Eastern Mennonite School — Meta Ads (Facebook / Instagram)

← All Brands | Updated 4/12/2026, 8:34:20 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
EMS // Awareness - 01/22/26 - Science Teacher Story	ACTIVE	$91.26	22,323	43,627	73	0.17%	$1.25
EMS // Traffic - 09/08/25 - Visit Days	PAUSED	$7.74	1,466	1,761	131	7.44%	$0.06
EMS // Awareness - 12/2/25 - Christmas Fund Drive Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
EMS // Awareness - 11/12/25 - VA Tax Credit	PAUSED	$0.00	0	0	0	0.00%	$0.00
EMS // Awareness - 09/18/25 - Chapel Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
EMS // Traffic - 08/22/25 - Recruitment Campaign	PAUSED	$0.00	0	0	0	0.00%	$0.00
EMS // Awareness - 08/13/25 - E-Term Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
EMS // Traffic - 07/30/25 - E-Term Recruitment Late Summer	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$99.00	23,789	45,388	204	0.45%	$0.49

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (135 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 135 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

2 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

3 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:38-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Campaign Stop	Period Start	Period End
1,466	1,761	131	108	7.74	EMS // Traffic - 09/08/25 - Visit Days	120233012371260392	LINK_CLICKS	PAUSED	AUCTION	0.0744	0.0591	4.4	46	Link clicks	46	4	51	51	1.2	5.28	0.0737	0.0717						36		2025-09-08	2026-01-19	2026-01-12	2026-04-12
22,323	43,627	73	65	91.26	EMS // Awareness - 01/22/26 - Science Teacher Story	120240252040120392	OUTCOME_AWARENESS	ACTIVE	AUCTION	0.0017	1.25	2.09	38	Reach	38	3	7,115	7,115	1.95	4.09	0.0029	1.4	7,073	120	45	28	20	3	2	2026-01-22		2026-01-12	2026-04-12
0	0	0	0	0	EMS // Awareness - 12/2/25 - Christmas Fund Drive Story	120237797689680392	OUTCOME_AWARENESS	PAUSED	AUCTION																				2	2025-12-02	2025-12-31	2026-01-12	2026-04-12
0	0	0	0	0	EMS // Awareness - 11/12/25 - VA Tax Credit	120236683724370392	OUTCOME_AWARENESS	PAUSED	AUCTION																				2	2025-11-12		2026-01-12	2026-04-12
0	0	0	0	0	EMS // Awareness - 09/18/25 - Chapel Story	120233459922650392	OUTCOME_AWARENESS	PAUSED	AUCTION																				2	2025-09-18		2026-01-12	2026-04-12
0	0	0	0	0	EMS // Traffic - 08/22/25 - Recruitment Campaign	120232228702050392	OUTCOME_TRAFFIC	PAUSED	AUCTION																				5	2025-08-22	2025-12-01	2026-01-12	2026-04-12
0	0	0	0	0	EMS // Awareness - 08/13/25 - E-Term Story	120231666467020392	OUTCOME_AWARENESS	PAUSED	AUCTION																				2	2025-08-13		2026-01-12	2026-04-12
0	0	0	0	0	EMS // Traffic - 07/30/25 - E-Term Recruitment Late Summer	120231005516300392	OUTCOME_TRAFFIC	PAUSED	AUCTION																				5	2025-07-30		2026-01-12	2026-04-12

Daily

2026-01-12 to 2026-03-09. Fetched 2026-04-12 06:02:38-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-03	EMS // Awareness - 01/22/26 - Science Teacher Story	9	7,877	7,103	10	9	16.56	5
2026-02	EMS // Awareness - 01/22/26 - Science Teacher Story	28	25,930	23,553	44	42	55.84	22
2026-01	EMS // Traffic - 09/08/25 - Visit Days	8	1,761	1,665	131	110	7.74	46
2026-01	EMS // Awareness - 01/22/26 - Science Teacher Story	10	9,820	8,864	19	18	18.86	11
Last 90 Days		55	45,388	41,185	204	179	99	84

