Rocktown ICF Supply — YouTube

← All Brands | Updated 4/12/2026, 8:34:23 AM EST

DATA ON THIS PAGE: YouTube (2 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

YouTube — Interpretation Rules

Views: A "view" requires ~30 seconds of watch time (or the full video if shorter). This is different from impressions (thumbnail shown in browse/search).
Average View Duration vs Average View Percentage: Duration is in seconds. Percentage is relative to total video length. For Shorts (<60s), percentage is more meaningful. For long-form, duration is more meaningful.
Subscriber impact: "Subscribers Gained" and "Subscribers Lost" are per-video attribution. A subscriber who watches 5 videos is attributed to the one that triggered the subscribe action.

— 2 reports, 2 records | Data: 2026-01-12 → 2026-04-12

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:23-04:00

Value: UC2ii3ZEOpkyyu-16bYQ4WyQ

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:05:23-04:00

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:23 AM EST. Updated every 2 hours.