PSE Designs — Social Media

← All Brands | Updated 4/12/2026, 8:34:22 AM EST

Key Summary Tables

90-Day Social Media Summary

Network	Posts	Reels	Stories	Videos	Total Content	Impressions	Interactions
Linkedin	3	—	—	—	3	2,801	19.245
Total	3	—	—	—	3	2,801	19.245

DATA ON THIS PAGE: Metricool (Social Media) (16 records) | YouTube (2 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Metricool (Social Media) — Interpretation Rules

Engagement Rate: Metricool calculates engagement as (interactions ÷ reach) × 100. "Interactions" includes likes, comments, shares, saves, and clicks depending on platform. This is a reach-based rate, not follower-based.
Impressions vs Reach: Impressions = total times content was displayed (includes repeat views). Reach = unique accounts that saw the content. Always specify which you are reporting.
Timezone: All Metricool dates use Europe/Madrid timezone (CET/CEST). When comparing to other data sources, account for the 5–6 hour offset from EST.
Platform-specific notes: TikTok uses "createTime" for post dates. Instagram "reach" is unique accounts; "impressions" includes repeats. Facebook reaction counts include reactions on shared copies (not just the original post).

YouTube — Interpretation Rules

Views: A "view" requires ~30 seconds of watch time (or the full video if shorter). This is different from impressions (thumbnail shown in browse/search).
Average View Duration vs Average View Percentage: Duration is in seconds. Percentage is relative to total video length. For Shorts (<60s), percentage is more meaningful. For long-form, duration is more meaningful.
Subscriber impact: "Subscribers Gained" and "Subscribers Lost" are per-video attribution. A subscriber who watches 5 videos is attributed to the one that triggered the subscribe action.

Metricool (Social Media)

— 3 reports, 16 records | Data: 2021-04-12 → 2026-04-12

Facebook Posts

2021-04-12 to 2026-04-11. Fetched 2026-04-11 09:01:04-04:00

Last 30 days: 0 daily rows. 90+ days: 5 monthly summaries (6 rows condensed).

Created	Comments	Shares	Reactions	Engagement	Impressions	Clicks	Impressions Organic	Post ID	Timestamp	Link	Type	Like	Love	Impressions Unique	Impressions Unique Organic	Picture	Video Views	Video Views Organic	Video Time Watched	Linkclicks	Row Count
Dec 2025	0	0	0	0	29	0	29	1137571346262595_1388949692927455	1,765,480,054,000	https://facebook.com/1234594961696263/posts/1388949692927455	video	0	0	15	15	https://scontent-lhr8-2.xx.fbcdn.net/v/t15.5256-10/596871829_3115113145337659_8694576664727780263_n.jpg?stp=dst-jpg_s130x130_tt6&_nc_cat=101&ccb=1-7&_nc_sid=5fad0e&_nc_ohc=P98L9mxANgAQ7kNvwHuMXED&_nc_...	6	6	0	0	1
May 2025	2	1	8	24.17	526	47	526	1137571346262595_1216185740203852	1,746,641,477,000	https://facebook.com/1234594961696263/posts/1216185740203852	album	4	4	240	240	https://scontent-lhr6-2.xx.fbcdn.net/v/t39.30808-6/495155523_1216185400203886_8261134711932912135_n.jpg?stp=cp1_dst-jpg_p130x130_tt6&_nc_cat=100&ccb=1-7&_nc_sid=13d280&_nc_ohc=jdKBO-Mfn7cQ7kNvwElu7fv&...	0	0	0	7	1
Nov 2025	0	0	5	19.23	51	0	51	1137571346262595_1366386588517099	1,762,890,113,000	https://facebook.com/1234594961696263/posts/1366386588517099	photo	3	2	26	26	https://scontent-lhr6-2.xx.fbcdn.net/v/t39.30808-6/579116142_1366386538517104_7034778196312176550_n.jpg?stp=dst-jpg_s130x130_tt6&_nc_cat=104&ccb=1-7&_nc_sid=13d280&_nc_ohc=waKC7hWJuuQQ7kNvwFWK-2b&_nc_...	0	0	0	0	1
Oct 2025	3	0	20	68.01	392	40	392	2 values	3,521,788,615,000	2 values	photo	18	2	224	224	2 values	0	0	0	14	2
Sep 2025	0	0	1	3.13	89	0	86	1137571346262595_1318563163299442	1,758,131,504,000	https://facebook.com/1234594961696263/posts/1318563163299442	video	1	0	32	32	https://scontent-lhr8-1.xx.fbcdn.net/v/t15.5256-10/549045290_684736221317358_8082557772545449761_n.jpg?stp=dst-jpg_s130x130_tt6&_nc_cat=107&ccb=1-7&_nc_sid=d2b52d&_nc_ohc=rA_66vVU-scQ7kNvwHkJUtP&_nc_o...	25	25	9	0	1