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	230	257	9	8	0.8800	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-12	EMS // Traffic - 09/08/25 - Visit Days	0.0350	0.0978	3.42	3	2026-01-12	2026-01-12	2026-04-12T10:02:38.972Z
2026-01-13	172	187	20	14	1.02	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-13	EMS // Traffic - 09/08/25 - Visit Days	0.1070	0.0510	5.45	8	2026-01-13	2026-01-13	2026-04-12T10:02:38.972Z
2026-01-14	181	192	11	11	1.01	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-14	EMS // Traffic - 09/08/25 - Visit Days	0.0573	0.0918	5.26	3	2026-01-14	2026-01-14	2026-04-12T10:02:38.972Z
2026-01-15	205	210	23	18	0.9400	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-15	EMS // Traffic - 09/08/25 - Visit Days	0.1095	0.0409	4.48	7	2026-01-15	2026-01-15	2026-04-12T10:02:38.972Z
2026-01-16	192	198	13	11	0.9200	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-16	EMS // Traffic - 09/08/25 - Visit Days	0.0657	0.0708	4.65	6	2026-01-16	2026-01-16	2026-04-12T10:02:38.972Z
2026-01-17	235	248	22	18	1	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-17	EMS // Traffic - 09/08/25 - Visit Days	0.0887	0.0455	4.03	10	2026-01-17	2026-01-17	2026-04-12T10:02:38.972Z
2026-01-18	240	247	17	16	1.02	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-18	EMS // Traffic - 09/08/25 - Visit Days	0.0688	0.0600	4.13	5	2026-01-18	2026-01-18	2026-04-12T10:02:38.972Z
2026-01-19	210	222	16	14	0.9500	EMS // Traffic - 09/08/25 - Visit Days \| 2026-01-19	EMS // Traffic - 09/08/25 - Visit Days	0.0721	0.0594	4.28	4	2026-01-19	2026-01-19	2026-04-12T10:02:38.972Z
2026-01-22	471	522	1	1	1.05	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-22	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0019	1.05	2.01		2026-01-22	2026-01-22	2026-04-12T10:02:38.972Z
2026-01-23	811	884	0	0	1.83	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-23	EMS // Awareness - 01/22/26 - Science Teacher Story	0		2.07		2026-01-23	2026-01-23	2026-04-12T10:02:38.972Z
2026-01-24	929	1,041	0	0	2	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-24	EMS // Awareness - 01/22/26 - Science Teacher Story	0		1.92		2026-01-24	2026-01-24	2026-04-12T10:02:38.972Z
2026-01-25	1,059	1,191	3	3	2.04	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-25	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0025	0.6800	1.71	1	2026-01-25	2026-01-25	2026-04-12T10:02:38.972Z
2026-01-26	1,019	1,150	2	2	1.97	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-26	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0017	0.9850	1.71	2	2026-01-26	2026-01-26	2026-04-12T10:02:38.972Z
2026-01-27	887	997	1	1	1.86	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-27	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0010	1.86	1.87	1	2026-01-27	2026-01-27	2026-04-12T10:02:38.972Z
2026-01-28	887	978	1	1	1.91	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-28	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0010	1.91	1.95	1	2026-01-28	2026-01-28	2026-04-12T10:02:38.972Z
2026-01-29	890	957	3	3	1.96	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-29	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0031	0.6533	2.05	1	2026-01-29	2026-01-29	2026-04-12T10:02:38.972Z
2026-01-30	936	991	6	5	2.04	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-30	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0061	0.3400	2.06	4	2026-01-30	2026-01-30	2026-04-12T10:02:38.972Z
2026-01-31	975	1,109	2	2	2.2	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-01-31	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0018	1.1	1.98	1	2026-01-31	2026-01-31	2026-04-12T10:02:38.972Z
2026-02-01	1,194	1,303	3	2	2.35	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-02-01	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0023	0.7833	1.8	2	2026-02-01	2026-02-01	2026-04-12T10:02:38.972Z
