	4	8,564	1,655
2025-11	2	34,595	122	1	8,893	997
2025-10	1	17,342	29	2	2,957	428
2025-08	1	18,758	123	23	4,380	271
2025-06	18	54,165	192	14	8,990	3,239
2025-05	4	35,071	127	7	3,220	914
2025-04	3	42,112	104	3	3,634	2,159
2025-03	4	31,259	76	4	4,981	858
2025-02	3	35,390	90	8	2,048	799
2025-01	3	45,847	105	5	10,165	2,164
2024-12	2	30,488	107	7	7,897	1,679
2024-11	2	30,488	84	1	8,774	1,052
2024-10	1	15,295	22	4	4,716	540
2024-08	1	15,338	36	2	4,932	202
2024-06	18	32,606	76	9	11,328	3,130
2024-05	3	45,793	81	11	17,268	1,756
2024-04	5	45,878	57	11	21,970	2,107
2024-03	2	30,437	48	2	12,809	1,082
2024-02	1	15,117	31	1	8,418	1,164
2024-01	1	15,133	39	1	8,735	751
2023-12	2	15,039	44	3	8,477	1,463
2023-11	4	30,163	87	2	16,036	1,117
2023-10	2	30,086	61	5	14,840	875
2023-08	1	15,032	40	2	8,687	324
2023-06	21	91,855	199	9	48,466	4,504
2023-05	2	29,565	54	12	10,738	845
2023-04	2	29,172	61	7	10,512	1,606
2023-03	1	14,480	24	3	7,066	673
2023-02	1	14,287	23	1	6,850	917
2023-01	1	14,269	33	0	7,598	889
2022-12	2	28,257	102	3	14,750	1,694
2022-11	3	28,300	99	4	16,168	1,325
2022-10	1	38	0	0	32	21
2022-08	1	14,095	31	3	6,575	171
2022-06	16	43,790	86	15	19,339	4,115
2022-05	2	27,399	47	3	11,260	728
2022-04	1	13,575	21	4	5,317	616
Last 90 Days	11	142,584	414	11	33,180	4,837

📊 Monthly Email Performance (with computed rates)

Month	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026-04	2	22,242	4,887	22.04%	447	2.02%	9.15%	43	0.1939%
2026-03	4	57,016	13,357	23.50%	1,663	2.93%	12.45%	143	0.2516%
2026-02	2	28,717	4,911	17.21%	1,153	4.04%	23.48%	103	0.3610%
2026-01	3	34,609	10,025	29.11%	1,574	4.57%	15.70%	125	0.3630%
2025-12	2	34,419	8,564	25.03%	1,655	4.84%	19.33%	143	0.4180%
2025-11	2	34,595	8,893	25.89%	997	2.90%	11.21%	122	0.3552%
2025-10	1	17,342	2,957	17.19%	428	2.49%	14.47%	29	0.1685%
2025-08	1	18,758	4,380	23.62%	271	1.46%	6.19%	123	0.6632%
2025-06	18	54,165	8,990	16.77%	3,239	6.04%	36.03%	192	0.3582%
2025-05	4	35,071	3,220	9.22%	914	2.62%	28.39%	127	0.3638%
2025-04	3	42,112	3,634	8.66%	2,159	5.15%	59.41%	104	0.2479%
2025-03	4	31,259	4,981	16.00%	858	2.76%	17.23%	76	0.2442%
2025-02	3	35,390	2,048	5.83%	799	2.28%	39.01%	90	0.2563%
2025-01	3	45,847	10,165	22.30%	2,164	4.75%	21.29%	105	0.2304%
2024-12	2	30,488	7,897	26.04%	1,679	5.54%	21.26%	107	0.3528%
2024-11	2	30,488	8,774	28.94%	1,052	3.47%	11.99%	84	0.2770%
2024-10	1	15,295	4,716	31.05%	540	3.56%	11.45%	22	0.1448%
2024-08	1	15,338	4,932	32.35%	202	1.32%	4.10%	36	0.2361%
2024-06	18	32,606	11,328	34.84%	3,130	9.63%	27.63%	76	0.2337%
2024-05	3	45,793	17,268	37.85%	1,756	3.85%	10.17%	81	0.1775%
2024-04	5	45,878	21,970	48.09%	2,107	4.61%	9.59%	57	0.1248%
2024-03	2	30,437	12,809	42.32%	1,082	3.57%	8.45%	48	0.1586%
2024-02	1	15,117	8,418	56.08%	1,164	7.75%	13.83%	31	0.2065%
2024-01	1	15,133	8,735	58.09%	751	4.99%	8.60%	39	0.2594%
2023-12	2	15,039	8,477	56.65%	1,463	9.78%	17.26%	44	0.2940%
2023-11	4	30,163	16,036	53.47%	1,117	3.72%	6.97%	87	0.2901%
2023-10	2	30,086	14,840	49.57%	875	2.92%	5.90%	61	0.2037%
2023-08	1	15,032	8,687	58.06%	324	2.17%	3.73%	40	0.2673%
2023-06	21	91,855	48,466	52.98%	4,504	4.92%	9.29%	199	0.2175%
2023-05	2	29,565	10,738	36.51%	845	2.87%	7.87%	54	0.1836%
2023-04	2	29,172	10,512	36.21%	1,606	5.53%	15.28%	61	0.2101%
2023-03	1	14,480	7,066	49.04%	673	4.67%	9.52%	24	0.1666%
2023-02	1	14,287	6,850	48.24%	917	6.46%	13.39%	23	0.1620%
2023-01	1	14,269	7,598	53.61%	889	6.27%	11.70%	33	0.2329%
2022-12	2	28,257	14,750	52.54%	1,694	6.03%	11.48%	102	0.3634%
2022-11	3	28,300	16,168	57.64%	1,325	4.72%	8.20%	99	0.3529%
2022-10	1	38	32	84.21%	21	55.26%	65.63%	0	0.0000%
2022-08	1	14,095	6,575	47.00%	171	1.22%	2.60%	31	0.2216%
2022-06	16	43,790	19,339	44.37%	4,115	9.44%	21.28%	86	0.1973%
2022-05	2	27,399	11,260	41.32%	728	2.67%	6.47%	47	0.1725%
2022-04	1	13,575	5,317	39.35%	616	4.56%	11.59%	21	0.1554%

