Harrisonburg Downtown Renaissance โ€” Mailchimp

← All Brands | Updated 4/12/2026, 8:34:20 AM EST

Key Summary Tables

Mailchimp โ€” Email Campaigns (Last 90 Days)

CampaignSend DateRecipientsDeliveredOpen RateClick Rate
Levitt AMP Talent Selection Committee Meeting Reminder2026-02-0376175632.80%0.00%
Newsletter 01/30/20262026-01-304,7074,66431.05%2.12%
Levitt AMP Talent Selection Committee Meeting2026-01-2077276130.88%0.79%
Newsletter 01/16/20252026-01-164,7294,68529.80%8.26%

DATA ON THIS PAGE: Mailchimp (283 records)

๐Ÿ“‹ Data Interpretation Guide

โ€” expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)
Universal Email Rules (All Platforms)
Mailchimp โ€” Interpretation Rules

Mailchimp

โ€” 2 reports, 283 records | Data: 2022-04-13 โ†’ 2026-04-12

Campaigns

2022-04-13 to 2026-02-03. Fetched 2026-04-12 02:07:42-04:00

๐Ÿ“Š Monthly Summary
MonthDaysEmails SentUnsubscribesAbuse ReportsForwardsSyntax ErrorsForwards OpensEcommerce RevenueEcommerce OrdersClean Unique OpensClean Unique Clicks
2026-02176150000002480
2026-01310,208180000003,079492
2025-121778510000024020
2025-1139,813170000002,995477
2025-1035,442140000001,492186
2025-09610,431290000002,952268
2025-08414,602370000003,899439
2025-071352,04411910000011,9213,569
2025-06724,054390000005,830767
2025-05830,905391000007,2551,110
2025-041669,96682120000013,3603,858
2025-03611,277171000002,661349
2025-02818,537365000005,0261,300
2025-01510,764182000002,276458
2024-12310,139171000001,941439
2024-11510,437131000001,326366
2024-10414,362123000002,128475
2024-0949,62710000000803292
2024-0856,55891000001,077355
2024-071158,01480150000015,5904,678
2024-06729,7433130000010,7561,239
2024-05626,9823030000011,936838
2024-041567,045104150000030,7664,080
2024-03514,834234000006,215759
2024-02611,393110000004,770599
2024-01516,222301000007,1101,030
2023-12514,98792000005,032547
2023-11410,867151000004,296334
2023-1049,804140000003,453374
2023-0929,00370000003,000272
2023-0828,971130000003,005254
2023-071141,4246450000021,4513,652
2023-06723,7394230000010,2311,103
2023-05829,3124040000013,3221,059
2023-04929,5583760000012,7802,647
2023-03515,033142000005,861576
2023-02615,554224000005,456520
2023-01410,245110000003,429409
2022-12414,087221000004,982410
2022-111019,194364000007,475486
2022-1059,728141000003,191284
2022-09618,0613210000006,260801
2022-0839,460223000003,139434
2022-071242,0495590000016,5842,985
2022-06311,93890000004,330666
2022-05615,991221100005,895886
2022-0467,220111000002,617463
Last 90 Days410,969230000003,327492
๐Ÿ“Š Monthly Email Performance (with computed rates)
MonthCampaignsEmails SentUnique OpensOpen RateUnique ClicksClick RateCTORUnsubsUnsub Rate
2026-02176124832.80%00.00%0.00%50.6614%
2026-01310,2083,07930.45%4924.87%15.98%180.1780%
2025-12177824031.13%202.59%8.33%50.6485%
2025-1139,8132,99530.78%4774.90%15.93%170.1747%
2025-1035,4421,49227.61%1863.44%12.47%140.2591%
2025-09610,4312,95228.52%2682.59%9.08%290.2802%
2025-08414,6023,89927.03%4393.04%11.26%370.2565%
2025-071352,04411,92122.98%3,5696.88%29.94%1190.2294%
2025-06724,0545,83024.36%7673.20%13.16%390.1630%
2025-05830,9057,25523.57%1,1103.61%15.30%390.1267%
2025-041669,96613,36019.19%3,8585.54%28.88%820.1178%
