AWB Engineers — Paid Advertising

← All Brands | Updated 4/12/2026, 8:34:18 AM EST

Key Summary Tables

Meta Ads — Campaigns by Spend (All Time)

Campaign	Status	Spend	Reach	Impressions	Clicks	CTR	CPC
AWB // Traffic - 11/21/25 - Project RoadRunner	ACTIVE	$179.41	12,742	16,310	1,339	8.21%	$0.13
AWB // Traffic - 08/29/25 - Coastal Pacific	PAUSED	$0.00	0	0	0	0.00%	$0.00
AWB // Traffic Campaign - 07/29/25 - Ryan's Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
AWB // Traffic Campaign - 07/24/25 - Ryan's Career Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
AWB // Traffic Campaign - 07/01/25 - Vitoria's Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
AWB // Awareness - 05-21-2025 - John Career Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
AWB // Awareness - 04/30/2025 - HVAC Pharmaceutical	PAUSED	$0.00	0	0	0	0.00%	$0.00
AWB // Awareness - 04/02/2025 - Project Pastry Campaign	PAUSED	$0.00	0	0	0	0.00%	$0.00
AWB // Project River Story	PAUSED	$0.00	0	0	0	0.00%	$0.00
TOTAL		$179.41	12,742	16,310	1,339	8.21%	$0.13

DATA ON THIS PAGE: Meta Ads (Facebook / Instagram) (135 records) | Linkedin Ads (2 records)

📋 Data Interpretation Guide

— expand for metric definitions and reporting rules

These rules define how to correctly read the data below. Follow them precisely when answering questions about this brand's performance.

Reporting Precision (All Metrics)

Report metrics at the precision stored in the data. Open rates, click rates, and all percentages should be reported to two decimal places (e.g., 12.56%, not 13%). Revenue and spend should be reported to the penny (e.g., $63.10, not $63). Do not round to whole numbers unless the source data is already whole numbers.

Meta Ads — Interpretation Rules

Data grain matters: Campaign-level data is in "Meta Ads Campaigns." Ad-level breakdowns are in "Meta Ads Ads." Daily trends are in "Meta Ads Daily." Never mix grains in one total.
Do not infer spend from status. A campaign marked ACTIVE may have $0 spend. A campaign marked COMPLETED may have significant spend. Always sum the actual Spend column.
Clicks vs Link Clicks: "Clicks" includes all clicks (profile, reactions, see more). "Link Clicks" counts only outbound URL clicks. Use Link Clicks for CTR and CPC calculations unless specifically asked about total engagement.

Meta Ads (Facebook / Instagram)

— 8 reports, 135 records | Data: 2026-01-12 → 2026-04-12

Ad Sets

1 ad sets. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Ads

1 ads. See Campaigns report above for campaign-level performance (spend, clicks, conversions).

Campaigns

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:56-04:00

Reach	Impressions	Clicks	Unique Clicks	Spend	Campaign Name	Campaign ID	Objective	Status	Buying Type	CTR	CPC	CPM	Results	Results Label	Link Clicks	Post Reactions	Post Engagement	Page Engagement	Post Saves	Frequency	Cpp	Unique CTR	Cost Per Unique Click	Video Views	Video P25	Video P50	Video P75	Video P100	Landing Page Views	Daily Budget	Campaign Start	Campaign Stop	Period Start	Period End
12,742	16,310	1,339	1,164	179	AWB // Traffic - 11/21/25 - Project RoadRunner	120237216758800392	LINK_CLICKS	ACTIVE	AUCTION	0.0821	0.1340	11	1,190	Link clicks	1,190	28	8,255	8,255	6	1.28	14.08	0.0914	0.1541	7,031	161	45	22	15	1,095	2	2025-11-24		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Traffic - 08/29/25 - Coastal Pacific	120232559454770392	OUTCOME_TRAFFIC	PAUSED	AUCTION																					2	2025-08-29		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Traffic Campaign - 07/29/25 - Ryan's Story	120230950484000392	OUTCOME_TRAFFIC	PAUSED	AUCTION																					2	2025-07-29		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Traffic Campaign - 07/24/25 - Ryan's Career Story	120230479926890392	OUTCOME_TRAFFIC	PAUSED	AUCTION																					2	2025-07-24		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Traffic Campaign - 07/01/25 - Vitoria's Story	120228999553910392	OUTCOME_TRAFFIC	PAUSED	AUCTION																					2	2025-07-01		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Awareness - 05-21-2025 - John Career Story	120226102654240392	OUTCOME_AWARENESS	PAUSED	AUCTION																					2	2025-05-21		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Awareness - 04/30/2025 - HVAC Pharmaceutical	120224403262340392	OUTCOME_AWARENESS	PAUSED	AUCTION																						2025-04-30		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Awareness - 04/02/2025 - Project Pastry Campaign	120221728197660392	OUTCOME_AWARENESS	PAUSED	AUCTION																						2025-04-02		2026-01-12	2026-04-12
0	0	0	0	0	AWB // Project River Story	120211942770070392	OUTCOME_TRAFFIC	PAUSED	AUCTION																						2024-07-31	2024-08-31	2026-01-12	2026-04-12