📈 Year-over-Year Comparison

Period	Metric	Prior Year	Current Year	Change	% Change
Dec (2024 → 2025)	Campaigns	2	2	0	0.0%
	Emails Sent	30,488	34,419	3,931	12.9%
	Unique Opens	7,897	8,564	667	8.4%
	Open Rate	26.04%	25.03%	-1.01pp	-3.9%
	Unique Clicks	1,679	1,655	-24	-1.4%
	Click Rate	5.54%	4.84%	-0.70pp	-12.6%
	CTOR	21.26%	19.33%	-1.94pp	-9.1%
	Unsubscribes	107	143	36	33.6%
	Unsub Rate	0.3528%	0.4180%	+0.07pp	18.5%
Nov (2024 → 2025)	Campaigns	2	2	0	0.0%
	Emails Sent	30,488	34,595	4,107	13.5%
	Unique Opens	8,774	8,893	119	1.4%
	Open Rate	28.94%	25.89%	-3.05pp	-10.5%
	Unique Clicks	1,052	997	-55	-5.2%
	Click Rate	3.47%	2.90%	-0.57pp	-16.3%
	CTOR	11.99%	11.21%	-0.78pp	-6.5%
	Unsubscribes	84	122	38	45.2%
	Unsub Rate	0.2770%	0.3552%	+0.08pp	28.2%
Oct (2024 → 2025)	Campaigns	1	1	0	0.0%
	Emails Sent	15,295	17,342	2,047	13.4%
	Unique Opens	4,716	2,957	-1,759	-37.3%
	Open Rate	31.05%	17.19%	-13.86pp	-44.6%
	Unique Clicks	540	428	-112	-20.7%
	Click Rate	3.56%	2.49%	-1.07pp	-30.0%
	CTOR	11.45%	14.47%	+3.02pp	26.4%
	Unsubscribes	22	29	7	31.8%
	Unsub Rate	0.1448%	0.1685%	+0.02pp	16.4%
Aug (2024 → 2025)	Campaigns	1	1	0	0.0%
	Emails Sent	15,338	18,758	3,420	22.3%
	Unique Opens	4,932	4,380	-552	-11.2%
	Open Rate	32.35%	23.62%	-8.73pp	-27.0%
	Unique Clicks	202	271	69	34.2%
	Click Rate	1.32%	1.46%	+0.14pp	10.3%
	CTOR	4.10%	6.19%	+2.09pp	51.1%
	Unsubscribes	36	123	87	241.7%
	Unsub Rate	0.2361%	0.6632%	+0.43pp	180.9%
Jun (2024 → 2025)	Campaigns	18	18	0	0.0%
	Emails Sent	32,606	54,165	21,559	66.1%
	Unique Opens	11,328	8,990	-2,338	-20.6%
	Open Rate	34.84%	16.77%	-18.06pp	-51.9%
	Unique Clicks	3,130	3,239	109	3.5%
	Click Rate	9.63%	6.04%	-3.58pp	-37.2%
	CTOR	27.63%	36.03%	+8.40pp	30.4%
	Unsubscribes	76	192	116	152.6%
	Unsub Rate	0.2337%	0.3582%	+0.12pp	53.3%
May (2024 → 2025)	Campaigns	3	4	1	33.3%
	Emails Sent	45,793	35,071	-10,722	-23.4%
	Unique Opens	17,268	3,220	-14,048	-81.4%
	Open Rate	37.85%	9.22%	-28.63pp	-75.6%
	Unique Clicks	1,756	914	-842	-47.9%
	Click Rate	3.85%	2.62%	-1.23pp	-32.0%
	CTOR	10.17%	28.39%	+18.22pp	179.1%
	Unsubscribes	81	127	46	56.8%
	Unsub Rate	0.1775%	0.3638%	+0.19pp	104.9%
Apr (2025 → 2026)	Campaigns	3	2	-1	-33.3%
	Emails Sent	42,112	22,242	-19,870	-47.2%
	Unique Opens	3,634	4,887	1,253	34.5%
	Open Rate	8.66%	22.04%	+13.38pp	154.4%
	Unique Clicks	2,159	447	-1,712	-79.3%
	Click Rate	5.15%	2.02%	-3.13pp	-60.8%
	CTOR	59.41%	9.15%	-50.26pp	-84.6%
	Unsubscribes	104	43	-61	-58.7%
	Unsub Rate	0.2479%	0.1939%	-0.05pp	-21.8%
Mar (2025 → 2026)	Campaigns	4	4	0	0.0%
	Emails Sent	31,259	57,016	25,757	82.4%
	Unique Opens	4,981	13,357	8,376	168.2%
	Open Rate	16.00%	23.50%	+7.50pp	46.9%
	Unique Clicks	858	1,663	805	93.8%
	Click Rate	2.76%	2.93%	+0.17pp	6.2%
	CTOR	17.23%	12.45%	-4.78pp	-27.7%
	Unsubscribes	76	143	67	88.2%
	Unsub Rate	0.2442%	0.2516%	+0.01pp	3.1%
Feb (2025 → 2026)	Campaigns	3	2	-1	-33.3%
	Emails Sent	35,390	28,717	-6,673	-18.9%
	Unique Opens	2,048	4,911	2,863	139.8%
	Open Rate	5.83%	17.21%	+11.38pp	195.1%
	Unique Clicks	799	1,153	354	44.3%
	Click Rate	2.28%	4.04%	+1.77pp	77.6%
	CTOR	39.01%	23.48%	-15.54pp	-39.8%
	Unsubscribes	90	103	13	14.4%
	Unsub Rate	0.2563%	0.3610%	+0.10pp	40.8%
Jan (2025 → 2026)	Campaigns	3	3	0	0.0%
	Emails Sent	45,847	34,609	-11,238	-24.5%
	Unique Opens	10,165	10,025	-140	-1.4%
	Open Rate	22.30%	29.11%	+6.81pp	30.5%
	Unique Clicks	2,164	1,574	-590	-27.3%
	Click Rate	4.75%	4.57%	-0.18pp	-3.7%
	CTOR	21.29%	15.70%	-5.59pp	-26.2%
	Unsubscribes	105	125	20	19.0%
	Unsub Rate	0.2304%	0.3630%	+0.13pp	57.5%

