King Family Vineyards — Email & CRM

← All Brands | Updated 4/12/2026, 8:34:21 AM EST

Key Summary Tables

Klaviyo — Email Campaigns (Last 90 Days)

Campaign	Send Date	Recipients	Delivered	Open Rate	Click Rate	Revenue
You're Invited! Argentine Asado!	2026-04-10	10	10	70.00%	20.00%	$0.00
You're Invited! Argentine Asado!	2026-04-10	4	4	100.00%	0.00%	$0.00
You're Invited! Argentine Asado!	2026-04-10	45	45	66.67%	6.67%	$0.00
Your March Wine Club is Waiting!	2026-04-10	226	226	70.35%	2.21%	$0.00
Wines in Progress - A Barrel Tasting	2026-04-06	33,188	33,053	51.05%	1.50%	$7,180.09
🍀 You've Struck Gold with V	2026-03-17	32,816	32,699	49.30%	1.10%	$9,670.82
🍷 Vintages with the Brothers \| March 22nd	2026-03-16	32,907	32,775	49.90%	1.30%	$3,066.50
✨ New Hours Coming Your Way!	2026-03-06	32,839	32,714	51.93%	0.73%	$9,585.93
March Wine Club Pick-Up Party! RSVP Here!	2026-03-02	919	919	81.28%	15.89%	$3,344.38
March Wine Club is Almost Here! 🍷	2026-02-21	1,540	1,538	77.96%	13.59%	$135,864.60
Roses for Valentine's? Try Again...	2026-02-13	32,709	32,576	51.88%	0.55%	$5,887.04
The Generous Pour Virginia Wine Benefit	2026-02-11	1,541	1,539	74.98%	4.48%	$1,699.93
Your March Wine Club 🍷	2026-02-02	1,554	1,552	79.90%	22.49%	$3,322.67
Dry January Is History 🍷	2026-01-30	32,668	32,553	53.47%	1.60%	$15,565.89
Is Your Supply Set For Snow? 🥂	2026-01-21	32,821	32,693	51.57%	0.65%	$3,846.46

DATA ON THIS PAGE: Klaviyo (18 records) | GoHighLevel (1 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Universal Email Rules (All Platforms)

Campaign rows are individual events, not time-series data. Each row represents a single campaign send. Never average, blend, or aggregate campaigns from the same week or month into a summary row. When asked about a specific campaign, find that exact row and report its metrics individually.
Flows/Automations vs Campaigns — always report separately. Campaigns = one-time sends (newsletters, promotions, announcements). Flows/Automations = automated sequences (welcome series, abandoned cart, post-purchase). Never combine campaign and flow metrics into a single total.
Reliable metrics across all platforms (no adjustment needed): Emails Sent / Delivered, Unsubscribes, Bounces (Hard + Soft), Spam Complaints / Abuse Reports, Revenue / Orders / Conversion Value.
Each platform's metrics match what that platform's own dashboard displays. Report them as-is with no caveats. Do not estimate, adjust, or calculate alternative values for any metric.
Do not compare open rates or click rates across platforms. Mailchimp and Klaviyo use different measurement methods. When comparing email performance across brands on different platforms, use only reliable metrics (delivered, unsubscribes, bounces, revenue).

Klaviyo — Interpretation Rules

Open Rate: Reported as provided by Klaviyo — matches the Klaviyo dashboard. Report as "Open Rate" with no caveats.
Click Rate: Reported as provided by Klaviyo — matches the Klaviyo dashboard. Report as "Click Rate" with no caveats.
Do not estimate, adjust, or calculate an alternative open rate or click rate. The number in the data is the correct number to report.
Do not compare Klaviyo metrics to Mailchimp metrics. These platforms use different measurement methods. Cross-platform comparisons should use only reliable metrics (Delivered, Unsubscribes, Bounces, Revenue).
CTOR: Click-to-Open Rate = Click Rate ÷ Open Rate.
Reliable metrics: Recipients, Delivered, Bounced, Bounce Rate, Unsubscribes, Spam Complaints, Revenue, Conversion Count, Conversion Value.
Flows vs Campaigns: Campaigns are one-time sends. Flows are automated sequences (welcome series, abandoned cart, post-purchase). Do not combine their metrics — report separately.