Daily

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:56-04:00

📊 Monthly Summary

Month	Campaign Name	Days	Impressions	Reach	Clicks	Unique Clicks	Spend	Link Clicks
2026-04	AWB // Traffic - 11/21/25 - Project RoadRunner	12	1,877	1,867	136	130	21.76	122
2026-03	AWB // Traffic - 11/21/25 - Project RoadRunner	31	5,021	4,978	382	373	62.25	333
2026-02	AWB // Traffic - 11/21/25 - Project RoadRunner	28	4,961	4,936	435	423	55.8	390
2026-01	AWB // Traffic - 11/21/25 - Project RoadRunner	20	4,451	4,399	386	378	39.6	345
Last 90 Days		91	16,310	16,180	1,339	1,304	179	1,190

Date	Reach	Impressions	Clicks	Unique Clicks	Spend	Daily Entry	Campaign Name	CTR	CPC	CPM	Link Clicks	Period Start	Period End	Last Synced
2026-01-12	251	252	19	18	2.01	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-12	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0754	0.1058	7.98	18	2026-01-12	2026-01-12	2026-04-12T10:03:56.167Z
2026-01-13	236	240	23	23	1.97	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-13	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0958	0.0857	8.21	20	2026-01-13	2026-01-13	2026-04-12T10:03:56.167Z
2026-01-14	224	226	20	18	2.04	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-14	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0885	0.1020	9.03	18	2026-01-14	2026-01-14	2026-04-12T10:03:56.167Z
2026-01-15	220	223	21	20	1.85	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-15	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0942	0.0881	8.3	19	2026-01-15	2026-01-15	2026-04-12T10:03:56.167Z
2026-01-16	192	194	17	17	1.86	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-16	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0876	0.1094	9.59	15	2026-01-16	2026-01-16	2026-04-12T10:03:56.167Z
2026-01-17	229	230	20	20	2	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-17	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0870	0.1000	8.7	19	2026-01-17	2026-01-17	2026-04-12T10:03:56.167Z
2026-01-18	257	261	20	20	2.06	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-18	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0766	0.1030	7.89	18	2026-01-18	2026-01-18	2026-04-12T10:03:56.167Z
2026-01-19	239	246	24	24	2.07	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-19	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0976	0.0863	8.41	22	2026-01-19	2026-01-19	2026-04-12T10:03:56.168Z
2026-01-20	284	295	21	21	2.01	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-20	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0712	0.0957	6.81	17	2026-01-20	2026-01-20	2026-04-12T10:03:56.168Z
2026-01-21	263	263	24	24	2.01	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-21	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0913	0.0838	7.64	20	2026-01-21	2026-01-21	2026-04-12T10:03:56.168Z
2026-01-22	198	201	22	22	1.94	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-22	AWB // Traffic - 11/21/25 - Project RoadRunner	0.1095	0.0882	9.65	21	2026-01-22	2026-01-22	2026-04-12T10:03:56.168Z
2026-01-23	212	216	15	14	1.92	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-23	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0694	0.1280	8.89	13	2026-01-23	2026-01-23	2026-04-12T10:03:56.168Z
2026-01-24	228	229	20	20	1.93	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-24	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0873	0.0965	8.43	20	2026-01-24	2026-01-24	2026-04-12T10:03:56.168Z
2026-01-25	283	283	30	29	2.29	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-25	AWB // Traffic - 11/21/25 - Project RoadRunner	0.1060	0.0763	8.09	29	2026-01-25	2026-01-25	2026-04-12T10:03:56.168Z
2026-01-26	210	212	17	17	1.66	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-26	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0802	0.0976	7.83	13	2026-01-26	2026-01-26	2026-04-12T10:03:56.168Z
2026-01-27	169	169	18	18	1.92	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-27	AWB // Traffic - 11/21/25 - Project RoadRunner	0.1065	0.1067	11.36	15	2026-01-27	2026-01-27	2026-04-12T10:03:56.168Z
2026-01-28	191	191	18	17	2.08	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-28	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0942	0.1156	10.89	16	2026-01-28	2026-01-28	2026-04-12T10:03:56.168Z
2026-01-29	159	161	15	15	2.02	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-29	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0932	0.1347	12.55	13	2026-01-29	2026-01-29	2026-04-12T10:03:56.168Z
2026-01-30	184	186	11	11	2.09	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-30	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0591	0.1900	11.24	10	2026-01-30	2026-01-30	2026-04-12T10:03:56.168Z
2026-01-31	170	173	11	10	1.87	AWB // Traffic - 11/21/25 - Project RoadRunner \| 2026-01-31	AWB // Traffic - 11/21/25 - Project RoadRunner	0.0636	0.1700	10.81	9	2026-01-31	2026-01-31	2026-04-12T10:03:56.168Z