📅 Quarterly Roll-up

Quarter	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026 Q2	2	22,242	4,887	22.04%	447	2.02%	9.15%	43	0.1939%
2026 Q1	9	120,342	28,293	23.62%	4,390	3.66%	15.52%	371	0.3097%
2025 Q4	5	86,356	20,414	23.80%	3,080	3.59%	15.09%	294	0.3428%
2025 Q3	1	18,758	4,380	23.62%	271	1.46%	6.19%	123	0.6632%
2025 Q2	25	131,348	15,844	12.14%	6,312	4.84%	39.84%	423	0.3242%
2025 Q1	10	112,496	17,194	15.38%	3,821	3.42%	22.22%	271	0.2423%
2024 Q4	5	76,271	21,387	28.20%	3,271	4.31%	15.29%	213	0.2809%
2024 Q3	1	15,338	4,932	32.35%	202	1.32%	4.10%	36	0.2361%
2024 Q2	26	124,277	50,566	40.84%	6,993	5.65%	13.83%	214	0.1728%
2024 Q1	4	60,687	29,962	49.68%	2,997	4.97%	10.00%	118	0.1956%
2023 Q4	8	75,288	39,353	52.54%	3,455	4.61%	8.78%	192	0.2564%
2023 Q3	1	15,032	8,687	58.06%	324	2.17%	3.73%	40	0.2673%
2023 Q2	25	150,592	69,716	46.50%	6,955	4.64%	9.98%	314	0.2094%
2023 Q1	3	43,036	21,514	50.29%	2,479	5.79%	11.52%	80	0.1870%
2022 Q4	6	56,595	30,950	55.11%	3,040	5.41%	9.82%	201	0.3579%
2022 Q3	1	14,095	6,575	47.00%	171	1.22%	2.60%	31	0.2216%
2022 Q2	19	84,764	35,916	42.58%	5,459	6.47%	15.20%	154	0.1826%

👥 List Health Trend

Avg Recipients = average emails sent per campaign that month (proxy for list size). Cumulative unsubs from earliest month forward.