Facebook Reels

2021-04-12 to 2026-04-11. Fetched 2026-04-11 09:01:04-04:00

Last 30 days: 0 daily rows. 90+ days: 4 monthly summaries (7 rows condensed).

Created	Engagement	Reel ID	Description	Video URL	Length	Thumbnail URL	Reel URL	Blue Reels Play Count	Post Impressions Unique	Post Video Avg Time Watched Seconds	Post Video View Time Seconds	Post Video Reactions	Post Video Social Actions	Row Count
Dec 2025	17.08	3 values	2 values	3 values	82.75	3 values	3 values	192	128	6.98	1,441	7	1	3
Nov 2025	6.9	2218806732275454	For more than 25 years, BCM Mooring Company and PSE Designs have shared a trusted partnership built on collaboration and community. Owner Grant Mooring calls PSE a “one-stop shop” for engineering — a ...	https://video-lhr6-1.xx.fbcdn.net/o1/v/t2/f2/m266/AQNNNVvuyZUOZs718spmYG82E3D14n_kwrJfr1f4OlL4JYYcsQtkDZ6ARfFWv272IrqCIwWmhn1SvXLT-6QSZRkzkrWmp1wt68E.mp4?strext=1&_nc_cat=102&_nc_sid=8bf8fe&_nc_ht=vid...	136	https://scontent-lhr8-2.xx.fbcdn.net/v/t15.5256-10/577275826_1847732165835924_8795345063954021235_n.jpg?stp=dst-jpg_p160x160_tt6&_nc_cat=106&ccb=1-7&_nc_sid=200999&_nc_ohc=OZ8NqziQHaEQ7kNvwGQ0E9h&_nc_...	https://www.facebook.com/reel/2218806732275454/	141	116	15.65	2,206	3	5	1
Oct 2025	21.88	2 values	2 values	2 values	73.98	2 values	2 values	153	108	8.86	1,385	11	1	2
Sep 2025	12.82	718173177909468	In this video, Bill Sealy of PSE Designs and Julie Kuklinski of Persons Services revisit the completed expansion of Beard Equipment and reflect on how collaboration shaped every step of the process. ...	https://video-lhr6-2.xx.fbcdn.net/o1/v/t2/f2/m366/AQNF_7gxtXq62bbF3QsL6FkelCIlOGJNXV4c1Tb2Re7DtXSxzQnaY11UJHbqJ6Zxe4UAKpPu2rhazQNa-VqrmfZxAsvMz34fO8N5X3j29Hl8uA.mp4?_nc_cat=104&_nc_sid=5e9851&_nc_ht=v...	147	https://scontent-lhr6-1.xx.fbcdn.net/v/t15.5256-10/548623164_815116374387164_4985587038468359878_n.jpg?stp=dst-jpg_p160x160_tt6&_nc_cat=102&ccb=1-7&_nc_sid=200999&_nc_ohc=7zINvIYO7-MQ7kNvwE2HsBy&_nc_o...	https://www.facebook.com/reel/718173177909468/	72	39	10.6	763	4	1	1

Linkedin Posts

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:27-04:00

Last 30 days: 2 daily rows. 30-90 days: 1 weekly summaries (1 rows condensed).