Klaviyo

— 4 reports, 18 records | Data: 2026-01-11 → 2026-04-11

Campaigns

2026-01-21 to 2026-04-10. Fetched 2026-04-11 12:01:57-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Recipients	Delivered	Opens	Unique Opens	Clicks	Unique Clicks	Unsubscribes	Spam Complaints	Revenue	Conversion Count
2026-04	Your March Wine Club is Waiting!	1	226	226	248	159	11	5	0	0	0	0
2026-04	You're Invited! Argentine Asado!	3	59	59	58	41	6	5	0	0	0	0
2026-04	Wines in Progress - A Barrel Tasting	1	33,188	33,053	21,723	16,873	674	497	119	5	7,180	96
2026-03	March Wine Club Pick-Up Party! RSVP Here!	1	919	919	1,632	747	211	146	0	0	3,344	74
2026-03	🍷 Vintages with the Brothers \| March 22nd	1	32,907	32,775	22,808	16,355	576	426	88	4	3,066	32
2026-03	🍀 You've Struck Gold with V	1	32,816	32,699	22,314	16,121	499	361	135	6	9,671	131
2026-03	✨ New Hours Coming Your Way!	1	32,839	32,714	24,397	16,989	401	239	122	3	9,586	150
2026-02	Your March Wine Club 🍷	1	1,554	1,552	2,897	1,240	495	349	2	0	3,323	39
2026-02	The Generous Pour Virginia Wine Benefit	1	1,541	1,539	2,027	1,154	96	69	2	0	1,700	32
2026-02	Roses for Valentine's? Try Again...	1	32,709	32,576	24,215	16,899	285	180	151	2	5,887	106
2026-02	March Wine Club is Almost Here! 🍷	1	1,540	1,538	2,289	1,199	293	209	0	0	135,865	1,103
2026-01	Is Your Supply Set For Snow? 🥂	1	32,821	32,693	24,036	16,861	356	211	165	6	3,846	43
2026-01	Dry January Is History 🍷	1	32,668	32,553	25,018	17,405	1,262	522	107	5	15,566	131
Last 90 Days		15	235,787	234,896	173,662	122,043	5,165	3,219	891	31	199,034	1,937

📊 Monthly Email Performance (with computed rates)

Month	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026-04	5	33,473	17,073	51.01%	507	1.51%	2.97%	119	0.3555%
2026-03	4	99,481	50,212	50.47%	1,172	1.18%	2.33%	345	0.3468%
2026-02	4	37,344	20,492	54.87%	807	2.16%	3.94%	155	0.4151%
2026-01	2	65,489	34,266	52.32%	733	1.12%	2.14%	272	0.4153%

📅 Quarterly Roll-up

Quarter	Campaigns	Emails Sent	Unique Opens	Open Rate	Unique Clicks	Click Rate	CTOR	Unsubs	Unsub Rate
2026 Q2	5	33,473	17,073	51.01%	507	1.51%	2.97%	119	0.3555%
2026 Q1	10	202,314	104,970	51.88%	2,712	1.34%	2.58%	772	0.3816%

👥 List Health Trend

Avg Recipients = average emails sent per campaign that month (proxy for list size). Cumulative unsubs from earliest month forward.

Month	Avg Recipients	Net Change	Monthly Unsubs	Cumulative Unsubs
2026-04	6,695	-18,175	119	891
2026-03	24,870	+15,534	345	772
2026-02	9,336	-23,409	155	427
2026-01	32,745	—	272	272