Month	Avg Recipients	Net Change	Monthly Unsubs	Cumulative Unsubs
2026-04	11,121	-3,133	43	3,118
2026-03	14,254	-105	143	3,075
2026-02	14,359	+2,823	103	2,932
2026-01	11,536	-5,674	125	2,829
2025-12	17,210	-88	143	2,704
2025-11	17,298	-44	122	2,561
2025-10	17,342	-1,416	29	2,439
2025-08	18,758	+15,749	123	2,410
2025-06	3,009	-5,759	192	2,287
2025-05	8,768	-5,269	127	2,095
2025-04	14,037	+6,222	104	1,968
2025-03	7,815	-3,982	76	1,864
2025-02	11,797	-3,485	90	1,788
2025-01	15,282	+38	105	1,698
2024-12	15,244	—	107	1,593
2024-11	15,244	-51	84	1,486
2024-10	15,295	-43	22	1,402
2024-08	15,338	+13,527	36	1,380
2024-06	1,811	-13,453	76	1,344
2024-05	15,264	+6,088	81	1,268
2024-04	9,176	-6,043	57	1,187
2024-03	15,219	+102	48	1,130
2024-02	15,117	-16	31	1,082
2024-01	15,133	+7,613	39	1,051
2023-12	7,520	-21	44	1,012
2023-11	7,541	-7,502	87	968
2023-10	15,043	+11	61	881
2023-08	15,032	+10,658	40	820
2023-06	4,374	-10,409	199	780
2023-05	14,783	+197	54	581
2023-04	14,586	+106	61	527
2023-03	14,480	+193	24	466
2023-02	14,287	+18	23	442
2023-01	14,269	+140	33	419
2022-12	14,129	+4,696	102	386
2022-11	9,433	+9,395	99	284
2022-10	38	-14,057	0	185
2022-08	14,095	+11,358	31	185
2022-06	2,737	-10,963	86	154
2022-05	13,700	+125	47	68
2022-04	13,575	—	21	21

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Unique Clicks	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Unsub Rate	List Open Rate
2026-04-05T19:30:00+00:00	Resend: Early April Email	Escape for the weekend and camp onsite!	4,981	1,631	0.2041	84	0.0155	1,014	77	617	10	c7c037af14	Master List	regular	2	12	2,012	111	0	2026-04-12T06:28:30+00:00	77	2026-04-09T18:45:23+00:00	119	35	40.55
2026-04-02T19:30:00+00:00	Early April Email	Escape for the weekend and camp onsite!	17,261	7,930	0.2251	577	0.0215	3,873	370	4,057	33	a1481b27bd	Master List	regular	6	47	10,944	732	2	2026-04-12T08:20:52+00:00	370	2026-04-12T02:12:46+00:00	119	35	40.55
2026-03-19T14:15:00+00:00	Resend: Single Day Tickets + Jacktown Happy Hour	Harrisonburg Happy Hour + Single Day Tickets on sale!	5,279	1,492	0.1683	81	0.0143	886	75	606	15	c6ef8bc372	Master List	regular	3	13	1,790	98	0	2026-04-12T02:27:46+00:00	75	2026-04-04T14:49:13+00:00	119	35	40.55
2026-03-17T14:15:00+00:00	Single Day Tickets + Jacktown Happy Hour	Harrisonburg Happy Hour + Single Day Tickets on sale!	17,225	7,622	0.2277	687	0.0288	3,911	494	3,711	41	d7fbf05178	Master List	regular	7	39	10,895	853	0	2026-04-12T09:44:02+00:00	494	2026-04-10T22:47:15+00:00	119	35	40.55
2026-03-13T14:00:00+00:00	Single Day Tickets + Full Schedule	Single Day Tickets on sale next week!	17,255	8,008	0.2271	1,095	0.0270	3,905	464	4,103	43	953fedb2aa	Master List	regular	12	46	11,861	1,393	1	2026-04-12T04:45:22+00:00	464	2026-04-09T20:35:22+00:00	119	35	40.55
2026-03-03T18:00:00+00:00	Stage Schedules	Look who's performing on The Roots Stage!	17,257	8,480	0.2708	897	0.0367	4,655	630	3,825	44	dc366df3a9	Master List	regular	13	55	12,409	1,123	3	2026-04-11T19:04:48+00:00	630	2026-04-05T21:28:24+00:00	119	35	40.55
2026-02-09T20:30:00+00:00	Resend: Full Lineup (unopened segment)	Look Who's Performing at Red Wing XIII!	11,449	3,887	0.2731	286	0.0170	3,113	194	774	48	982a5f73d0	Master List	regular	4	46	8,033	343	0	2026-04-11T15:31:00+00:00	194	2026-03-20T17:52:28+00:00	119	35	40.55