Demographics

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:56-04:00

Reach	Impressions	Clicks	Spend	Demo Entry	Campaign Name	Age Range	Gender	CTR	CPC	CPM	Period Start	Period End	Last Synced
34	41	1	0.3900	AWB // Traffic - 11/21/25 - Project RoadRunner \| 18-24 female	AWB // Traffic - 11/21/25 - Project RoadRunner	18-24	female	0.0244	0.3900	9.51	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
253	293	14	2.05	AWB // Traffic - 11/21/25 - Project RoadRunner \| 18-24 male	AWB // Traffic - 11/21/25 - Project RoadRunner	18-24	male	0.0478	0.1464	7	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
3	3	0	0.0300	AWB // Traffic - 11/21/25 - Project RoadRunner \| 18-24 unknown	AWB // Traffic - 11/21/25 - Project RoadRunner	18-24	unknown	0		10	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
65	81	3	0.7700	AWB // Traffic - 11/21/25 - Project RoadRunner \| 25-34 female	AWB // Traffic - 11/21/25 - Project RoadRunner	25-34	female	0.0370	0.2567	9.51	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
649	764	45	6.97	AWB // Traffic - 11/21/25 - Project RoadRunner \| 25-34 male	AWB // Traffic - 11/21/25 - Project RoadRunner	25-34	male	0.0589	0.1549	9.12	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z

Device

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:56-04:00

Reach	Impressions	Clicks	Spend	Device Entry	Campaign Name	Device	CTR	CPC	CPM	Period Start	Period End	Last Synced
5,829	7,848	655	86.51	AWB // Traffic - 11/21/25 - Project RoadRunner \| android_smartphone	AWB // Traffic - 11/21/25 - Project RoadRunner	android_smartphone	0.0835	0.1321	11.02	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
39	49	3	0.6300	AWB // Traffic - 11/21/25 - Project RoadRunner \| android_tablet	AWB // Traffic - 11/21/25 - Project RoadRunner	android_tablet	0.0612	0.2100	12.86	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
34	34	1	0.1700	AWB // Traffic - 11/21/25 - Project RoadRunner \| ipad	AWB // Traffic - 11/21/25 - Project RoadRunner	ipad	0.0294	0.1700	5	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
6,627	8,349	678	91.68	AWB // Traffic - 11/21/25 - Project RoadRunner \| iphone	AWB // Traffic - 11/21/25 - Project RoadRunner	iphone	0.0812	0.1352	10.98	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
3	3	1	0.0500	AWB // Traffic - 11/21/25 - Project RoadRunner \| ipod	AWB // Traffic - 11/21/25 - Project RoadRunner	ipod	0.3333	0.0500	16.67	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z

Geographic

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:56-04:00

Reach	Impressions	Clicks	Spend	Geo Entry	Campaign Name	Country	CTR	CPC	CPM	Period Start	Period End	Last Synced
12,742	16,310	1,339	179	AWB // Traffic - 11/21/25 - Project RoadRunner \| US	AWB // Traffic - 11/21/25 - Project RoadRunner	US	0.0821	0.1340	11	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z

Platform

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:03:56-04:00

Reach	Impressions	Clicks	Spend	Platform Entry	Campaign Name	Platform	Position	CTR	CPC	CPM	Period Start	Period End	Last Synced
10,503	14,121	1,230	162	AWB // Traffic - 11/21/25 - Project RoadRunner \| facebook facebook_reels	AWB // Traffic - 11/21/25 - Project RoadRunner	facebook	facebook_reels	0.0871	0.1316	11.47	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
385	385	4	0.8300	AWB // Traffic - 11/21/25 - Project RoadRunner \| facebook facebook_reels_overlay	AWB // Traffic - 11/21/25 - Project RoadRunner	facebook	facebook_reels_overlay	0.0104	0.2075	2.16	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
126	131	11	0.8500	AWB // Traffic - 11/21/25 - Project RoadRunner \| facebook feed	AWB // Traffic - 11/21/25 - Project RoadRunner	facebook	feed	0.0840	0.0773	6.49	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
45	45	1	0.2300	AWB // Traffic - 11/21/25 - Project RoadRunner \| facebook instream_video	AWB // Traffic - 11/21/25 - Project RoadRunner	facebook	instream_video	0.0222	0.2300	5.11	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z
23	23	0	0.0600	AWB // Traffic - 11/21/25 - Project RoadRunner \| facebook search	AWB // Traffic - 11/21/25 - Project RoadRunner	facebook	search	0		2.61	2026-01-12	2026-04-12	2026-04-12T10:03:56.168Z

Linkedin Ads

— 2 reports, 2 records | Data: 2026-01-12 → 2026-04-12

Ad Account ID

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:01:52-04:00

Value: 509439745

Reports

2026-01-12 to 2026-04-12. Fetched 2026-04-12 06:01:52-04:00

TDC Marketing Data Warehouse. Generated 4/12/2026, 8:34:18 AM EST. Updated every 2 hours.