Send Time	Clicks	Unique Opens	Open Rate	Unique Clicks	Click Rate	Bounce Rate	Unsubscribes	Campaign ID	Campaign Name	Subject	Preview Text	Recipients	Delivered	Opens	Click To Open Rate	Bounced	Spam Complaints	Revenue	Conversion Count	Conversion Value	Last Synced
2026-01-21T15:25:29.364508+00:00	356	16,861	0.5157	211	0.0065	0.0039	165	01KFGHJ8BFW8ATVBN36W1K87SS	Is Your Supply Set For Snow? 🥂	Is Your Supply Set For Snow? 🥂	Be sure your wine supply is stocked and ready for a potential few days at home!	32,821	32,693	24,036	0.0125	128	6	3,846	43	3,846	2026-04-11T16:01:54.177Z
2026-01-30T20:13:08.994661+00:00	1,262	17,405	0.5347	522	0.0160	0.0035	107	01KG87BZDJVXSW9EVV1CTNX0Z6	Dry January Is History 🍷	Dry January Is History 🍷	Enjoy 20% off bottles today through Sunday, February 1st - online and in-store!	32,668	32,553	25,018	0.0300	115	5	15,566	131	15,566	2026-04-11T16:01:54.177Z
2026-02-02T19:14:08.192452+00:00	495	1,240	0.7990	349	0.2249	0.0013	2	01KGFVKVPXEQJWESF7EA73N5YP	Your March Wine Club 🍷	Your March Wine Club 🍷	March is less than a month away! See what you have heading your way and make any additions you'd like before the end of the month!	1,554	1,552	2,897	0.2815	2	0	3,323	39	3,323	2026-04-11T16:01:54.177Z
2026-02-11T14:45:48.858283+00:00	96	1,154	0.7498	69	0.0448	0.0013	2	01KH6HQ5C3AXHHPWQ2RN8X24RG	The Generous Pour Virginia Wine Benefit	The Generous Pour Virginia Wine Benefit	Enjoy an exclusive discount on tickets to a special evening celebrating Virginia wine.	1,541	1,539	2,027	0.0598	2	0	1,700	32	1,700	2026-04-11T16:01:54.177Z
2026-02-13T20:23:40.703662+00:00	285	16,899	0.5188	180	0.0055	0.0041	151	01KHC7Z1GESYZ7V250VE5AFCM4	Roses for Valentine's? Try Again...	Roses for Valentine's? Try Again...	Skip the predictable bundle of roses and reach for some bottles of Crosé instead this Valentine's Day.	32,709	32,576	24,215	0.0107	133	2	5,887	106	5,887	2026-04-11T16:01:54.177Z
2026-02-21T16:49:40.012122+00:00	293	1,199	0.7796	209	0.1359	0.0013	0	01KJ0H7HZ9E4V8KKSJJ0WZKRSY	March Wine Club is Almost Here! 🍷	March Wine Club is Almost Here! 🍷	Last chance to login and see what you have heading your way and make any additions you'd like!	1,540	1,538	2,289	0.1743	2	0	135,865	1,103	135,865	2026-04-11T16:01:54.177Z
2026-03-02T22:55:46.240932+00:00	211	747	0.8128	146	0.1589	0	0	01KJRBAQ1FJFP0YX7CCBH7WC0A	March Wine Club Pick-Up Party! RSVP Here!	March Wine Club Pick-Up Party! RSVP Here!	Join us on Wednesday, March 11th, for our quarterly wine club pick-up party!	919	919	1,632	0.1954	0	0	3,344	74	3,344	2026-04-11T16:01:54.177Z
2026-03-06T18:11:28.558146+00:00	401	16,989	0.5193	239	0.0073	0.0038	122	01KK23P3FFVXJE4TAK5J71XJ90	✨ New Hours Coming Your Way!	✨ New Hours Coming Your Way!	Spring is (almost) here and we're excited to welcome the season with fresh hours for longer times on the patio!	32,839	32,714	24,397	0.0141	125	3	9,586	150	9,586	2026-04-11T16:01:54.177Z
2026-03-16T15:17:39.804279+00:00	576	16,355	0.4990	426	0.0130	0.0040	88	01KKVENAMVWEFDYAM4Y80Q3B9D	🍷 Vintages with the Brothers \| March 22nd	🍷 Vintages with the Brothers \| March 22nd	Secure your space for a special tasting event with the three brothers and co-owners of KFV. Space is limited, so purchase tour tickets today!	32,907	32,775	22,808	0.0260	132	4	3,066	32	3,066	2026-04-11T16:01:54.177Z
2026-03-17T13:15:53.530960+00:00	499	16,121	0.4930	361	0.0110	0.0036	135	01KKXXY62JHA9J77BA8E2TXHJ2	🍀 You've Struck Gold with V	🍀 You've Struck Gold with V	Today only - enjoy lucky savings on our "V" both online and in our tasting room!	32,816	32,699	22,314	0.0224	117	6	9,671	131	9,671	2026-04-11T16:01:54.177Z
2026-04-06T21:41:35.502241+00:00	674	16,873	0.5105	497	0.0150	0.0041	119	01KNJAA7G983DW6N6TJADC2ENF	Wines in Progress - A Barrel Tasting	Wines in Progress - A Barrel Tasting	Join either Matthieu or Connor for an intimate barrel tasting on April 18th and experience the wines before they reach the bottle - direct from the barrel, straight to your glass.	33,188	33,053	21,723	0.0295	135	5	7,180	96	7,180	2026-04-11T16:01:54.177Z
2026-04-10T15:14:09.275017+00:00	11	159	0.7035	5	0.0221	0	0	01KNVVYJR9NCHH8FCCKBN2E45P	Your March Wine Club is Waiting!	Your March Wine Club is Waiting!	Your March wine club allocation is waiting for you in our tasting room! Be sure to visit us and secure your wines before we ship out next week!	226	226	248	0.0314	0	0	0	0	0	2026-04-11T16:01:54.177Z
2026-04-10T15:54:50.087008+00:00	3	30	0.6667	3	0.0667	0	0	01KNVZFYAYG37VTKWF6168DY9N	You're Invited! Argentine Asado!	You're Invited! Argentine Asado!	Celebrate the beginning of polo season on Friday, May 1st, with a traditional Argentine Asado!	45	45	42	0.1000	0	0	0	0	0	2026-04-11T16:01:54.177Z
2026-04-10T18:04:51.933032+00:00	3	7	0.7000	2	0.2000	0	0	01KNW6BKEVWHFR70J5E1CN0V0F	You're Invited! Argentine Asado!	You're Invited! Argentine Asado!	Celebrate the beginning of polo season on Friday, May 1st, with a traditional Argentine Asado!	10	10	12	0.2857	0	0	0	0	0	2026-04-11T16:01:54.177Z
2026-04-10T17:04:31.153912+00:00	0	4	1	0	0	0	0	01KNW27TMGAMESR09F7VS313XF	You're Invited! Argentine Asado!	You're Invited! Argentine Asado!	Celebrate the beginning of polo season on Friday, May 1st, with a traditional Argentine Asado!	4	4	4	0	0	0	0	0	0	2026-04-11T16:01:54.177Z