2026-02-05T15:00:00+00:00	Full Lineup Announced for Red Wing XIII!	Full Lineup Announced for Red Wing XIII!	17,268	6,018	0.1049	1,399	0.0560	1,798	959	4,220	55	85806f3327	Master List	regular	17	115	15,280	1,799	1	2026-04-12T05:26:48+00:00	959	2026-04-08T02:07:02+00:00	119	35	40.55
2026-01-22T15:00:00+00:00	2026 Preliminary Line Up	First 20 Bands Announced!	17,249	9,365	0.3118	1,752	0.0544	5,357	935	4,008	54	42578563e6	Master List	regular	9	59	15,016	2,129	2	2026-04-11T17:23:29+00:00	935	2026-03-12T15:22:12+00:00	119	35	40.55
2026-01-12T15:00:00+00:00	Volunteer Applications are OPEN	Calling all Volunteers!	17,284	8,700	0.2689	942	0.0361	4,621	620	4,079	71	61703dad5c	Master List	regular	37	63	13,215	1,110	2	2026-04-08T16:26:42+00:00	620	2026-04-03T00:33:42+00:00	119	35	40.55
2026-01-08T21:00:00+00:00	Red Wing 2026 Volunteer Applications Opening January 12	2026 Volunteer Applications Opening January 12	76	68	0.6267	27	0.2533	47	19	21	0	606894f407	Volunteers!	regular	0	1	186	45	0	2026-04-06T18:55:01+00:00	19	2026-01-26T18:26:37+00:00	6	0	86.67
2025-12-05T20:00:00+00:00	Amazing Start to Red Wing XIII!	Amazing Start to Red Wing XIII!	17,204	7,994	0.2355	986	0.0405	4,029	693	3,965	77	b3014e65d0	Master List	regular	12	86	12,085	1,233	3	2026-04-07T16:01:29+00:00	693	2026-04-06T14:59:11+00:00	119	35	40.55
2025-12-02T18:00:00+00:00	Early Bird Launch Starts TOMORROW!	🎉 Early Bird Launch Starts TOMORROW!	17,215	8,334	0.2651	1,450	0.0562	4,535	962	3,799	66	075cdbf767	Master List	regular	12	96	13,018	2,053	1	2026-03-27T11:51:54+00:00	962	2026-04-08T01:50:01+00:00	119	35	40.55
2025-11-28T20:00:00+00:00	Early Bird 5=day Countdown	🎉 FIVE days until Early Bird Launch!	17,274	8,554	0.2422	815	0.0225	4,158	386	4,396	65	64d7c985a8	Master List	regular	12	97	13,009	1,098	0	2026-04-07T19:17:40+00:00	386	2026-01-10T22:23:35+00:00	119	35	40.55
2025-11-12T21:00:00+00:00	Early Bird Dates & Details (2025 design +)	🎉 Early Birds, Get Ready: Dates & Details Inside!	17,321	9,061	0.2755	1,131	0.0356	4,735	611	4,326	57	c0a5c10668	Master List	regular	25	110	16,864	1,331	1	2026-04-07T19:17:39+00:00	611	2026-02-16T12:32:09+00:00	119	35	40.55
2025-10-31T14:00:04+00:00	Winter Roots Concert 2026	Tickets on sale NOW! Two Amazing Bands, One Special Night!	17,342	6,007	0.1719	718	0.0249	2,957	428	3,050	29	99b61576d3	Master List	regular	35	101	10,628	937	2	2026-04-10T12:16:22+00:00	428	2026-01-25T15:42:49+00:00	119	35	40.55
2025-08-22T17:00:00+00:00	It's time to plan for 2026!	It's time to plan for 2026!	18,758	8,596	0.2362	460	0.0146	4,380	271	4,216	123	a1cebe536d	Master List	regular	54	157	15,023	890	23	2026-04-07T22:14:50+00:00	271	2026-04-01T12:35:33+00:00	119	35	40.55
2025-06-26T18:00:00+00:00	Festival Thank you & Survey 2025	Thank YOU for an amazing 3 days!	17,810	8,530	0.2508	1,153	0.0523	4,380	913	4,150	90	fc21f895e6	Master List	regular	14	335	14,106	1,431	4	2026-04-07T19:17:35+00:00	913	2026-01-01T02:42:57+00:00	119	35	40.55
2025-06-18T13:00:00+00:00	Chimney Ridge Park & Walk (#2)	CHIMNEY RIDGE PARK & WALK: Important Camping Information	128	117	0.6172	50	0.2109	79	27	38	0	5984509707	Chimney Ridge Park & Walk 2025	regular	0	0	384	70	0	2026-01-14T20:36:12+00:00	27	2025-06-24T16:31:43+00:00	0	0	86.21
2025-06-18T13:00:00+00:00	Glamping Email 2025 (#2)	RED WING GLAMPING: Important Camping Information	31	27	0.6774	15	0.2903	21	9	6	0	a8302ac450	Glamping 2025	regular	0	0	116	15	0	2025-08-03T14:53:39+00:00	9	2025-06-19T22:30:47+00:00	0	0	83.33

