Dean Brothers — Social Media

← All Brands | Updated 4/12/2026, 8:34:19 AM EST

Key Summary Tables

90-Day Social Media Summary

Network	Posts	Reels	Stories	Videos	Total Content	Impressions	Interactions
Instagram	—	—	1	—	1	101	0

DATA ON THIS PAGE: Metricool (Social Media) (12 records) | YouTube (2 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Metricool (Social Media) — Interpretation Rules

Engagement Rate: Metricool calculates engagement as (interactions ÷ reach) × 100. "Interactions" includes likes, comments, shares, saves, and clicks depending on platform. This is a reach-based rate, not follower-based.
Impressions vs Reach: Impressions = total times content was displayed (includes repeat views). Reach = unique accounts that saw the content. Always specify which you are reporting.
Timezone: All Metricool dates use Europe/Madrid timezone (CET/CEST). When comparing to other data sources, account for the 5–6 hour offset from EST.
Platform-specific notes: TikTok uses "createTime" for post dates. Instagram "reach" is unique accounts; "impressions" includes repeats. Facebook reaction counts include reactions on shared copies (not just the original post).

YouTube — Interpretation Rules

Views: A "view" requires ~30 seconds of watch time (or the full video if shorter). This is different from impressions (thumbnail shown in browse/search).
Average View Duration vs Average View Percentage: Duration is in seconds. Percentage is relative to total video length. For Shorts (<60s), percentage is more meaningful. For long-form, duration is more meaningful.
Subscriber impact: "Subscribers Gained" and "Subscribers Lost" are per-video attribution. A subscriber who watches 5 videos is attributed to the one that triggered the subscribe action.

Metricool (Social Media)

— 2 reports, 12 records | Data: 2021-04-12 → 2026-04-12

Instagram Posts

2021-04-12 to 2026-04-11. Fetched 2026-04-11 09:00:43-04:00

Showing 10 most recent rows. Full 11 rows available in JSON warehouse.