Created	Title	Likes	Shares	Engagement	Impressions	Clicks	Post ID	URL	Description	Picture	Comment	Type	Row Count	Like
Week of 2026/02/16			2	6.3	270	8	urn:li:share:7430293188285722624	https://www.linkedin.com/feed/update/urn:li:share:7430293188285722624		https://media.licdn.com/dms/image/v2/D4E22AQFV4AZNr9y5PQ/feedshare-shrink_2048_1536/B4EZx20SGBHMAk-/0/1771519943445?e=1777507200&v=beta&t=HXYqhH_CO6BqniBaiwXgwhXsguGaaCDfYSLjQwolJP4	We’re proud to share that PSE Designs has been recognized by @Avetta as a 2025 Safety Star recipient, reflecting our continued commitment to rigorous safety standards across every project. Safety is ...	IMAGE	1
2026-03-23 16:14:22	Over-Design vs. Under-Design: The Costly Myth of “Safe Enough” — PSE Designs		1	0.3859	2,332	8	urn:li:share:7441864927234994176	https://www.linkedin.com/feed/update/urn:li:share:7441864927234994176	Structural design is about finding the right balance. Over-designing can mean paying twice for steel, concrete, or timber that is not truly needed, while under-designing can result in deflection, crac...	https://media.licdn.com/dms/image/v2/D4E22AQFBHLFNJtCV2w/feedshare-shrink_2048_1536/B4EZ0bQs1MHgAo-/0/1774278856529?e=1777507200&v=beta&t=LUyoIHlQQ21ay-iw_Qy_JB0kG0fB-pvCHrT9-F0d1OA	The real cost of structural design isn’t just materials—it’s decisions. Striking the right balance between efficiency and performance is what protects budgets, schedules, and long-term outcomes. PSE...	ARTICLE
2026-03-19 14:09:18		3	1	12.56	199	21	urn:li:share:7440383900780105729	https://www.linkedin.com/feed/update/urn:li:share:7440383900780105729		https://media.licdn.com/dms/image/v2/D4E22AQEM7zSKTekQkA/feedshare-shrink_2048_1536/B4EZ0GNu2uJcAg-/0/1773925756762?e=1777507200&v=beta&t=UaSTZaQ7dcBL0f_RkN-Mrq_m0Mxl4sS4BT9_n42lKhM	Permitting isn’t the finish line—performance is. Stormwater systems designed without lifecycle thinking often fail within just a few years. PSE Designs outlines what’s being missed and how to design...	IMAGE		3

YouTube

— 2 reports, 2 records | Data: 2026-01-12 → 2026-04-12

Channel ID

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:38-04:00

Value: UCXnMG-bsows8FwwkaWEbD1g

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:38-04:00

Yt Videos (8 rows)

Published At	Title	Views	Likes	Duration Seconds	Video ID	Thumbnail URL	Watch URL
2025-11-06	Building Relationships That Last: BCM Morring and PSE Designs	3	1	136	EB9S1ovlJsg	https://i.ytimg.com/vi/EB9S1ovlJsg/hqdefault.jpg	https://www.youtube.com/watch?v=EB9S1ovlJsg
2025-09-17	Bringing a Vision to Life at PSE Designs: Beard Equipment	20	0	148	tdErc1Yjql4	https://i.ytimg.com/vi/tdErc1Yjql4/hqdefault.jpg	https://www.youtube.com/watch?v=tdErc1Yjql4
2024-08-12	Case Study: Alabama School of Math and Science	19	1	223	7to41uWAbOY	https://i.ytimg.com/vi/7to41uWAbOY/hqdefault.jpg	https://www.youtube.com/watch?v=7to41uWAbOY
2024-07-16	Construction and Collaboration: A Mid-Progress Review of Beard Equipment's Expansion	31	0	191	QUOsaZrVTLM	https://i.ytimg.com/vi/QUOsaZrVTLM/hqdefault.jpg	https://www.youtube.com/watch?v=QUOsaZrVTLM
2024-02-01	A Day in the Life: Senior Engineer and Office Manager	13	0	140	zU1uXNmrXnM	https://i.ytimg.com/vi/zU1uXNmrXnM/hqdefault.jpg	https://www.youtube.com/watch?v=zU1uXNmrXnM
2024-01-18	Case Study: Beard Equipment Company	47	0	200	8mDZTsaMQVE	https://i.ytimg.com/vi/8mDZTsaMQVE/hqdefault.jpg	https://www.youtube.com/watch?v=8mDZTsaMQVE
2023-09-11	Case Study: Shipley 2	28	0	230	SiBuqFSAxOA	https://i.ytimg.com/vi/SiBuqFSAxOA/hqdefault.jpg	https://www.youtube.com/watch?v=SiBuqFSAxOA
2023-06-28	Our Approach	12	1	237	zaTflzIAG-o	https://i.ytimg.com/vi/zaTflzIAG-o/hqdefault.jpg	https://www.youtube.com/watch?v=zaTflzIAG-o

Yt Account (1 rows)

Date	Views	Total Subscribers
2026-04-12	173	1

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:22 AM EST. Updated every 2 hours.