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:40-04:00

Mc Campaigns (151 rows)

Last 30 days: 5 daily rows. 30-90 days: 5 weekly summaries (5 rows condensed). 90+ days: 38 monthly summaries (141 rows condensed).

Send Time	Campaign Title	Subject Line	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	Clean Unique Opens	Clean Open Rate	Clean Unique Clicks	Clean Click Rate	Mpp Opens Filtered	Unsubscribes	Campaign ID	List Name	Type	Hard Bounces	Soft Bounces	Total Opens	Total Clicks	Abuse Reports	Last Open	Unique Subscriber Clicks	Last Click	List Sub Rate	List Unsub Rate	List Open Rate	Row Count
Apr 2022	Single day reminder	Single Day Tickets on sale next Monday!	13,575	5,317	0.3900	776	0.0500	5,317	0.3900	616	0.0500	0	21	d79e6b99e3	Master List	regular	7	56	8,812	1,012	4	2026-03-24T11:51:42+00:00	616	2023-06-22T18:13:56+00:00	119	35	40.55	1
Apr 2023	2 values	2 values	29,172	10,516	0.3600	2,011	0.0600	10,512	0.3600	1,606	0.0600	4	61	2 values	Master List	regular	13	57	17,545	2,759	7	2 values	1,606	2 values	119	35	40.55	2
Apr 2024	5 values	4 values	45,878	21,985	0.5600	2,722	0.1200	21,970	0.5600	2,107	0.1200	15	57	5 values	3 values	regular	8.25	53.33	35,153	3,666	11	5 values	2,107	5 values	119	35	50.87	5
Apr 2025	3 values	3 values	42,112	13,100	0.3000	2,944	0.0600	3,634	0.0900	2,159	0.0600	9,466	104	3 values	Master List	regular	8.33	45	19,517	3,770	3	3 values	2,159	3 values	119	35	40.55	3
Aug 2022	Save the Date for Red Wing X!	Save the Date for Red Wing X!	14,095	6,575	0.4700	237	0.0100	6,575	0.4700	171	0.0100	0	31	c6255439b8	Master List	regular	24	82	12,068	327	3	2026-03-07T17:05:37+00:00	171	2024-11-13T06:16:21+00:00	119	35	40.55	1
Aug 2023	Save the date for Red Wing XI!	Save the Date for Red Wing XI!	15,032	8,689	0.5800	468	0.0200	8,687	0.5800	324	0.0200	2	40	e4a0aefbba	Master List	regular	21	49	15,401	554	2	2026-03-02T22:12:39+00:00	324	2024-08-01T20:07:22+00:00	119	35	40.55	1
Aug 2024	Never too early to save the date!	Never too early to save the date!	15,338	8,016	0.5300	369	0.0100	4,932	0.3200	202	0.0100	3,084	36	93c192b961	Master List	regular	21	70	13,092	466	2	2026-04-04T12:02:32+00:00	202	2025-04-27T19:33:01+00:00	119	35	40.55	1
Aug 2025	It's time to plan for 2026!	It's time to plan for 2026!	18,758	8,596	0.4600	460	0.0100	4,380	0.2400	271	0.0100	4,216	123	a1cebe536d	Master List	regular	54	157	15,023	890	23	2026-04-07T22:14:50+00:00	271	2026-04-01T12:35:33+00:00	119	35	40.55	1
Dec 2022	2 values	2 values	28,257	14,750	0.5300	2,267	0.0600	14,750	0.5300	1,694	0.0600	0	102	2 values	Master List	regular	9	83.5	25,325	3,929	3	2 values	1,694	2 values	119	35	40.55	2
Dec 2023	2 values	2 values	15,039	8,478	0.7600	2,088	0.4700	8,477	0.7600	1,463	0.4700	1	44	2 values	2 values	regular	16	58	15,491	3,786	3	2 values	1,463	2 values	119	35	66.27	2
Dec 2024	2 values	2 values	30,488	15,787	0.5200	2,261	0.0600	7,897	0.2600	1,679	0.0600	7,890	107	2 values	Master List	regular	13.5	66.5	27,135	3,520	7	2 values	1,679	2 values	119	35	40.55	2
Dec 2025	2 values	2 values	34,419	16,328	0.4800	2,436	0.0500	8,564	0.2500	1,655	0.0500	7,764	143	2 values	Master List	regular	12	91	25,103	3,286	4	2 values	1,655	2 values	119	35	40.55	2
Feb 2023	Full Line Up Announcement - Red Wing X	No more waiting! Meet your Red Wing X bands!	14,287	6,850	0.4800	1,923	0.0600	6,850	0.4800	917	0.0600	0	23	97b4f0155e	Master List	regular	34	53	14,409	2,544	1	2026-03-24T11:41:06+00:00	917	2026-01-15T14:14:46+00:00	119	35	40.55	1
Feb 2024	Amazing Line Up for Red Wing XI!	Amazing Line Up for Red Wing XI!	15,117	8,423	0.5600	1,879	0.0800	8,418	0.5600	1,164	0.0800	5	31	bca128a76e	Master List	regular	12	95	15,104	2,528	1	2026-03-20T14:25:03+00:00	1,164	2026-01-25T23:22:34+00:00	119	35	40.55	1
Feb 2025	3 values	3 values	35,390	7,660	0.2000	1,195	0.0200	2,048	0.0600	799	0.0200	5,612	90	3 values	Master List	regular	12	79	10,592	1,418	8	3 values	799	3 values	119	35	40.55	3
Jan 2023	2023 Initial Band Announcement	First Bands Announced for 2023!	14,269	7,599	0.5400	1,713	0.0600	7,598	0.5400	889	0.0600	1	33	a40cf26700	Master List	regular	30	67	13,561	2,232	0	2026-03-14T22:32:52+00:00	889	2024-09-03T16:39:24+00:00	119	35	40.55	1
Jan 2024	First bands announced for Red Wing XI!	First bands announced for Red Wing XI!	15,133	8,736	0.5800	1,300	0.0500	8,735	0.5800	751	0.0500	1	39	e9be6632ea	Master List	regular	19	77	14,349	1,604	1	2026-04-06T00:33:34+00:00	751	2026-04-06T00:33:44+00:00	119	35	40.55	1
Jan 2025	3 values	3 values	45,847	21,873	0.4800	3,659	0.0500	10,165	0.2200	2,164	0.0500	11,708	105	3 values	Master List	regular	16.33	73.33	35,310	4,420	5	3 values	2,164	3 values	119	35	40.55	3
Jan 2026	Red Wing 2026 Volunteer Applications Opening January 12	2026 Volunteer Applications Opening January 12	76	68	0.9100	27	0.2500	47	0.6300	19	0.2500	21	0	606894f407	Volunteers!	regular	0	1	186	45	0	2026-04-06T18:55:01+00:00	19	2026-01-26T18:26:37+00:00	6	0	86.67	1
Jun 2022	16 values	6 values	43,790	19,339	0.7200	7,219	0.2300	19,339	0.7200	4,115	0.2300	0	86	16 values	8 values	regular	10.75	20.38	34,990	9,360	15	16 values	4,115	16 values	119	35	67.67	16