Published At	Content	Views	Likes	Comments	Shares	Interactions	Engagement	Reach	Impressions Total	Post ID	Type	URL	Image URL
2024-11-28 17:30:05	Happy Thanksgiving from our family to yours! We're grateful for the trust and support of our amazing community. Wishing you a day filled with love, laughter, and gratitude!	145	0	0	0	0	0	45	145	3511399025577615933_66282064213	FEED_IMAGE	https://www.instagram.com/p/DC6_s9ANOI9/	https://scontent-lhr6-2.cdninstagram.com/v/t39.30808-6/472874806_122184498386248181_6137648486023183451_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2l...
2024-11-15 17:00:22	Dean Brothers Electric is proud to have sponsored the Moorefield Little League indoor batting cages! Supporting our community and future all-stars is what we're all about. #CommunityPowered #DeanBrot...	167	6	0	0	6	10.91	55	167	3501961985351092774_66282064213	FEED_CAROUSEL_ALBUM	https://www.instagram.com/p/DCZd98Zxgom/	https://scontent-lhr6-1.cdninstagram.com/v/t39.30808-6/472959465_122184474440248181_5566343492457004269_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVR...
2024-10-07 16:00:38	Zach Dean had an incredible time representing Dean Brothers Inc. at GSX 2024 in Florida! Proud to be part of such a forward-thinking industry event, showcasing innovation and excellence in security so...	164	6	0	0	6	11.11	54	164	3473635469625074554_66282064213	FEED_CAROUSEL_ALBUM	https://www.instagram.com/p/DA01Q42MyN6/	https://scontent-lhr6-1.cdninstagram.com/v/t39.30808-6/472719600_122184262544248181_5806000275384821905_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVR...
2024-09-11 16:11:35	Today, we honor the bravery and resilience of those who were lost, those who served, and those who continue to protect our freedom. Let us never forget the heroes of 9/11 and the spirit of unity that ...	865	3	0	0	3	6.12	49	865	3454796813784398873_66282064213	FEED_IMAGE	https://www.instagram.com/p/C_x52XYxTwZ/	https://scontent-lhr8-1.cdninstagram.com/v/t39.30808-6/472712741_122184063668248181_1999182807608892160_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2l...
2024-09-02 18:34:08	Happy Labor Day from all of us at Dean Brothers Electric! We hope you got the day off to appreciate all your hard work. Thank you for everything you do to keep our community bright and powered up! #L...	409	6	1	0	7	15.22	46	409	3448345579129321881_66282064213	FEED_IMAGE	https://www.instagram.com/p/C_a_Ai6yrmZ/	https://scontent-lhr8-2.cdninstagram.com/v/t39.30808-6/471734133_122182673726248181_7927338563983654598_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2l...
2024-08-01 20:26:19	We had an amazing time at the Tri-County Parade in Petersburg! It was great seeing the community come together and enjoying some candy along the way. Thank you for the wonderful memories! #DeanBrothe...	760	3	0	0	3	6.52	46	760	3425209217025895468_66282064213	FEED_CAROUSEL_ALBUM	https://www.instagram.com/p/C-IyaKmOOws/	https://scontent-lhr8-2.cdninstagram.com/v/t39.30808-6/471444442_122182249124248181_1256576652124378788_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVR...
2024-07-29 22:38:13	We're thrilled to share some recent contributions and donation work we have completed at the Tri-County Fairgrounds in Petersburg, WV. Check out these photos of our latest electrical upgrades, includi...	1,084	6	0	0	6	11.76	51	1,084	3423101278072380224_66282064213	FEED_CAROUSEL_ALBUM	https://www.instagram.com/p/C-BTHndsJtA/	https://scontent-lhr6-1.cdninstagram.com/v/t39.30808-6/471854818_122182241330248181_3528043492537445528_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVR...
2024-05-24 15:00:45	Thank you to Virginia Construction Elite for featuring us in their latest issue. We are proud to be apart of this amazing publishing. #virginiaelite #virginiaconstructionelite #virginiaconstruction #...	0	5	0	1	6	9.38	64	0	3375035831372023409_66282064213	FEED_CAROUSEL_ALBUM	https://www.instagram.com/p/C7WiTT5JQZx/	https://scontent-lhr8-2.cdninstagram.com/v/t39.30808-6/470192387_122178459272248181_8732945150307215134_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVR...
2024-05-11 20:33:45	Grateful for the opportunity to welcome fresh faces to the Dean Brothers Electric team. #apprentice #electrician #deanbros #mentorship	0	6	0	0	6	9.09	66	0	3365781356112474217_66282064213	FEED_CAROUSEL_ALBUM	https://www.instagram.com/p/C61qE-Kt3Bp/	https://scontent-lhr6-2.cdninstagram.com/v/t39.30808-6/469875060_122177645894248181_1704938885802094771_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVR...
2024-04-12 17:05:25	We had a fantastic time meeting bright young faces at the recent career fair! #CareerFair #FutureLeaders #DeanBrothersInc	0	8	0	1	9	18	50	0	3344657994011589061_66282064213	FEED_IMAGE	https://www.instagram.com/p/C5qnLmMOznF/	https://scontent-lhr6-1.cdninstagram.com/v/t39.30808-6/469696210_122177487524248181_2523324316621965018_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2l...

Instagram Stories

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:00:22-04:00

Published At	Reach	Impressions	Post ID	Type	Owner	Thumbnail URL	Media URL	Permalink	Exits	Taps Forward
2026-03-21 16:41:14	88	101	3857817245259485051	IMAGE	Dean Brothers Inc.	https://metricool-download.s3.eu-west-1.amazonaws.com/igstories/202603/5973609-17841466246395258-3857817245259485051.jpeg	https://scontent-lhr6-2.cdninstagram.com/v/t51.82787-15/656024102_17932162323208214_6791391530325005683_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiU1RPUlkuYmVzdF9...	https://www.instagram.com/stories/deanbrosinc/3857817245259485051	18	7

YouTube

— 2 reports, 2 records | Data: 2026-01-12 → 2026-04-12

Channel ID

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:28-04:00

Value: UCvaF8Bbfu6q9c20RGVHU82g

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:02:28-04:00

Yt Account (88 rows)

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TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:19 AM EST. Updated every 2 hours.