Flow Steps

2026-01-11 to 2026-04-11. Fetched 2026-04-11 12:01:57-04:00

Clicks	Unique Opens	Open Rate	Unique Clicks	Click Rate	Bounce Rate	Unsubscribes	Flow Step Key	Flow ID	Flow Name	Flow Message ID	Step Name	Recipients	Delivered	Opens	Bounced	Revenue	Conversion Count	Conversion Value	Last Synced
90	984	0.6419	60	0.0391	0.0052	2	S7aF9i:VG2sag	S7aF9i	Happy Birthday - Standard	VG2sag	VG2sag	1,541	1,533	1,713	8	3,341	36	3,341	2026-04-11T16:01:54.749Z

Flows

2026-01-11 to 2026-04-11. Fetched 2026-04-11 12:01:57-04:00

Clicks	Unique Opens	Open Rate	Unique Clicks	Click Rate	Bounce Rate	Unsubscribes	Flow ID	Flow Name	Recipients	Delivered	Opens	Bounced	Revenue	Conversion Count	Conversion Value	Last Synced
90	984	0.6419	60	0.0391	0.0052	2	S7aF9i	Happy Birthday - Standard	1,541	1,533	1,713	8	3,341	36	3,341	2026-04-11T16:01:54.748Z

Predictive Summary

2026-01-11 to 2026-04-11. Fetched 2026-04-11 12:01:57-04:00

Snapshot ID	Avg Historic Clv	Avg Churn Probability	Total Profiles	Last Synced
2026-04-11	275	0.9000	500	2026-04-11T16:01:57.578Z

GoHighLevel

— 1 reports, 1 records | Data: 2026-01-12 → 2026-04-12

Location ID

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:17-04:00

Value: e6q5XAVWkUe3QW3kxUdy

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:21 AM EST. Updated every 2 hours.