2025-03611,2772,66123.73%3493.11%13.12%170.1516%
2025-02818,5375,02627.26%1,3007.05%25.87%360.1952%
2025-01510,7642,27621.28%4584.28%20.12%180.1683%
2024-12310,1391,94119.29%4394.36%22.62%170.1690%
2024-11510,4371,32612.79%3663.53%27.60%130.1254%
2024-10414,3622,12814.89%4753.32%22.32%120.0840%
2024-0949,6278038.37%2923.04%36.36%100.1043%
2024-0856,5581,07716.66%3555.49%32.96%90.1392%
2024-071158,01415,59026.95%4,6788.09%30.01%800.1383%
2024-06729,74310,75636.32%1,2394.18%11.52%310.1047%
2024-05626,98211,93644.49%8383.12%7.02%300.1118%
2024-041567,04530,76646.23%4,0806.13%13.26%1040.1563%
2024-03514,8346,21542.20%7595.15%12.21%230.1562%
2024-02611,3934,77042.25%5995.31%12.56%110.0974%
2024-01516,2227,11044.26%1,0306.41%14.49%300.1868%
2023-12514,9875,03233.79%5473.67%10.87%90.0604%
2023-11410,8674,29640.00%3343.11%7.77%150.1397%
2023-1049,8043,45335.59%3743.85%10.83%140.1443%
2023-0929,0033,00033.53%2723.04%9.07%70.0782%
2023-0828,9713,00533.62%2542.84%8.45%130.1454%
2023-071141,42421,45152.11%3,6528.87%17.02%640.1555%
2023-06723,73910,23143.54%1,1034.69%10.78%420.1787%
2023-05829,31213,32245.89%1,0593.65%7.95%400.1378%
2023-04929,55812,78043.50%2,6479.01%20.71%370.1260%
2023-03515,0335,86139.20%5763.85%9.83%140.0936%
2023-02615,5545,45635.46%5203.38%9.53%220.1430%
2023-01410,2453,42933.83%4094.04%11.93%110.1085%
2022-12414,0874,98235.65%4102.93%8.23%220.1574%
2022-111019,1947,47539.62%4862.58%6.50%360.1908%
2022-1059,7283,19133.56%2842.99%8.90%140.1473%
2022-09618,0616,26034.96%8014.47%12.80%320.1787%
2022-0839,4603,13933.60%4344.65%13.83%220.2355%
2022-071242,04916,58439.67%2,9857.14%18.00%550.1316%
2022-06311,9384,33036.43%6665.60%15.38%90.0757%
2022-05615,9915,89536.99%8865.56%15.03%220.1380%
2022-0467,2202,61736.51%4636.46%17.69%110.1535%
๐Ÿ“ˆ Year-over-Year Comparison
PeriodMetricPrior YearCurrent YearChange% Change
Dec (2024 โ†’ 2025)Campaigns31-2-66.7%
Emails Sent10,139778-9,361-92.3%
Unique Opens1,941240-1,701-87.6%
Open Rate19.29%31.13%+11.84pp61.4%
Unique Clicks43920-419-95.4%
Click Rate4.36%2.59%-1.77pp-40.5%
CTOR22.62%8.33%-14.28pp-63.2%
Unsubscribes175-12-70.6%
Unsub Rate0.1690%0.6485%+0.48pp283.8%
Nov (2024 โ†’ 2025)Campaigns53-2-40.0%
Emails Sent10,4379,813-624-6.0%
Unique Opens1,3262,9951,669125.9%
Open Rate12.79%30.78%+17.99pp140.6%
Unique Clicks36647711130.3%
Click Rate3.53%4.90%+1.37pp38.8%
CTOR27.60%15.93%-11.68pp-42.3%
Unsubscribes1317430.8%
Unsub Rate0.1254%0.1747%+0.05pp39.3%
Oct (2024 โ†’ 2025)Campaigns43-1-25.0%
Emails Sent14,3625,442-8,920-62.1%
Unique Opens2,1281,492-636-29.9%
Open Rate14.89%27.61%+12.72pp85.4%
Unique Clicks475186-289-60.8%
Click Rate3.32%3.44%+0.12pp3.5%
CTOR22.32%12.47%-9.85pp-44.2%
Unsubscribes1214216.7%
Unsub Rate0.0840%0.2591%+0.18pp208.5%
Sep (2024 โ†’ 2025)Campaigns46250.0%
Emails Sent9,62710,4318048.4%
Unique Opens8032,9522,149267.6%
Open Rate8.37%28.52%+20.15pp240.6%
Unique Clicks292268-24-8.2%
Click Rate3.04%2.59%-0.46pp-15.0%
CTOR36.36%9.08%-27.29pp-75.0%
Unsubscribes102919190.0%
Unsub Rate0.1043%0.2802%+0.18pp168.7%
Aug (2024 โ†’ 2025)Campaigns54-1-20.0%
Emails Sent6,55814,6028,044122.7%
Unique Opens1,0773,8992,822262.0%
Open Rate16.66%27.03%+10.36pp62.2%
Unique Clicks3554398423.7%