Mc Audiences (6 rows)

Last 30 days: 0 daily rows. 30-90 days: 1 weekly summaries (1 rows condensed). 90+ days: 5 monthly summaries (5 rows condensed).

Name	Open Rate	Click Rate	Date Created	List ID	Member Count	Unsubscribe Count	Cleaned Count	Campaign Count	Avg Sub Rate	Avg Unsub Rate	List Rating	Row Count
Master List	40.55	5	Dec 2013	15279fc181	17,257	4,652	1,773	202	119	35	3	1
Management	64.29	21.43	Jul 2013	d63a199767	5	0	0	12	0	0	0	1
The Cajun Banquet	80.3	12.12	Mar 2025	ad91711568	199	0	1	1	0	0	2	1
Volunteers!	86.67	14.67	Nov 2025	ae2c9a1fd3	79	0	0	1	6	0	0	1
TEST TEST TEST	0	0	Oct 2024	be3496a6a8	4	0	0	0	0	0	0	1
Red Wing Vendors	0	0	Week of 2026/01/12	6b1f7fbd5a	0	0	0	0	0	0	0	1

Mc Audience Growth (306 rows)

Growth ID	List ID	Month	Subscribed	Unsubscribed	Cleaned
15279fc181-2026-04	15279fc181	2026-04	17,257	4,652	1,773
15279fc181-2026-03	15279fc181	2026-03	17,255	4,604	1,766
15279fc181-2026-02	15279fc181	2026-02	17,253	4,453	1,734
15279fc181-2026-01	15279fc181	2026-01	17,263	4,342	1,714
15279fc181-2025-12	15279fc181	2025-12	17,242	4,205	1,674
15279fc181-2025-11	15279fc181	2025-11	17,220	4,056	1,651
15279fc181-2025-10	15279fc181	2025-10	17,301	3,942	1,620
15279fc181-2025-09	15279fc181	2025-09	17,285	3,917	1,597
15279fc181-2025-08	15279fc181	2025-08	18,764	4,020	1,649
15279fc181-2025-07	15279fc181	2025-07	18,444	3,887	1,599
15279fc181-2025-06	15279fc181	2025-06	17,807	3,854	1,599
15279fc181-2025-05	15279fc181	2025-05	17,060	3,671	1,550
15279fc181-2025-04	15279fc181	2025-04	15,879	3,574	1,527
15279fc181-2025-03	15279fc181	2025-03	15,766	3,467	1,503
15279fc181-2025-02	15279fc181	2025-02	15,248	3,393	1,475
15279fc181-2025-01	15279fc181	2025-01	15,259	3,291	1,440
15279fc181-2024-12	15279fc181	2024-12	15,265	3,183	1,397
15279fc181-2024-11	15279fc181	2024-11	15,202	3,073	1,375
15279fc181-2024-10	15279fc181	2024-10	15,256	2,990	1,358
15279fc181-2024-09	15279fc181	2024-09	15,295	2,967	1,340

Mc Members (13,727 rows)