2026-02-02	900	986	2	2	1.82	EMS // Awareness - 01/22/26 - Science Teacher Story \| 2026-02-02	EMS // Awareness - 01/22/26 - Science Teacher Story	0.0020	0.9100	1.85	1	2026-02-02	2026-02-02	2026-04-12T10:02:38.972Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:38-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
10	18	1	0.0600	EMS // Traffic - 09/08/25 - Visit Days \| 18-24 female	EMS // Traffic - 09/08/25 - Visit Days	18-24	female	0.0556	0.0600	3.33	2026-01-12	2026-04-12	2026-04-12T10:02:38.972Z
6	7	0	0.0300	EMS // Traffic - 09/08/25 - Visit Days \| 18-24 male	EMS // Traffic - 09/08/25 - Visit Days	18-24	male	0		4.29	2026-01-12	2026-04-12	2026-04-12T10:02:38.972Z
1	2	0	0.0100	EMS // Traffic - 09/08/25 - Visit Days \| 18-24 unknown	EMS // Traffic - 09/08/25 - Visit Days	18-24	unknown	0		5	2026-01-12	2026-04-12	2026-04-12T10:02:38.972Z
37	50	1	0.1300	EMS // Traffic - 09/08/25 - Visit Days \| 25-34 female	EMS // Traffic - 09/08/25 - Visit Days	25-34	female	0.0200	0.1300	2.6	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
71	79	3	0.1800	EMS // Traffic - 09/08/25 - Visit Days \| 25-34 male	EMS // Traffic - 09/08/25 - Visit Days	25-34	male	0.0380	0.0600	2.28	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:38-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
697	863	57	3.86	EMS // Traffic - 09/08/25 - Visit Days \| android_smartphone	EMS // Traffic - 09/08/25 - Visit Days	android_smartphone	0.0660	0.0677	4.47	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
19	25	0	0.1000	EMS // Traffic - 09/08/25 - Visit Days \| android_tablet	EMS // Traffic - 09/08/25 - Visit Days	android_tablet	0		4	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
14	29	1	0.0400	EMS // Traffic - 09/08/25 - Visit Days \| desktop	EMS // Traffic - 09/08/25 - Visit Days	desktop	0.0345	0.0400	1.38	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
23	26	1	0.0900	EMS // Traffic - 09/08/25 - Visit Days \| ipad	EMS // Traffic - 09/08/25 - Visit Days	ipad	0.0385	0.0900	3.46	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
700	809	72	3.63	EMS // Traffic - 09/08/25 - Visit Days \| iphone	EMS // Traffic - 09/08/25 - Visit Days	iphone	0.0890	0.0504	4.49	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:38-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
1,466	1,761	131	7.74	EMS // Traffic - 09/08/25 - Visit Days \| US	EMS // Traffic - 09/08/25 - Visit Days	US	0.0744	0.0591	4.4	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
22,323	43,627	73	91.26	EMS // Awareness - 01/22/26 - Science Teacher Story \| US	EMS // Awareness - 01/22/26 - Science Teacher Story	US	0.0017	1.25	2.09	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:38-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
11	34	0	0.0500	EMS // Traffic - 09/08/25 - Visit Days \| audience_network an_classic	EMS // Traffic - 09/08/25 - Visit Days	audience_network	an_classic	0		1.47	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
6	6	0	0.0600	EMS // Traffic - 09/08/25 - Visit Days \| facebook facebook_notification	EMS // Traffic - 09/08/25 - Visit Days	facebook	facebook_notification	0		10	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
69	74	3	0.5900	EMS // Traffic - 09/08/25 - Visit Days \| facebook facebook_reels	EMS // Traffic - 09/08/25 - Visit Days	facebook	facebook_reels	0.0405	0.1967	7.97	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
389	416	0	0.6600	EMS // Traffic - 09/08/25 - Visit Days \| facebook facebook_reels_overlay	EMS // Traffic - 09/08/25 - Visit Days	facebook	facebook_reels_overlay	0		1.59	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z
995	1,184	127	6.31	EMS // Traffic - 09/08/25 - Visit Days \| facebook feed	EMS // Traffic - 09/08/25 - Visit Days	facebook	feed	0.1073	0.0497	5.33	2026-01-12	2026-04-12	2026-04-12T10:02:38.973Z

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:20 AM EST. Updated every 2 hours.