Click Rate5.49%3.04%-2.45pp-44.6%
CTOR32.96%11.26%-21.70pp-65.8%
Unsubscribes93728311.1%
Unsub Rate0.1392%0.2565%+0.12pp84.2%
Jul (2024 โ†’ 2025)Campaigns1113218.2%
Emails Sent58,01452,044-5,970-10.3%
Unique Opens15,59011,921-3,669-23.5%
Open Rate26.95%22.98%-3.96pp-14.7%
Unique Clicks4,6783,569-1,109-23.7%
Click Rate8.09%6.88%-1.21pp-14.9%
CTOR30.01%29.94%-0.07pp-0.2%
Unsubscribes801193948.8%
Unsub Rate0.1383%0.2294%+0.09pp65.9%
Jun (2024 โ†’ 2025)Campaigns7700.0%
Emails Sent29,74324,054-5,689-19.1%
Unique Opens10,7565,830-4,926-45.8%
Open Rate36.32%24.36%-11.96pp-32.9%
Unique Clicks1,239767-472-38.1%
Click Rate4.18%3.20%-0.98pp-23.4%
CTOR11.52%13.16%+1.64pp14.2%
Unsubscribes3139825.8%
Unsub Rate0.1047%0.1630%+0.06pp55.7%
May (2024 โ†’ 2025)Campaigns68233.3%
Emails Sent26,98230,9053,92314.5%
Unique Opens11,9367,255-4,681-39.2%
Open Rate44.49%23.57%-20.92pp-47.0%
Unique Clicks8381,11027232.5%
Click Rate3.12%3.61%+0.48pp15.5%
CTOR7.02%15.30%+8.28pp117.9%
Unsubscribes3039930.0%
Unsub Rate0.1118%0.1267%+0.01pp13.3%
Apr (2024 โ†’ 2025)Campaigns151616.7%
Emails Sent67,04569,9662,9214.4%
Unique Opens30,76613,360-17,406-56.6%
Open Rate46.23%19.19%-27.04pp-58.5%
Unique Clicks4,0803,858-222-5.4%
Click Rate6.13%5.54%-0.59pp-9.6%
CTOR13.26%28.88%+15.62pp117.8%
Unsubscribes10482-22-21.2%
Unsub Rate0.1563%0.1178%-0.04pp-24.6%
Mar (2024 โ†’ 2025)Campaigns56120.0%
Emails Sent14,83411,277-3,557-24.0%
Unique Opens6,2152,661-3,554-57.2%
Open Rate42.20%23.73%-18.47pp-43.8%
Unique Clicks759349-410-54.0%
Click Rate5.15%3.11%-2.04pp-39.6%
CTOR12.21%13.12%+0.90pp7.4%
Unsubscribes2317-6-26.1%
Unsub Rate0.1562%0.1516%-0.00pp-2.9%
Feb (2025 โ†’ 2026)Campaigns81-7-87.5%
Emails Sent18,537761-17,776-95.9%
Unique Opens5,026248-4,778-95.1%
Open Rate27.26%32.80%+5.55pp20.4%
Unique Clicks1,3000-1,300-100.0%
Click Rate7.05%0.00%-7.05pp-100.0%
CTOR25.87%0.00%-25.87pp-100.0%
Unsubscribes365-31-86.1%
Unsub Rate0.1952%0.6614%+0.47pp238.8%
Jan (2025 โ†’ 2026)Campaigns53-2-40.0%
Emails Sent10,76410,208-556-5.2%
Unique Opens2,2763,07980335.3%
Open Rate21.28%30.45%+9.18pp43.1%
Unique Clicks458492347.4%
Click Rate4.28%4.87%+0.59pp13.7%
CTOR20.12%15.98%-4.14pp-20.6%
Unsubscribes181800.0%
Unsub Rate0.1683%0.1780%+0.01pp5.8%
๐Ÿ“… Quarterly Roll-up
QuarterCampaignsEmails SentUnique OpensOpen RateUnique ClicksClick RateCTORUnsubsUnsub Rate
2026 Q1410,9693,32730.62%4924.53%14.79%230.2117%
2025 Q4716,0334,72729.72%6834.29%14.45%360.2263%
2025 Q32377,07718,77224.49%4,2765.58%22.78%1850.2414%
2025 Q231124,92526,44521.27%5,7354.61%21.69%1600.1287%
2025 Q11940,5789,96324.69%2,1075.22%21.15%710.1759%
2024 Q41234,9385,39515.54%1,2803.69%23.73%420.1210%
2024 Q32074,19917,47023.64%5,3257.21%30.48%990.1340%
2024 Q228123,77053,45843.46%6,1575.01%11.52%1650.1342%
2024 Q11642,44918,09543.00%2,3885.67%13.20%640.1521%
2023 Q41335,65812,78136.17%1,2553.55%9.82%380.1075%
2023 Q31559,39827,45646.50%4,1787.08%15.22%840.1422%
2023 Q22482,60936,33344.36%4,8095.87%13.24%1190.1453%
2023 Q11540,83214,74636.43%1,5053.72%10.21%470.1161%
2022 Q41943,00915,64836.95%1,1802.79%7.54%720.1700%
2022 Q32169,57025,98337.63%4,2206.11%16.24%1090.1579%
2022 Q21535,14912,84236.70%2,0155.76%15.69%420.1200%
๐Ÿ‘ฅ List Health Trend