Member ID	Email Hash	Email	First Name	Last Name	Status	List ID	List Name	Opt In Date	Last Changed	Source
15279fc181-383e2d03035e56c22c5e2812c0172cfb	383e2d03035e56c22c5e2812c0172cfb	Mateolowen@gmail.com	Matthew	Lowen	subscribed	15279fc181	Master List	2013-12-06T18:07:54+00:00	2025-12-03T15:02:39+00:00	Eventbrite
15279fc181-1fb1e761dc06704e0a1154cf7b05d2d7	1fb1e761dc06704e0a1154cf7b05d2d7	drsrharper@gmail.com	Steven	Harper	subscribed	15279fc181	Master List	2013-12-06T18:07:50+00:00	2022-12-06T15:01:48+00:00	Eventbrite
15279fc181-af5d43c7ef79b1706d5ddba156c139da	af5d43c7ef79b1706d5ddba156c139da	Mrobertson@thestratfordcompanies.com	Matt	Robertson	unsubscribed	15279fc181	Master List	2013-12-06T18:07:54+00:00	2024-11-30T03:53:20+00:00	Michael Weaver
15279fc181-ec869429529ffc089c94818ba77b1fcf	ec869429529ffc089c94818ba77b1fcf	amanda@downtownwines.com	Amanda	Monger	subscribed	15279fc181	Master List	2013-12-06T18:07:48+00:00	2022-08-30T14:14:04+00:00	Michael Weaver
15279fc181-bb14c676531b81f004c40cbbf3a8f2fa	bb14c676531b81f004c40cbbf3a8f2fa	Amythelk@yahoo.com	Amy	Thelk	unsubscribed	15279fc181	Master List	2013-12-06T18:07:48+00:00	2024-12-27T15:27:44+00:00	Michael Weaver
15279fc181-f663c498dc8cdc066d3f592d0053e1d6	f663c498dc8cdc066d3f592d0053e1d6	wilhurst@hotmail.com	Wilmer	Hurst	cleaned	15279fc181	Master List	2013-12-06T18:07:57+00:00	2023-06-29T21:03:04+00:00	Michael Weaver
15279fc181-8f6c5d1b520a43aa54eaac5eee22de96	8f6c5d1b520a43aa54eaac5eee22de96	ronshelton@comcast.net	Ronald	Shelton	subscribed	15279fc181	Master List	2013-12-06T18:07:56+00:00	2025-12-03T15:04:58+00:00	Michael Weaver
15279fc181-26e9edc94d2ab0be62c0b7de31d95771	26e9edc94d2ab0be62c0b7de31d95771	trudyhermes@aol.com	Trudy	Hermes	cleaned	15279fc181	Master List	2013-12-06T18:07:57+00:00	2022-12-13T15:03:58+00:00	Michael Weaver
15279fc181-ff8bcab99520cacf3c1bc6243ec022a9	ff8bcab99520cacf3c1bc6243ec022a9	ajneck@gmail.com	Aaron	Neckowitz	subscribed	15279fc181	Master List	2013-12-06T18:07:48+00:00	2023-12-05T15:26:26+00:00	Eventbrite
15279fc181-d01636e911e6e839aaaef6ff7e49648f	d01636e911e6e839aaaef6ff7e49648f	summercohen@hotmail.com	Summer	Cohen	unsubscribed	15279fc181	Master List	2013-12-06T18:07:57+00:00	2023-04-25T15:53:00+00:00	Michael Weaver
15279fc181-2e6989e374f64697ccffeb6aa09aa035	2e6989e374f64697ccffeb6aa09aa035	govols57@gmail.com	Robert	Cornwell	unsubscribed	15279fc181	Master List	2013-12-06T18:07:51+00:00	2025-02-17T23:41:28+00:00	Michael Weaver
15279fc181-78f79c348c82b89129212a5b54c78f35	78f79c348c82b89129212a5b54c78f35	ashumate2002@yahoo.com	Alice	Shumate	subscribed	15279fc181	Master List	2013-12-06T18:07:48+00:00	2024-12-28T14:21:12+00:00	Michael Weaver
15279fc181-e094661849ee30a44c8e2f7320344eb9	e094661849ee30a44c8e2f7320344eb9	lisaeye77@yahoo.com	Lisa	Eye	subscribed	15279fc181	Master List	2013-12-06T18:07:53+00:00	2025-06-17T16:02:05+00:00	Michael Weaver
15279fc181-0605ed48dadf907813fdc04a38eda975	0605ed48dadf907813fdc04a38eda975	edwardtutwiler@gmail.com	EDWARD	tutwiler	subscribed	15279fc181	Master List	2013-12-06T18:07:50+00:00	2025-04-14T12:33:56+00:00	Eventbrite
15279fc181-3bc349c0f7da93c8e311415f767d0664	3bc349c0f7da93c8e311415f767d0664	alanroadcap@gmail.com	Alan	Roadcap	unsubscribed	15279fc181	Master List	2013-12-06T18:07:48+00:00	2023-01-25T15:05:06+00:00	Michael Weaver
15279fc181-aa60d00a0bb432a11ab364da0d485b79	aa60d00a0bb432a11ab364da0d485b79	suzanne.p.allan@gmail.com	Suzanne	Allan	unsubscribed	15279fc181	Master List	2013-12-06T18:07:57+00:00	2024-11-26T16:17:44+00:00	Eventbrite
15279fc181-9edd1359282cbf1db438714bbfacd41f	9edd1359282cbf1db438714bbfacd41f	karennewsome@live.com	larry	newsome	unsubscribed	15279fc181	Master List	2013-12-06T18:07:52+00:00	2022-06-20T01:27:13+00:00	Michael Weaver
15279fc181-6df7861e12176eee708607d1568084cc	6df7861e12176eee708607d1568084cc	jimsprinkel@gmail.com	JAMES	SPRINKEL	subscribed	15279fc181	Master List	2013-12-06T18:07:52+00:00	2025-12-03T15:02:58+00:00	Eventbrite
15279fc181-5af48a0353de993e6132327369336aad	5af48a0353de993e6132327369336aad	peterdula@gmail.com	PETER	DULA	subscribed	15279fc181	Master List	2013-12-06T18:07:55+00:00	2026-02-08T01:54:25+00:00	Eventbrite
15279fc181-941e4ccfa6d78fc4bd56cb05da13be0a	941e4ccfa6d78fc4bd56cb05da13be0a	bess49@aol.com	Linda	W Showalter	subscribed	15279fc181	Master List	2013-12-06T18:07:48+00:00	2022-12-06T15:06:15+00:00	Eventbrite

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:23 AM EST. Updated every 2 hours.