Avg Recipients = average emails sent per campaign that month (proxy for list size). Cumulative unsubs from earliest month forward.

MonthAvg RecipientsNet ChangeMonthly UnsubsCumulative Unsubs
2026-02761-2,64251,356
2026-013,403+2,625181,351
2025-12778-2,49351,333
2025-113,271+1,457171,328
2025-101,814+75141,311
2025-091,739-1,912291,297
2025-083,651-352371,268
2025-074,003+5671191,231
2025-063,436-427391,112
2025-053,863-510391,073
2025-044,373+2,493821,034
2025-031,880-43717952
2025-022,317+16436935
2025-012,153-1,22718899
2024-123,380+1,29317881
2024-112,087-1,50413864
2024-103,591+1,18412851
2024-092,407+1,09510839
2024-081,312-3,9629829
2024-075,274+1,02580820
2024-064,249-24831740
2024-054,497+2730709
2024-044,470+1,503104679
2024-032,967+1,06823575
2024-021,899-1,34511552
2024-013,244+24730541
2023-122,997+2809511
2023-112,717+26615502
2023-102,451-2,05114487
2023-094,502+167473
2023-084,486+72013466
2023-073,766+37564453
2023-063,391-27342389
2023-053,664+38040347
2023-043,284+27737307
2023-033,007+41514270
2023-022,592+3122256
2023-012,561-96111234
2022-123,522+1,60322223
2022-111,919-2736201
2022-101,946-1,06414165
2022-093,010-14332151
2022-083,153-35122119
2022-073,504-4755597
2022-063,979+1,314942
2022-052,665+1,4622233
2022-041,203โ€”1111
Send TimeCampaign TitleSubject LineEmails SentUnique OpensOpen RateUnique ClicksClick RateClean Unique OpensClean Unique ClicksMpp Opens FilteredUnsubscribesCampaign IDList NameTypeHard BouncesSoft BouncesTotal OpensTotal ClicksAbuse ReportsLast OpenUnique Subscriber ClicksLast ClickList Sub RateList Unsub RateList Open Rate
2026-02-03T18:00:00+00:00Levitt AMP Talent Selection Committee Meeting ReminderReminder: Levitt AMP Committee Interest Meeting TOMORROW!7613880.328000248014057d658c5e9dVolunteersregular14688002026-04-02T18:53:04+00:0008342.62
2026-01-30T18:45:25+00:00Newsletter 01/30/2026Share Your Love Stories ๐Ÿ’Œ4,7072,3510.31052690.02121,448999034d3c7b81917Downtown Insiderregular6373,82736902026-04-01T22:19:15+00:00992026-02-17T13:33:39+00:00121129.63
2026-01-20T18:00:00+00:00Levitt AMP Talent Selection Committee MeetingLend Us Your Ears ๐ŸŽต๐ŸŽน๐ŸŽถ7723640.3088150.0079235612960796eb96fcVolunteersregular655261502026-03-20T02:06:50+00:0062026-01-20T18:20:42+00:008342.62
2026-01-16T19:44:34+00:00Newsletter 01/16/2025New Year, New Downtown Businesses!4,7292,2750.29806970.08261,3963878798b9844bb5a7Downtown Insiderregular22223,58985002026-04-09T04:12:10+00:003872026-03-03T19:37:00+00:00121129.63
2025-12-01T17:33:38+00:00Winter Wonderfest VolunteeringHelp Us Make Holiday Magic ๐ŸŽ„7783670.3113380.025924020127584071d8441Volunteersregular257235812026-02-23T12:32:20+00:00202025-12-06T12:43:43+00:008342.62
2025-11-21T17:28:33+00:00Newsletter 11/21/2025Cheers to Our Award Winners!4,7172,4840.31163940.05721,4602681,02412141632f748Downtown Insiderregular11204,23948002026-03-26T10:14:02+00:002682026-02-15T22:06:41+00:00121129.63
2025-11-13T21:39:36+00:00Winter Wonderfest 2025 Vendor Applications LiveNOW OPEN - Winter Wonderfest Vendor Applications3962260.3715510.106914642801b0cd7c6262Vendorsregular124646402026-04-06T14:39:26+00:00422025-11-29T21:03:07+00:0015057.5
2025-11-07T15:33:20+00:00Newsletter 10/30/2025Join Us for a Main Street Parade!4,7002,2120.29863200.03591,38916782347bbc16b20fDowntown Insiderregular26233,78439002026-03-30T20:50:54+00:001672026-02-15T23:06:33+00:00121129.63
2025-10-21T19:41:24+00:00Skeleton Festival Volunteering Last Minute CallCan You Help at Skeleton Fest? ๐Ÿ’€7713390.2254300.027517221167404dd3a3248Volunteersregular265383502026-02-08T22:15:13+00:00212025-10-23T21:37:15+00:008342.62
2025-10-14T19:24:49+00:00Newsletter 10/9/25A Fang-tastic Fall is Ahead! ๐Ÿฆ‡4,6002,1710.28304990.03611,2941658771053cc3e3af3Downtown Insiderregular1273,94863802026-03-26T09:51:06+00:001652025-11-10T17:31:52+00:00121129.63
2025-10-02T01:00:00+00:00Hburg Hounds Skeleton Festival Pet Parade InviteGet Those Costumes Ready! ๐Ÿฆด71380.3768002601202c6e4152f0Hburg Houndsregular0291002025-12-02T15:52:27+00:0000053.96
2025-09-26T15:22:09+00:00Newsletter 09/25/2025Get Those Costumes Ready! ๐Ÿ’€4,6072,0740.26502070.01421,213658611348a13e6cd7Downtown Insiderregular6243,30324502026-03-26T09:42:20+00:00652025-10-23T22:39:14+00:00121129.63
2025-09-17T17:49:24+00:00Skeleton Festival Volunteering - resendIt's Scary (How Much We Need Your Help) ๐Ÿ’€111111100c91f5a6392Volunteersregular0064102026-01-20T16:56:14+00:0012025-09-17T17:55:46+00:008342.62
2025-09-15T20:32:42+00:00Hburg Hounds Welcome + Dog Bowl WorkshopWoof woof woof! (Hello Hburg Hounds!) ๐Ÿถ72400.3714180.042926314235c3b9e93cHburg Houndsregular11751802025-11-23T19:45:11+00:0032025-09-15T20:33:49+00:000053.96
2025-09-13T14:00:00+00:00Skeleton Festival VolunteeringIt's Scary (How Much We Need Your Help) ๐Ÿ’€7733560.2243450.018517014186273c22f3f8fVolunteersregular696316002026-01-23T13:09:54+00:00142025-10-19T18:59:04+00:008342.62
2025-09-12T16:59:46+00:00Newsletter 09/11/2025Three More Years! ๐ŸŽต4,6112,1890.28873170.02661,323122866102e2ca7ae04Downtown Insiderregular3263,55938602026-03-28T22:49:48+00:001222026-02-15T23:12:46+00:00121129.63
2025-09-09T18:18:02+00:00Skeleton Festival 2025 Vendor Application LiveNOW OPEN - Skeleton Festival Vendor Application3672730.60331010.173621963542aa9db7e803Vendorsregular2283013602026-04-11T23:38:19+00:00632026-04-11T23:38:49+00:0015057.5
2025-08-29T17:19:38+00:00Newsletter 08/28/25Two More Weeks of FREE Live Music4,6122,0290.25433120.02881,1661328639d208127154Downtown Insiderregular5223,32637502026-02-16T09:54:35+00:001322025-11-14T17:16:57+00:00121129.63
2025-08-15T15:01:12+00:00Newsletter 08/14/2025Welcome Back, Students! ๐Ÿถ ๐Ÿฆ ๐Ÿฆ…4,6132,3370.28694370.03451,2901551,047168c977232faDowntown Insiderregular51114,01051602026-02-19T18:49:34+00:001552025-08-28T04:24:03+00:00121129.63
2025-08-11T15:07:15+00:00Block Party Bag StuffingBag Stuffers Needed ๐Ÿ’œ๐Ÿ’›7684080.3624450.038427429134511151ed56aVolunteersregular0127386002026-03-10T14:04:32+00:00292025-08-20T13:35:17+00:008342.62

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2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:04:13-04:00


TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:20 AM EST. Updated every 2 hours.